Teen Interest in iPhone Remains High, Apple Watch is Most Popular Smart Watch

MacRumors

macrumors bot
Original poster
Apr 12, 2001
48,994
10,353



Teen interest in Apple's iPhone continues to grow, according to data gathered by Piper Jaffray analyst Gene Munster in the latest semiannual teen survey. 69 percent of teens surveyed own iPhones, up from 67 percent in the Fall 2015 survey. 75 percent of teens queried expect their next device to be an iPhone, up one percent from the previous survey.


Smart watches are not as popular among teens as smartphones, and only 12 percent of those surveyed owned a smart watch. With teen smart watch owners, the Apple Watch was the model most often chosen -- of the 12 percent of teens who own a smart watch, 71 percent are Apple Watches. Just 10 percent of teens say they're interested in purchasing a smart watch, a number that's grown just two percent since fall of 2015.

We would expect the Apple Watch to maintain market share close to that of iPhone, but don't expect major changes in interest until stronger use cases emerge. We continue to view CY17 as the potential breakout year for Apple Watch.
When considering the full range of wearables, the Fitbit was the most preferred brand among teens, with 72 percent surveyed choosing the Fitbit. Nike came in second at 12 percent, and interest in the Apple Watch was at six percent. Wearables are growing in popularity, with 22 percent of females and 18 percent of males surveyed owning a fitness tracker, up from 14 and 12 percent, respectively, in the previous survey.


Tablet interest and ownership among teens in Munster's annual survey has been steadily declining. 59 percent of teens own a tablet, down from 61 percent, and just 13 percent of teens who do not own a tablet plan to buy one in the next six months. Still, the iPad remains the most popular tablet among teens. Of those who own a tablet, 64 percent have an iPad.

Interest in the iPad has grown among teens who plan to buy a tablet, however, which may be attributed to the launch of Apple's 9.7-inch and 12.9-inch iPad Pros. When surveyed, 63 percent of the 13 percent of non-tablet owners planning to buy one said they would choose an iPad, up from 58 percent in the fall.

iPhone adoption among teens may see growth in the fall, with the release of the iPhone 7, a major upgrade that's expected to bring significant new features like a dual camera on the Plus model and minor design refinements. Apple Watch growth may remain stagnant, as recent rumors have suggested the second-generation update will be relatively minor in scale. Interest in the iPad may see a continuing decline as Apple does not have any significant product changes in the works, having just released the iPad Pro models in late 2015 and early 2016.

Article Link: Teen Interest in iPhone Remains High, Apple Watch is Most Popular Smart Watch
 

CFreymarc

Suspended
Sep 4, 2009
3,969
1,149
Data is partially useful. When you survey like this, knowledge of family income is essential to make use of the survey data. This looks like a group of upper middle class to upper class group of teens with such a high iPhone preference. I'm sure the number would be much lower if the family income was lower.
 

ghost187

macrumors 6502a
Mar 18, 2010
954
2,001
Besides being cheaper, does fitbit really do anything my Apple Watch cannot do?
 

TimUSCA

macrumors 6502a
Mar 17, 2006
696
1,537
Aiken, SC
Besides being cheaper, does fitbit really do anything my Apple Watch cannot do?
The main thing is that it has a strong social network for competition. There are a few apps on the app store that have social competition, but there aren't enough people on them to make it truly useful. Also, the battery life is significantly better on fitbit. But that also comes with not doing nearly as much.

That said, the Apple Watch does a lot more than fitbit does… So those two features aren't enough to make me move over to fitbit. Not even close.
 

nazaar

macrumors 6502a
Oct 28, 2008
574
296
is Apple watch the most expensive of the all the different brands currently available...? I'm not referring to the high models...Referring to the Sports model.
 

gsmornot

macrumors 68040
Sep 29, 2014
3,249
2,802
Data is partially useful. When you survey like this, knowledge of family income is essential to make use of the survey data. This looks like a group of upper middle class to upper class group of teens with such a high iPhone preference. I'm sure the number would be much lower if the family income was lower.
Not sure why you assume that. iPhones have been around long enough to have a model priced to fit about every income level. Maybe its an older model they get but this chart does not specify age, just iPhone vs the others.
 

gsmornot

macrumors 68040
Sep 29, 2014
3,249
2,802
is Apple watch the most expensive of the all the different brands currently available...? I'm not referring to the high models...Referring to the Sports model.
Garmin might have a few more expensive models but generally the Apple watch will be the most expensive on that list.
 

puma1552

Suspended
Nov 20, 2008
5,559
1,945
Data is partially useful. When you survey like this, knowledge of family income is essential to make use of the survey data. This looks like a group of upper middle class to upper class group of teens with such a high iPhone preference. I'm sure the number would be much lower if the family income was lower.
Agreed. Lots of teens out there having $800 devices handed to them like it's an expectation, it seems, from what I've seen. Kind of shows just in the percentage of kids just expecting their next phone to be an iPhone.

Not saying there aren't cheaper iPhones ($400 still isn't cheap) or kids who have bought their own or kids getting hand me downs, but the vast majority of these kids are probably just expecting to get a new phone every year or two on mom and dad's dime.
 

ghost187

macrumors 6502a
Mar 18, 2010
954
2,001
The main thing is that it has a strong social network for competition. There are a few apps on the app store that have social competition, but there aren't enough people on them to make it truly useful. Also, the battery life is significantly better on fitbit. But that also comes with not doing nearly as much.

That said, the Apple Watch does a lot more than fitbit does… So those two features aren't enough to make me move over to fitbit. Not even close.
Thank you, hopefully Apple Watch 2 will have multi day battery life so I can wear it at night as well.
 

Mike MA

macrumors 68020
Sep 21, 2012
2,046
1,679
I wonder if the 63% of teens who plan to get their first tablet have also realized the price increase of the iPad Pro?
 
Last edited:

OSX7

Suspended
Jul 26, 2015
337
684
Data is partially useful. When you survey like this, knowledge of family income is essential to make use of the survey data. This looks like a group of upper middle class to upper class group of teens with such a high iPhone preference. I'm sure the number would be much lower if the family income was lower.
Where I live is COMPLETELY the opposite. iPhone preference is, I would say way off the charts. This survey really wouldn't do justice. I mean, I know people who upgrade to the latest iPhone year after year who virtually live in slums. iPhone preference (at least where I live) is universal in ALL income levels. It is the phone to have. Ever since the iPhone 6 was released, every one here has an iPhone. Androids are seen as a "poor" person's phone even if they are more expensive than the iPhone (Galaxy S7 etc... Logic right?). As you might have guessed by now, yes, I live in a third world country.
 

Alenore

macrumors 6502
Apr 7, 2013
423
426
The aversion to owning an iPhone is this "not so smart" reason, to put it politely!

Must find better things to hate.
Like Android, Facebook, Google, ... at least according to posters on this forum! :p

But seriously, the iPhone being such the thing to have just doesn't fit with some people. Including me, despite having an iPhone in addition to others phone.
In fact, which phone I'll use mostly depends on who I'll meet. The phone, just like the watch, the clothes or the pen, is one of the things people look at when in a professional meeting :p
 
  • Like
Reactions: iAbc21

CFreymarc

Suspended
Sep 4, 2009
3,969
1,149
Where I live is COMPLETELY the opposite. iPhone preference is, I would say way off the charts. This survey really wouldn't do justice. I mean, I know people who upgrade to the latest iPhone year after year who virtually live in slums. iPhone preference (at least where I live) is universal in ALL income levels. It is the phone to have.
Apple has done buying preference based on personal income since the days of the Apple ][. From that, Apple can be categories as a "designer item" that has a strange demographic.

With "designer items" of high fashion and convince, you have two peaks. One in the upper income levels with well vested portfolios and other holdings as expected. Here you see achieved professionals, celebrities, artists, technologist and other well established individuals.

This second demographic, you find individuals surrounded by designer and some luxury items while having almost no capital ownership of a house, car or any significant investment. This is sometimes called "ghetto rich" or "rich in 'da hood" where these items are a sign of local status. Students, bohemians, near-do-well and other types of outlaw fill this scene. However, they tend to be just as imaginative and resourceful as the first peak. For what ever reason, they have no accumulated wealth.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.