As I said before, the whole mobile payment is mess. You get Apple Pay which only works with iPhone, you get Samsung Pay which only works with Samsung phones, you get Android pay which works with NFC enabled Android phones, you get current C, Surtap in Canada.
There are too much limitation and so many craps. None of them including Apple Pay will take off. All those mobile payment crap do not make wallet irreverent and just to much of chaos.
I still believe industry need come together to develop a unified solution for mobile payment that works with all NFC enabled phone regardless iPhone, Android, WP or BlackBerry. Otherwise, I do not see how mobile Payment can take off anytime.
Err that already exists and is called NFC Tokenisation?? This is just simply contactless payments. If the retailer supports contactless payments then Apple Pay or Android Pay is supported. In the UK or the US, if a retailer accepts contactless payments and display the wave symbol then they take Apple Pay. It's not something that's enabled per retailer. So basically Apple, Google and Samsung are doing it right. Target are the ones going off and setting up a proprietary system.
You are also some way off the mark with your comments. There is a standard that is being rolled out across the globe and it is wildly successful and Apple Pay is just a small contributor to that. All that is happening here is that some US retailers are choosing to go away from the standard. As time will tell, these guys will ultimately be supporting Apple Pay as consumer demand will get them to change their minds. That doesnt mean they need to get rid of their proprietary systems, they just need to open up their choices of payment, which will happen.
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