Taiwanese iPhone 12 Pre-Orders Sold Out in 45 Minutes

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Pre-sales for the iPhone 12 and iPhone 12 Pro in Taiwan sold out within just 45 minutes, reports DigiTimes.



Market sources report that iPhone 12 and 12 Pro pre-orders from Taiwanese telecoms operators, including Chunghwa Telecom (CHT), Far EasTone Telecommunications (FET), and Taiwan Mobile, were extremely positive. Pre-orders opened yesterday, and CHT reports that its entire iPhone 12 pre-sales quota was sold out in 45 minutes.

65 percent of pre-orders from CHT were apparently for the iPhone 12, and FET reports that its pre-orders of the iPhone 12 and 12 Pro were evenly split. Moreover, FET says that its iPhone 12 pre-orders were three times higher than last year's iPhone 11 lineup.

The same sources believe that iPhone 12 lineup will significantly help to accelerate demand for 5G, with 5G service subscribers expected to increase rapidly to one million in Taiwan by early 2021.

The report is the first concrete information about the iPhone 12 lineup's sales figures and model split after months of speculation.

Article Link: Taiwanese iPhone 12 Pre-Orders Sold Out in 45 Minutes
 
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Sasparilla

macrumors 65832
Jul 6, 2012
1,500
2,388
The upgrades to the base iPhone 12 (not including the ear buds and charger) are quite good.

The (here in the U.S.) +28% price increase of the base iPhone 12 is really stunning and I would expect it to cost Apple sales (launch day sales for the true believers not included), but we'll see.
 

WannaGoMac

macrumors 68030
Feb 11, 2007
2,504
3,633
The upgrades to the base iPhone 12 (not including the ear buds and charger) are quite good.

The (here in the U.S.) +28% price increase of the base iPhone 12 is really stunning and I would expect it to cost Apple sales (launch day sales for the true believers not included), but we'll see.
yes these are slowly creeping up in price again. I’
 

gnasher729

macrumors P6
Nov 25, 2005
17,234
4,348
The (here in the U.S.) +28% price increase of the base iPhone 12 is really stunning and I would expect it to cost Apple sales (launch day sales for the true believers not included), but we'll see.
Since there was no iPhone 12 before, the iPhone 12 price cannot have increased. What exactly are you comparing?
Also, you can get an iPhone XR for $100 less than before, and an iPhone 11 for $100 less than before.
 

incoherent_1

macrumors 6502
Oct 19, 2016
490
824
I don’t look forward to the deluge of 5G marketing yoga we’re about to see — many contortions to convince people they need a 5G phone and/or service plan when in reality 98%+ of people will probably never notice the difference.
 
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frumpy16

macrumors 6502a
Dec 8, 2008
972
666
The upgrades to the base iPhone 12 (not including the ear buds and charger) are quite good.

The (here in the U.S.) +28% price increase of the base iPhone 12 is really stunning and I would expect it to cost Apple sales (launch day sales for the true believers not included), but we'll see.
I think the iPhone is firmly established as a luxury good at this point. Because of this, most people buying it are less price sensitive then would be the case for more of a commodity item. People that “stunned” by the price are probably already looking at cheaper Android options or some of the down-series phones that Apple offers to fill the value space. As a shareholder, I don’t think it’s going to have a (negative) material impact on sales. Demand is going to be very strong especially with 5G support that provides an element of future proofing even at the cheapest 12 mini option.
 

incoherent_1

macrumors 6502
Oct 19, 2016
490
824
I think the iPhone is firmly established as a luxury good at this point. Because of this, most people buying it are less price sensitive then would be the case for more of a commodity item. People that “stunned” by the price are probably already looking at cheaper Android options or some of the down-series phones that Apple offers to fill the value space. As a shareholder, I don’t think it’s going to have a (negative) material impact on sales. Demand is going to be very strong especially with 5G support that provides an element of future proofing even at the cheapest 12 mini option.
As an Apple fan, technologist (and fellow shareholder), I worry about the reputation Apple is earning for itself. And it isn’t “luxury.” Many of my family and friends left Apple because they view them as greedy and resting on their laurels. And these aren’t people who can’t afford it (one is a top tier surgeon who makes easily a half mil a year and his wife is a VP at a bank). Customers who leave on those terms aren’t easily, or quickly, won back.
 

ersan191

macrumors 65816
Oct 26, 2013
1,465
2,455
The upgrades to the base iPhone 12 (not including the ear buds and charger) are quite good.

The (here in the U.S.) +28% price increase of the base iPhone 12 is really stunning and I would expect it to cost Apple sales (launch day sales for the true believers not included), but we'll see.
I think the iPhone is firmly established as a luxury good at this point. Because of this, most people buying it are less price sensitive then would be the case for more of a commodity item. People that “stunned” by the price are probably already looking at cheaper Android options or some of the down-series phones that Apple offers to fill the value space. As a shareholder, I don’t think it’s going to have a (negative) material impact on sales. Demand is going to be very strong especially with 5G support that provides an element of future proofing even at the cheapest 12 mini option.
The upgrades to the pricing are not very good, in my opinion. I would be buying one if they kept the $699, but I'll wait until next year at $829. So that's one DP.
 

aajeevlin

macrumors 65816
Mar 25, 2010
1,075
477
As an Apple fan, technologist (and fellow shareholder), I worry about the reputation Apple is earning for itself. And it isn’t “luxury.” Many of my family and friends left Apple because they view them as greedy and resting on their laurels. And these aren’t people who can’t afford it (one is a top tier surgeon who makes easily a half mil a year and his wife is a VP at a bank). Customers who leave on those terms aren’t easily, or quickly, won back.
You are making it sound as if none of the other business are greedy or resting on their laurels. One thing I have leaned in life. No matter how good/bad you are there will always be someone to criticize you. If they don’t think the Apple tax is worth the Apple hardware/service benefit then have a go at other systems.
 

iFan

macrumors regular
Jan 3, 2007
157
413
The upgrades to the base iPhone 12 (not including the ear buds and charger) are quite good.

The (here in the U.S.) +28% price increase of the base iPhone 12 is really stunning and I would expect it to cost Apple sales (launch day sales for the true believers not included), but we'll see.
A very important factor not discussed is carrier promotions. On att and Verizon, there are massive promos for even existing customers. On att, with any trade in of iPhone 8 or newer, you get $800 in bill credits, essentially making the iPhone 12 free.
The monthly price matters more than the total price, at least for the US market.
 
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coachgq

macrumors regular
Jun 16, 2009
202
287
I know I'm buying one with my apple card. If I can resell it for a couple hundred over payment, I'll put that money in my pocket for when they start running bogos. Win/Win/(loss for the person overpaying)
 
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j_in_tx

macrumors newbie
Jun 28, 2018
22
14
is there some sort of doubt? everyone wants one. being able to buy one is a different story. I'm still on contract for my 11 pro max. if I could rollover to the 12 without issue, I would. Why? Just because, it's the latest and greatest. People in the apple eco will upgrade if they can. People not yet in the eco, will buy the 12 and no less. the 12 mini is a game changer to me.
 
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j_in_tx

macrumors newbie
Jun 28, 2018
22
14
A very important factor not discussed is carrier promotions. On att and Verizon, there are massive promos for even existing customers. On att, with any trade in of iPhone 8 or newer, you get $800 in bill credits, essentially making the iPhone 12 free.
The monthly price matters more than the total price, at least for the US market.
I just recently did an AT&T deal and traded in my iPhone 8/256 (excellent condition w/new battery). They gave a crummy $115. The fine print didn't say I wouldn't get a full amount of credit so that in the end the credit is $1000 for an 11 pro. The fine print is intentionally ambiguous. I read it many times and I believed I would get $1000. In the end, I got $700 (port-in of line) + $115. $815 is pretty good, but what sucks is that I would not have done this deal since on eBay (after their cut), I would have netted $300 easily.
 

madsci954

macrumors 68030
Oct 14, 2011
2,679
526
Ohio
I’m playing the waiting game, my year and a half old 8 Plus is going good and I’m in no hurry. Let’s see what the masses say or if issues (-gate) pop up.
 

iFan

macrumors regular
Jan 3, 2007
157
413
I just recently did an AT&T deal and traded in my iPhone 8/256 (excellent condition w/new battery). They gave a crummy $115. The fine print didn't say I wouldn't get a full amount of credit so that in the end the credit is $1000 for an 11 pro. The fine print is intentionally ambiguous. I read it many times and I believed I would get $1000. In the end, I got $700 (port-in of line) + $115. $815 is pretty good, but what sucks is that I would not have done this deal since on eBay (after their cut), I would have netted $300 easily.
This is a new/different promo and applies to existing customers.
 

Abazigal

macrumors G5
Jul 18, 2011
13,344
11,671
Singapore
As an Apple fan, technologist (and fellow shareholder), I worry about the reputation Apple is earning for itself. And it isn’t “luxury.” Many of my family and friends left Apple because they view them as greedy and resting on their laurels. And these aren’t people who can’t afford it (one is a top tier surgeon who makes easily a half mil a year and his wife is a VP at a bank). Customers who leave on those terms aren’t easily, or quickly, won back.
Apple literally had to move mountains in order to even make the iphone 12 happen this year. In addition to managing a myriad of annual software updates, the Apple Watch, the transition to ARM Macs, plus a plethora of rumoured product releases that have yet to materialise, and they are “resting on their laurels”?
 
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