Can someone explain exactly what Apple's $3B acquisition of Beats was for? If Jimmy Iovine is supposed to be a music business genius we're not seeing it here. The Apple Music announcement was an unfocused, self indulgent mess and ever since has been a PR nightmare for Apple. How could Cue and Iovine not have all their i's dotted and t's crossed before they launched this thing?!?
He is without doubt one of the most influential people in the music business.
What became apparent at the keynote was that he just isn't that great a public speaker, or at least in an environment unfamiliar to him.