I agree that effort/resources spent does not make something moral/immoral. Reselling, IMO, is perfectly moral in and of itself.Again, effort/resources expended is not enough to justify an action, so it only clutters an argument to bring that up. Morality doesnt depend on how much effort something took you.
Target is a reseller. They are purchasing their goods for a certain price and they are marking it up for a profit. The fact that Apple enforces strict guidelines on what their official resellers can charge could be considered of questionable morality by some, but I have no problem with that. I also have no problem if supply/demand dictates a higher price. The market will sort itself out, and this is just a temporary aspect of that market. The average person can choose to:
a) Buy it (and get it) for list price today if they hustle and/or are lucky.
b) Buy it for list price today but wait up to 5 weeks for delivery.
c) Buy it (and get it) today for a mutually agreed upon price from a reseller, at a possibly significant markup.
Again, if Apple did not force their official resellers to sell their items at a set price, brick and mortar stores might have stock in hand but be selling them at a significant markup. That's smart business, IMO, not immoral. If you don't like the price, no one forces you to pay it. If enough people don't like the price, it will come down in price.
And Apple's set-price restrictions work both ways. Sometimes a retailer may want to sell an item at a price below Apple's MSRP, yet they cannot. Is that immoral on Apple's part?
As I said, I don't expect that a lot of people will appreciate this point of view, because this is a "congrats" thread, with people feverishly looking to score a single unit for their own use. I can appreciate that, but one is not thinking with a clear head when they're caught up in that.