I couldn't bring myself to give up the 14 day open-box return window. Especially with a first-gen product.
It's Apple or nowhere for me.
Not so despite what the website says. Here is a copy of the PDF sent to me with my order confirmation...
You have changed your mind
If you change your mind and would like to return your product, we're happy to exchange or refund it as long as:
It is within 14 calendar days from the day of delivery:
Following The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations, we will accept items back even if you have opened the goods to inspect them.
You notify us of your wish to cancel within the above time frames and you have proof of purchase (receipt, delivery note, bank statement).
The goods are in 'as new' condition and returned in the original, undamaged packaging along with any accessories and free gifts received with them.
You can examine the goods as you would in a shop but you must not have used or installed them or input any data on them. Whilst the goods are in your possession you must take reasonable care of them.
DVDs, CDs, memory cards and software must be sealed. If you want to return a Software Product Activation Key card which is not faulty, the silver strip on the back of the card must be fully intact as new.
In the case of a service contract or a contract for the supply of a digital download, the cancellation period will expire after 14 days from the day of the conclusion of the contract. If you consent to a digital download starting within the 14 day cancellation period and acknowledge the right to cancel will be lost, you will not be able to request a refund.