Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
So you’re telling us all something that is blatantly obvious? Of course Apple is out to make money, why do you think they revived this phone to begin with? (Both rhetorical questions.) Especially given how popular the 4.7 inch form factor is.

I think the misconception is, it’s not just about upgrading the 5s/6 owners, this is a global phone. It’s a phone that will survive in many markets, because of its low price point, which has Apple competing in a global segment, not just the North American market.
I forget to mention that, the price does make it cheap, not mention, you can trade in a qualifying older phone and get it cheaper. I don't see Apple upgrading it every year either, which means, it will get cheaper until they refresh it again in a few years.
 
  • Like
Reactions: 44267547
By the way for those who haven't tried it, the video has really good subtitles in English, good enough that I suspect someone translated it and that it's not machine translation.

I was amazed at how interchangeable the parts are. No wonder they can sell it for so cheap; all the tooling was already done. I bet this phone still has a crazy good profit margin even at $399!
 
If they are reusing leftover stock/parts, that’s how they were able to afford the $400 price point for this phone.
What Apple did was really smart. They have tons of iPhone 8 parts and are probably getting even more through recycling.
FWIW, I think it’s not that they have leftover stock or parts (warehouses full of parts for more than a few days worth of production is inefficient and costly), but rather that they have all the tooling - and their supply chain has all the tooling - to produce those exact parts at high volume and to extremely precise tolerances. And all that tooling is long since paid for. And they’ve got the whole assembly and QA process thoroughly debugged. So they just have to keep feeding in raw materials at one end to get perfect, low cost chassis out the other end.

They replaced the main chip on the circuit board with the newest one, and the camera with the one from the XR, oh, and maybe asked for the screen to be made without the 3D Touch layer, but the rest of it is the well tested iPhone 8.

If the price could be explained by “leftover parts” - the math for that only works if they’ve got several years worth of these leftover parts sitting around - if the price was low because they had, say, a month’s worth of leftover parts, then what happens after a month, does the iPhone SE price go up? No, Tim Cook made his name by being able to control the supply chain the way a conductor controls an orchestra - he never would have let them end up with years worth of extra parts in the first place.
 
Last edited:
So you’re telling us all something that is blatantly obvious? Of course Apple is out to make money, why do you think they revived this phone to begin with? (Both rhetorical questions.) Especially given how popular the 4.7 inch form factor is.

I think the misconception is, it’s not just about upgrading the 5s/6 owners, this is a global phone. It’s a phone that will survive in many markets, because of its low price point, which has Apple competing in a global segment, not just the North American market.
No offence but that guy always spits the most obvious s**** likes hes saying summit out this world all hes posts are useless
 
  • Disagree
Reactions: EmotionalSnow
I’m really curious if it ships with 13.4 or 13.4.1. Not much longer now until we have the answer.
 
People ask me for tech advice at work I think this is such a great phone for the masses. It’s the phone I’d recommend to my mom, my cousin’s wife. Essential people who just want a phone that works with a good camera.
 
Last edited:
Let's call it iPhone 8S and call it a day. Apple could have increased top screen reducing top side thick bezel, giving new identity. But, why take risk ?

No, they couldn’t have. The only reason this phone is priced at the low SE price is precisely because they re-used almost the entire design that they had perfected over years. Redesigning a component as influential on the rest of the entire phone as the front assembly would mean new R&D, factory retooling and retraining and lower yields, resulting in an iPhone priced like the iPhone 8, not like the iPhone SE.
 
When is Apple going to figure out how to do Touch ID under the screen?
They are long overdue when many others are doing it, albeit some in clunky ways, but some others are clever.
I just can't believe Apple cannot figure this out. Some people simply don't want to have to look at their phone to unlock it in a car, and before I get yelled at, I don't mean to text and drive. I know how bad that is, but Touch ID allows you to touch your iPhone without even taking your eyes off the road, for instance if someone else wants to use it in the car or answer your phone or if you have wireless phone capabilities in your car. With Touch ID, I can simply touch the iPhone blindly without taking my eyes off the road and someone else in the car can dial the # or hit the contact to call.
FACE ID is downright dangerous for that and illegal in most states. In my state, I know anyone caught holding a phone to their face in any way is getting pulled over and ticketed.
 
it seems like a winner. Battery life is kinda disappointing though. The SE is advertised as similar battery life to the 8, which was advertised as similar to the 7. My 7 was fine when I first got it, but battery life was getting bad towards the end of 2018, so I took advantage of Apple's reduced price battery replacement. Now it's getting bad again, 17 months later.
 
Let's call it iPhone 8S and call it a day. Apple could have increased top screen reducing top side thick bezel, giving new identity. But, why take risk ?

they wanted to make a cheap phone every change adds cost.
[automerge]1587704254[/automerge]
When is Apple going to figure out how to do Touch ID under the screen?
They are long overdue when many others are doing it, albeit some in clunky ways, but some others are clever.
I just can't believe Apple cannot figure this out. Some people simply don't want to have to look at their phone to unlock it in a car, and before I get yelled at, I don't mean to text and drive. I know how bad that is, but Touch ID allows you to touch your iPhone without even taking your eyes off the road, for instance if someone else wants to use it in the car or answer your phone or if you have wireless phone capabilities in your car. With Touch ID, I can simply touch the iPhone blindly without taking my eyes off the road and someone else in the car can dial the # or hit the contact to call.
FACE ID is downright dangerous for that and illegal in most states. In my state, I know anyone caught holding a phone to their face in any way is getting pulled over and ticketed.

they know how to but you need to accept they’ve taken a different route.
 
  • Disagree
Reactions: BaltimoreMediaBlog
When is Apple going to figure out how to do Touch ID under the screen?
They are long overdue when many others are doing it, albeit some in clunky ways, but some others are clever.
I just can't believe Apple cannot figure this out. Some people simply don't want to have to look at their phone to unlock it in a car, and before I get yelled at, I don't mean to text and drive. I know how bad that is, but Touch ID allows you to touch your iPhone without even taking your eyes off the road, for instance if someone else wants to use it in the car or answer your phone or if you have wireless phone capabilities in your car. With Touch ID, I can simply touch the iPhone blindly without taking my eyes off the road and someone else in the car can dial the # or hit the contact to call.
FACE ID is downright dangerous for that and illegal in most states. In my state, I know anyone caught holding a phone to their face in any way is getting pulled over and ticketed.
Apple have already moved beyond fingerprint sensors and onto Face ID. Touch ID will be gone from iPhones after this iPhone SE as the next SE will be based on a current Face ID model.
 
Last edited:
  • Haha
Reactions: Jhonjhon236
There is nothing new or out of the ordinary here. The new SE utilizes an older form factor with up to date specs at a bargain price. If you don’t like this you don’t like chicken soup.
 
  • Like
Reactions: raybo
When is Apple going to figure out how to do Touch ID under the screen?
They are long overdue when many others are doing it, albeit some in clunky ways, but some others are clever.
I just can't believe Apple cannot figure this out. Some people simply don't want to have to look at their phone to unlock it in a car, and before I get yelled at, I don't mean to text and drive. I know how bad that is, but Touch ID allows you to touch your iPhone without even taking your eyes off the road, for instance if someone else wants to use it in the car or answer your phone or if you have wireless phone capabilities in your car. With Touch ID, I can simply touch the iPhone blindly without taking my eyes off the road and someone else in the car can dial the # or hit the contact to call.
FACE ID is downright dangerous for that and illegal in most states. In my state, I know anyone caught holding a phone to their face in any way is getting pulled over and ticketed.

That’s not a $399 iPhone. The SE is a $399 iPhone.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.