Both, however, are very nice looking. I'd say that Wigan's 3 jerseys this year are easily their best for some time.
The design is pretty clean, but to me ".com" sponsors still look cheesy and cheap to me - probably because our daily lives are constantly bombarded with obscure ".com" e-commerce ads everywhere.
With that being said, I'd glady accept a ".com" sponsor on a Columbus shirt if it meant money in the bank for the team. I can be bought.