'That's What We Do, We Wait' Says Fake Apple Employee in New Samsung Ad Mocking Lack of Foldable iPhone

[jole]

Samsung advertising is improving. While still competitor focused, at least it has a good and clearly articulated point.

Problem in putting Apple in the center of the Samsung ad is that people will be asking WHY do "we wait". And they will come up with very credible reasons.

Samsung should instead keeping the focus on the leading idea and principles that drive the customer benefits. That is way more powerful. This is what Apple does and they do not need to name competitors.

Samsung could laser focus on "putting the user on charge", "treating users like adults", "not taking control", "not trying to parent the user", "freedom".... That would be sustainable due to being orthogonal to Apple's privacy where Apple is "forced" to limit what user can do to prevent them from shooting themselves to foot.

 

[jimimac71]

But “Will It Blend?”

 

[Kashback]

Actually pretty accurate. Coming from an apple fanboy.

 

[monty77]

Good one! Guess what they can’t. How come they don’t go after the Google Pixel/Pixel Pro?

Because internationally speaking the Pixel phones are awful sellers, with software that is thought to be less feature rich and more buggy than what Samsung UI has become - weird eh? Didn't see that coming from the awful days of Touchwiz or whatever it was called - hateful software.

 

[AppleEnthusiast1995]

Not sure what this advertisement is showing other than the fact that Apple does not have a folding phone, but what is the benefit to a folding phone? Samsung would be better showing why a folding phone is beneficial over a traditional iPhone, otherwise why bother?

 

[Knavel]

Trying to imagine anything I want less than a folding phone, and really coming up dry here.

 

[diskrisk]

When you know your worth, you don't need to mock others. When was the last time Apple even mentioned a competitor in an ad? The "I'm a Mac" series?

 

[ProfessionalFan]

When you know your worth, you don't need to mock others. When was the last time Apple even mentioned a competitor in an ad? The "I'm a Mac" series?

I believe so yes. It'd be one thing if Samsung did it once in awhile but every single ad shows or mentions an iPhone.

 

[hsotnicam8002]

Creasegate .....

 

[Rychiar]

What is the purpose of a folding phone? It really doesn’t serve one. Just overpriced, clumsy and easily destroyed🤷‍♂️ A folding iPad that doesn’t leave the house s like a much better idea. They typically have folding style cases anyways and then it could really feel like a book for reading

 

[compwiz1202]

Same old tired comments here guys, take a look outside of the Apple portfolio once in a while, which is what this admittedly rather cringy ad is saying.

- No software updates, fixed
- Bad/laggy UI, fixed
- Inferior cameras, fixed

...as for critique of the way in which Samsung are poking at Apple - nobody here remember the 'I'm a Mac, I'm a PC' ads? Same same.

As always, let the products talk.

Disclaimer; I have a flip 4 and I rather like it - it's tech that's fun again. Give me better battery, tone down the crease and make the outer screen a bit bigger though. It's vastly superior to the flip 3 even though cosmetially you'd be pressed to tell the difference.

Don't notice the crease too much, but I do wish the battery were a little better. I do like that you can check and do some things without opening it. Especially with voice. My wife called and I answered from the cover screen, and it answered with speaker on already. The one thing I do like better than the 13PM it's good at automatically toggling tech type. My 13PM was terrible at that. I had to manually toggle LTE in parts of our work building, or there'd be no data at all. What's funny is I can't even find a way on the ZF4 to manually toggle it.

 

[Wildkraut]

So sad and desperate.

I think they aren't desperate: https://en.wikipedia.org/wiki/Category:Samsung_subsidiaries

 

[diskrisk]

Every time I see someone mocking Apple in an ad, I always think of this video.

 

[jmgregory1]

Foldable phones died once before, for good reason. Samsung is trying to revive them simply because they have them and Apple doesn’t. And in typical Samsung fashion, they’re touting something that isn’t solving a problem or creating a better user experience.

 

[doolar]

Are you implying that Samsung phones come with unremovable Facebook?

Yes!

 

[.wojtek]

Promoting your products by mocking others is just so distasteful imo. I’ve never understood brands that do this, and Samsung seems bent on doing it with Apple right now. If anything it makes me NOT want your products even more…

Let me refresh your memory:

"I'm A Mac. I'm A PC."​

but yeah... typical of Apple fanns - when Apple do it it's "brilliant and amazing", when other do it it's "distasteful" 😂

 

[jwdsail]

I'm sure that there's a use case for it.

I'm sure that there are people who would prefer, and even love it, as an option in the iPhone lineup.

To me, it just looks like am obnoxious future point of catastrophic failure of a phone that will break when I need it the most.

To me, it looks like something that will make it even harder to service/repair.

I appreciate that there have to be some people who think it's the best thing since sliced bread.

There's people who eat foods that I wouldn't eat if you had two shotguns aimed at my crotch too.

YKINMYBYKIOK and all that.

But, if Apple did do this, looking at how they've pushed features I want, into phone designs I don't... I really hope Apple never does anything remotely like this?


Shrug

 

[Ferc Kast]

I’ve yet to actually see anyone actually owning a folding phone.

The last folding phones I've seen people use were feature phones before smartphones were even a thing.

 

[Rychiar]

I got Z Flip 4. The one I don't understand is the cameras comment. Isn't that one of the strengths of the new iPhones?

Samsungs have zoom which apple is woefully behind on. My droid friends love to throw that they can take photos of the moon in my face.

 

[alphaswift]

Microsoft's folding phone looks better than the Samsung imo.

 

[Arctic Moose]

Could someone please explain why anyone would want a phone that is half as high but twice as thick, that needs to be unfolded before it can be used, but still has roughly the same screen size as a normal phone? No matter how hard I try I cannot imagine any reasonable use case.

 

[ltd73]

actually funny 😊 (and partially true)

 

[Wokis]

I don't WANT a foldable phone. I want a DURABLE phone.

 

[diskrisk]

Microsoft's folding phone looks better than the Samsung imo.

This. It's the only folding phone I'd buy. It's not trying to be something it's not, the design is honest about it being two screens glued together. Samsung's folding phones pretend to be both a phone and a tablet, but that only gives you a worse phone than a normal phone and a worse tablet than a normal tablet for like $300-$500 more than if you bought them separately.

 

[kognos]

Promoting your products by mocking others is just so distasteful imo. I’ve never understood brands that do this, and Samsung seems bent on doing it with Apple right now. If anything it makes me NOT want your products even more…

Hi, I'm a PC.