'That's What We Do, We Wait' Says Fake Apple Employee in New Samsung Ad Mocking Lack of Foldable iPhone

[Jumpthesnark]

I am so farther away from Samsung ecosystem that if news sites don’t report about them I will never know what new shenanigan they have pulled off.

Agreed. I think half the reason they do ads like this is to get people talking about them online and on social media, and then getting us to talk about these products for free. For example, here on this Apple-oriented site.

So as an experiment I visited a couple of Samsung- and Android-related sites just now and there's two things I noticed right off the bat:

1. They don't seem to be obsessing about what Apple is doing. Maybe they did when the 14s were launched, but not today.
2. They definitely are not obsessed with what Elon Musk is doing. 😂

Sure that's just completely unscientific. I mean I just Googled and picked a handful of sites to see what they seemed to focus on. Interestingly, I did find these comments on a story about the same "on the fence" Samsung ad:

 

[FrizzleFryBen]

Seems a lot like mocking Ford as a brand for NOT making a motorcycle. Very distinct products with their own unique advantages and challenges. Yes, both will get you where you're going but are incredibly different user experiences.

 

[rcepek]

I still stand by this statement, Do you want a phone that just works or do you want a phone to tinker around with - Personally I just want a set and forget approach where it works and works well. Samsung has been trying for years to do this but Apple already accomplished this task and now they are jealous and throw incoherent rhetoric at apple about this.

 

[belvdr]

I don't care for a folding phone or high end cameras but I chuckled at the ad, just like I did in the Switch campaign.

 

[dotnet]

But if Samsung wants to make good attack ads, they should fire their marketing and just come here for ideas where numerous actual users make valid and scathing criticisms against Apple products and policies.

Really? I find most of the whinge threads on MRF even more cringeworthy than Samsung ads.

 

[ProfessionalFan]

Remember Sega and Nintendo ads? Nothing new here. Apple will copy and have their own soon enough they like being late.

If they do it, they'll do it better.

 

[russell_314]

When your own products are terrible and you don’t want to draw attention to them just make fun of someone else’s products. It’s a good marketing strategy.

 

[theotherphil]

You say this now because it's Samsung mocking Apple, but did you also feel this way when Apple mocked PCs with their Get a Mac ad campaign?

The big difference is Apple mocked the devices, not their users. A subtle distinction, but important nonetheless.

People are unlikely to move to a company/ product who doesn't value them, but has disdain for them.

And then you see this again in the number of hardware failures and unsupported products and software.

With Apple, you know they value their customers.....hence why they have the greatest brand loyalty of any company.

 

[ArrayDecay]

Folding is not a compelling feature in a smart phone. Not for me anyway.

 

[Cole82]

Promoting your products by mocking others is just so distasteful imo. I’ve never understood brands that do this, and Samsung seems bent on doing it with Apple right now. If anything it makes me NOT want your products even more…

How did you make it though the “Get a Mac” adds then?

 

[spazzcat]

I’ve yet to actually see anyone actually owning a folding phone.

I've seen two, and both had a nice crease in the middle of the screen.

 

[coolfactor]

The fact that Samsung needs to knock the competition shows their desperation. People will say "yah, but Apple did that with the `Get a Mac` compaign", but they didn't, at least not directly. They focused on their strengths, rather than PC's weaknesses, first and foremost. That's the opposite of what Samsung is doing.

 

[MrRom92]

If you want an indicator of what kind of quality you can expect from Samsung mobile products, just try using the Samsung Smart Things app! Yikes. Now imagine that being your entire smartphone experience and not just the 10 seconds you need to interact with one app.

 

[coolfactor]

How did you make it though the “Get a Mac” adds then?

There's an important distinction. The Get a Mac campaign focused on the Mac's strengths, rather than PC's weaknesses. Go watch them again. The PC made a fool of himself all on his own, and it was amusing. 🤣

 

[lazyrighteye]

Ok, I get the premise. But it feels too inside baseball for it to resonate with the general public. So then I ask myself: who is the intended audience and what action does Samsung expect that audience to take?

I can't imagine the audience is current Samsung users. I also can't imagine any current Apple user is going to move to Samsung because of that commercial.

Overall, it feels more an attempt at "sick burn" toward Apple users - something that likely makes Samsung execs feel good. But I wonder how much that tactic moves any needles.

 

[Knight101]

We are good at waiting. We waited 9 years for always on display.

 

[compwiz1202]

Another day, another silly Samsung advert, another let's trash Samsung thread.

I don't expect anything less being in Samsung's enemy's lair

 

[M5RahuL]

I really like my S22 Ultra, but have zero respect for Samsung as a company!

 

[ProfessionalFan]

Another day, another silly Samsung advert, another let's trash Samsung thread.

I love my Samsung S95B TV so I don't hate the company at all. Just find their ads for the phones embarrassing and well they run Android so it is a non-starter for me.

 

[alfonsog]

A few of my friends have folding phones. It's actually quite neat and I would get one but I'm not doing android. I don't think Apple will actually do one and if they ever do it will start around $2,500 for base model and everyone would be crying about the cost (I'd still get it.) Samsung should spend their ad money trying to get Apple to license iOS to them.. 🤣🤣

 

[Premium1]

I thought it was funny. I mean they aren't wrong (and I use an iphone). Some of ya'll need to lighten up and not get so up in arms about a phone commercial.

 

[LeeW]

MR only posts these because they know how triggered the kids get.

 

[votdfak]

Fold 4 here and coming from 15 years of iPhones in my life it's great!

 

[dwaite]

I live in L.A. and am still have yet to see one.

Of course, at the coffee shops, we have two lines:

The Blue Bubble line and Green Bubbles.

I don't pay attention to that green line.

At first I thought you were talking about lines for butterfly blue and green matcha boba teas.

 

[ilikewhey]

I’ve yet to actually see anyone actually owning a folding phone.

really? 3 of my colleagues have it. if i don't need imessage so much i would've got it for a backup