Yep, there's nothing wrong with using nicknames in marketing a club, but they're just that - nicknames - and bolting them onto the proper name of the club is daft. You're Reading, you're the Royals - but you're not the Reading Royals.
As for foreign owners - funnily enough, Allam Snr has lived in the Hull area since the 1960s, Allam Jnr was born and educated here. So you'd like to think that they'd have a clue - apparently not.
yeah, i like the way clubs are named across the pond.
i also like the way our clubs here in the states are named in our big sports. The Oakland Raiders, The San Francisco Giants etc etc
i don't like the way most of MLS teams are named though.