Taylor Swift Dances Like No One's Watching in Newest Apple Music Ad

[Macwick]

I kept waiting for something to happen. Got nothing. I was expecting someone to walk in or that flat screen to fall on her head. Fail.

Watching Taytay dance wasn't enough for you? Shame.

 

[dogslobber]

Who do you think the Apple iOS language is named after? It's internal code name is Taylor.

 

[Analog Kid]

A strange artifact of these Apple ads is that they're improving my opinion of the Taylor Swift brand...

 

[fel10]

Can this girl be anymore overrated?

 

[testcard]

A strange artifact of these Apple ads is that they're improving my opinion of the Taylor Swift brand...

Am I the only person in the world who isn't a brand?

 

[peterh988]

Nice that they used The Darkness. Better if they use some Steel Panther next time!

 

[hydr0gen]

Love this ad! It shows a brand new face of Apple that we haven't seen before.

 

[Westside guy]

Not all of us can afford to hire choreographers for those times nobody's watching...

 

[JosephAW]

I just love how marketing companies advertise a product without giving any details about the product.
What does a dancing girl have anything to do with the facts?
What are the number of songs? What is the bit rate? What is the breakdown in costs per month? How many years do they guarantee the streaming service?
None of that was even covered.

 

[Analog Kid]

Am I the only person in the world who isn't a brand?

Certainly not. Most of us aren't products in and of ourselves. If you're a musician, you're marketing your work. If you're a celebrity, and Taylor Swift certainly is, then you're marketing your public image. Your public image becomes your brand-- it's every bit as important as your artistic output. Since the public image of many of these people is actually quite different from their true selves, that public image may in fact be part of their artistic output (see: Lady Gaga). And their artistic output is part of their public image (see: Trent Reznor).

Taylor Swift is a brand, your local barista probably isn't.

 

[paulsdenton]

I just love how marketing companies advertise a product without giving any details about the product.
What does a dancing girl have anything to do with the facts?
What are the number of songs? What is the bit rate? What is the breakdown in costs per month? How many years do they guarantee the streaming service?
None of that was even covered.

It's called image advertising. It has it's annual festival in the Super Bowl. Pretty much all big brand management companies do it. It's utility has been questioned many times but it still lives on...
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Can this girl be anymore overrated?

She's worshipped by the young folks, especially the girls. I don't like her music, but my parents couldn't abide Elvis or the Beatles either, so I guess it's just generational.

She is truly ubiquitous.

 

[Analog Kid]

I just love how marketing companies advertise a product without giving any details about the product.
What does a dancing girl have anything to do with the facts?
What are the number of songs? What is the bit rate? What is the breakdown in costs per month? How many years do they guarantee the streaming service?
None of that was even covered.

Nothing makes a compelling commercial like a discussion of bit rates...

 

[The Mercurian]

I find this kind of american marketing a bit disgusting. It looks a bit like she was given a much of money to shut up for her critical speaking out, ...

Whats particularly American about it ? This kind of thing happens everywhere

 

[mrgraff]

I have a friend who has made that song his signature karaoke piece. But I doubt if he likes Taylor Swift enough for me to share this video with him. So torn...

 

[tonyr6]

Tom Cruise did it better in Risky Business.

I agree and that was the decade when music was music.

 

[Glideslope]

Just so wrong in so many ways.

 

[canadianreader]

I don't like it, it's flat but I am sure a lot will do.

 

[Jakexb]

Now I know why Taylor Swift likes Apple. They provide her with an iPhone where the music doesn't sound like crap coming from the internal speakers.

Airplay?

 

[kildraik]

.... no one is watching.

Also I find these celebrity endorsement ads a bit tacky.

Sure, we used to have Jeff Goldbulm narrate them, but it's not like they invented a fake scenario where he has to audition for the Lost World in 10 minutes and he has no idea how he's going to set up his iMac on the internet in that short window of time.

Exactly. The best years of advertisements were the splashes of colour and dancing silhouettes. That's what music is. A collective of indescribable feelings or colours. Not a celebrity pretending to be "fun."

 

[skinned66]

Talk like nobody's listening.

 

[TsMkLg068426]

In other today scientist found out that the sun is REALLY HOT.....more to come.
[doublepost=1463098539][/doublepost]

Talk like nobody's listening.

To Taylor Swift? Correct not sure why Apple scare of Taylor not like she owns the music records just do us a favor her next BF please do not break up with her so we don't hear another music from her crying.

 

[WhatUp?]

In the next add, could Jony make her slimmer?

 

[yadmonkey]

Time to rename this site to MacHaters.com. Clearly this ad was not targeted at me or most of the people who might frequent this site. But if you can't see how this is a good ad for the Apple brand, then you might be having trouble seeing past your own geek perspective. They didn't get to where the are by having Woz dance on a table, although I'd be all for that.

 

[Four oF NINE]

If it was Steve Jobs, this would have gotten a simple 'No' - Steve, sent from my iPhone

Steve Jobs would have just stared at the person responsible until they slunk out of the room.

 

[Solomani]

I'd love it if Taylor Swift, thinking no one is watching, was caught cutting loose a big manly FART, and someone captured it on video, then uploaded to YouTube.