Nothing new or groundbreaking about what Apple is doing. I'm sure they will release a polished piece of hardware, but $1,000+ is ridiculous. In this day-and-time of competition in smart phones Apple needs to find a balance between commodity and premium. IMHO, Apple should have a 5" iPhone 8 with 32GB of storage that starts at $599 and work up from there. A top-of-the line 5.8" 256GB phone should still be under $1,000 unless it is made of gold or encrusted with diamonds.
Apple has stopped innovating and is just polishing what they already have. With the iPad Tim Cook has simply added the "Pro" moniker to minor feature upgrades and tacking on $100 over last year's model. I'm betting he does the same here, base price for an iPhone 8 will jump to $749 or even $799 and the 7 will continue on with a $50 price cut to $600.
If the base price jumps above $800 I think Apple will be in trouble. You'll see the same situation as with the iPad where older models are outselling the new, premium models. The number of people who would be willing to pay a $200+ premium for essentially nothing more than an upgraded display is going to be pretty small, particularly now that carriers have unbundled the phones from the service plans and consumers can see what they are really paying.
Apple has stopped innovating and is just polishing what they already have. With the iPad Tim Cook has simply added the "Pro" moniker to minor feature upgrades and tacking on $100 over last year's model. I'm betting he does the same here, base price for an iPhone 8 will jump to $749 or even $799 and the 7 will continue on with a $50 price cut to $600.
If the base price jumps above $800 I think Apple will be in trouble. You'll see the same situation as with the iPad where older models are outselling the new, premium models. The number of people who would be willing to pay a $200+ premium for essentially nothing more than an upgraded display is going to be pretty small, particularly now that carriers have unbundled the phones from the service plans and consumers can see what they are really paying.