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Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17
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Guessing your friends are not into Apple, as anyone who has owned an iPhone knows there is always a new one in Sept.
Everyone I know has an iPhone and yes Apple continues to convert new customers too at least in the US market.
Naaa.... Have a 16 Pro and I'm not a big enough sucker to upgrade yearly, or even every other, at this point.
I don't think the majority of the people I associate with even know what model number iPhone they have, what the next model is, or when it will it will be released.
...nor do they care.
I don't think the majority of the people I associate with even know what model number iPhone they have, what the next model is, or when it will it will be released.
...nor do they care.
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My sources are telling me that even 240% of users plan to upgrade. Some of them will buy iPhone 17, sell it and buy it again, its THAT good !
I plan to upgrade this month!
Also Verizon started their 36month contracts in 2022. A lot of people like me that upgraded in 2022 this year we are finally able to upgrade.
Also Verizon started their 36month contracts in 2022. A lot of people like me that upgraded in 2022 this year we are finally able to upgrade.
I used upgrade every year but it’s too much hassle and I’ve learned my lesson that annual updates are barely incremental.
My plan is to wait for a Siri with new AI that actually runs and works well on a real iPhone, and then figure out if that new Siri needs new hardware. Let's see how many more years this takes.
I’m not surprised at all. I myself plan to replace my iPhone 13 Pro Max with an immediate purchase of the iPhone 17 Pro Max. There have been enough improvements over the years that I’m really looking forward to a new iPhone! 👍🏻
I’m sure people will upgrade, those that are on expiring contracts etc - same applies for contracts expiring in 2026, 2027 etc.
Don’t doubt that people will upgrade but don’t believe it’s 70%.
Don’t doubt that people will upgrade but don’t believe it’s 70%.
that's all well and good for the 70% (and for us apple shareholders). But sue me: I just got a sweet deal on an iphone 16 Pro with 256GB on Amazon. It's called "premium renewed" which means no cosmetic or functional flaws, and a one year warranty (with options for more). Price? $899 unlocked!
Ya'll can pay the first year's depreciation for me, and I thank you very much! And I look forward to the iPhone 21 so I can get a deal on the iphone 20!
Ya'll can pay the first year's depreciation for me, and I thank you very much! And I look forward to the iPhone 21 so I can get a deal on the iphone 20!
I don’t see the appeal switching 16P to 17P personally. Cheaper materials, minor change in design only for the sake of it, identical screen, form factor and the front-side the same except slightly thicker now, and nearly identical internals…?
17Air quite possibly, but not the Pro. Although that has the uncertainty of things going wrong for gen1 device.
17Air quite possibly, but not the Pro. Although that has the uncertainty of things going wrong for gen1 device.
I did what you did back in April traded my 14 off for a 16 no regrets doing it! What you going to trade your 14 in for?
I will likely upgrade my 15 Pro Max to a 17 Air. I find I don’t take nearly as many photos as I did years ago, so I don’t need zillions of camera lenses. One wide angle is enough. If I need macro lenses capability, I’ll just pull out the old 15 PM. Plus the screen on my 15 PM is cracked. To show how fragile even hardened glass can be, it fell from my chair seat, a drop of may 1.5 feet, onto a hard plastic rug mat. That was enough to crack it because it landed exactly in the wrong spot in the bottom corner of the screen. Forget the 10 foot drop tests.
Marketing guys told Tim Apple that if the user starts to notice the battery lasting less, he might purchase a new phone thinking the device is obsolete.
Everybody forgot Battery-gate.
Everybody forgot Battery-gate.
I’m included in that 70%! I’m upgrading this year and I’m very excited!
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote.
Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event. According to the data, 68.3% of current iPhone users intend to purchase an iPhone 17 model at launch, marking an increase from 61.9% recorded ahead of the iPhone 16 launch in 2024.
The iPhone 17 Pro and iPhone 17 Pro Max models are expected to dominate early sales, accounting for 38.1% of planned upgrades. The standard iPhone 17 is the choice for 16.7% of respondents, while 13.5% expressed interest in the all-new iPhone 17 Air, which is expected to feature an ultra-thin design. Only 3.3% of respondents indicated they are holding out specifically for a foldable iPhone, which Apple has yet to release.
The survey highlights that 72.9% of users feel more satisfied with their iPhone today than in previous years, but 27.1% said they believe Apple has "lost its edge" compared to rival smartphone makers.
Battery life emerged as the most important upgrade driver, with 53.% of respondents citing it as their top reason for upgrading. Other motivating factors included new designs and features (36.2%), display improvements (34.3%), camera upgrades (28.1%), and AI and software enhancements (7.1%).
Price remains the primary deterrent, with 68.9% of users listing cost as the main reason for not upgrading. Satisfaction with existing devices is also a significant factor, with 71.7% stating they are content with their current iPhone. A smaller share of users cited interest in foldables (7.5%), discomfort with eSIM (6.6%), or interest in switching to Android (5.3%) as reasons for holding off.
Foldables from Samsung and Google are emerging as a competitive threat. If Apple does not release a foldable iPhone by 2026, 20.1% of respondents say they would consider switching to Samsung, and 10.2% to Google. Brand loyalty remains high, with 69.6% of respondents stating they plan to stay with Apple regardless of competing products.
When asked to choose between device thinness and battery capacity, 47.5% of respondents said they would accept a shorter battery life in exchange for a thinner design. Meanwhile, 29.7% said they are not interested in ultra-thin phones at all.
44% of iPhone users said they view Apple Intelligence as a very important feature. Another 33% said AI does not matter to them. When asked which company leads in AI, 44% named Apple, while both Samsung and Google were selected by 6.6% of respondents. Ten percent of users said no brand currently leads in the AI space.
36.8% of users would delay upgrading if prices rise significantly, while 29.2% said they would decide based on the size of the increase. Only 34% said they would proceed with their purchase regardless.
The survey was conducted using an online survey platform, with responses collected in August 2025 from a sample of over 2,000 U.S. adults who currently own an iPhone. The iPhone 17 lineup is expected to be announced on Tuesday, September 9.
Article Link: Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17
2,000 people versus a few million customers yeah what a great poll. I understand that's the standard wait they do things but... Nah bro
Why
It's a phone. What features will be on there that you could possibly be so super duper excited about. I'm not trying to wee in your cornflakes I'm just really curious what is so exciting.
stats slop, sorry
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote.
Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event. According to the data, 68.3% of current iPhone users intend to purchase an iPhone 17 model at launch, marking an increase from 61.9% recorded ahead of the iPhone 16 launch in 2024.
The iPhone 17 Pro and iPhone 17 Pro Max models are expected to dominate early sales, accounting for 38.1% of planned upgrades. The standard iPhone 17 is the choice for 16.7% of respondents, while 13.5% expressed interest in the all-new iPhone 17 Air, which is expected to feature an ultra-thin design. Only 3.3% of respondents indicated they are holding out specifically for a foldable iPhone, which Apple has yet to release.
The survey highlights that 72.9% of users feel more satisfied with their iPhone today than in previous years, but 27.1% said they believe Apple has "lost its edge" compared to rival smartphone makers.
Battery life emerged as the most important upgrade driver, with 53.% of respondents citing it as their top reason for upgrading. Other motivating factors included new designs and features (36.2%), display improvements (34.3%), camera upgrades (28.1%), and AI and software enhancements (7.1%).
Price remains the primary deterrent, with 68.9% of users listing cost as the main reason for not upgrading. Satisfaction with existing devices is also a significant factor, with 71.7% stating they are content with their current iPhone. A smaller share of users cited interest in foldables (7.5%), discomfort with eSIM (6.6%), or interest in switching to Android (5.3%) as reasons for holding off.
Foldables from Samsung and Google are emerging as a competitive threat. If Apple does not release a foldable iPhone by 2026, 20.1% of respondents say they would consider switching to Samsung, and 10.2% to Google. Brand loyalty remains high, with 69.6% of respondents stating they plan to stay with Apple regardless of competing products.
When asked to choose between device thinness and battery capacity, 47.5% of respondents said they would accept a shorter battery life in exchange for a thinner design. Meanwhile, 29.7% said they are not interested in ultra-thin phones at all.
44% of iPhone users said they view Apple Intelligence as a very important feature. Another 33% said AI does not matter to them. When asked which company leads in AI, 44% named Apple, while both Samsung and Google were selected by 6.6% of respondents. Ten percent of users said no brand currently leads in the AI space.
36.8% of users would delay upgrading if prices rise significantly, while 29.2% said they would decide based on the size of the increase. Only 34% said they would proceed with their purchase regardless.
The survey was conducted using an online survey platform, with responses collected in August 2025 from a sample of over 2,000 U.S. adults who currently own an iPhone. The iPhone 17 lineup is expected to be announced on Tuesday, September 9.
Article Link: Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17