Here is the plan for sept 5th...
Hi,
Well, here we go again ! Let's see what's in store next week from Apple and why.
Some Facts:
So, based on that and other things, here is the next iPods line-up:
Shuffle
Nano
Mini
iPod
Common features of the new iPod mini and iPod 6G
Notes
The iPod mini will be more like a 6G iPod
The iPod with touch will be the new star of the family
The Keynote will be like this
A weel informed guy.
Hi,
Well, here we go again ! Let's see what's in store next week from Apple and why.
Some Facts:
- the iPod line is missing simple features that are available on nearly all competitors: FM tuner, real equalizer, full screen viewing (except the iPhone !)
- Apple is the only one able to have a very interresting combination of an online music store and the MP3 players because it owns both !
- OS X is really the best peace of software that Apple has done, is available on the Mac, iPhone, Apple TV...
- Doing OS X for the iPod is a done job ! currently, the best iPod is the... iPhone ! Current owners are doing the largest beta testing of all time of the future OS X based iPod since june 29th !!!
- The top of the line iPod is essentially a 2 years old design
- The current form factor of the 5.5 gen iPod is a cultural icon (in the US at least !)
- The current iPod lineup is very narrow in choice and the franchise is in need to expand (marketingnly speaking)
- Apple needs to keep the momentum of the iPod sales by making a big announcement... they cannot wait any longer to introduce a full screen iPod...
- Having iPod with touch screen will have an halo effect on the iPhone sales by further putting technology awareness in the marketplace
- Steve Jobs told employees that they are working on OS X based iPod during an internal Apple invent when he announce the iPhone giveaway
- Steeve Jobs said during the aug 9th Q&A sessions that he was not willing to talk about the Apple TV but we would would see some news soon
- During the last quarter statement, the CFO said that for the sept quarter, profits would be smaller to account for product transitions...
So, based on that and other things, here is the next iPods line-up:
Shuffle
- Will come down in price
- No other change
- Wearability of this iPod is very clever marketing and need to stay
- Pricing: 59$ (20$ cheaper)
Nano
- Will come down in price
- Need to stay in the lineup, entry-level iPod with a screen
- We may see capacity increase but with the pricing going done on this, it will only make room for another iPod line
- FM tuner included
- Updated iPod OS
- Click wheel
- Pricing: 119$ 2G (30$ cheaper), 149$ 4G (50$ cheaper), 199$ 8G (50$ cheaper)
Mini
- Apple cannot let go the current 5.5 gen iPod form factor... this is a technological icon... but, Apple can change the name and re-introduce the mini line...
- new GUI but may be based on the current 5.5 gen iPod
- all flash based: 8 and 16 gigs in size
- very thin and sexy, same back of the current 5.5 gen iPod
- click wheel
- same 2.5 inch screen of the current 5.5 gen iPod
- FM tuner
- Available now
- Pricing: 249$ for 8G, 299$ for 16G
iPod
- What people refer to the iPod touch
- New form factor: look for aluminum, glass, black... inspired with the iPhone and current iMac
- HD based: 30, 60, 120 gigs
- OS X based
- iPhone interface with touch
- Wi-Fi
- Pricing: 299$ for 30G, 349$ for 80G, 449$ for 120G
Common features of the new iPod mini and iPod 6G
Notes
The iPod mini will be more like a 6G iPod
The iPod with touch will be the new star of the family
The Keynote will be like this
- Welcome message
- Recap of the current state of the "iPod nation"
- Now, Beatles on the iTunes
- Now, Movies rental service
- Apple TV update : iTunes available from Apple TV
- Recap of the current lineup
- What can be improved on the software side: equalizer, songs lyrics, karaoke,updated calender and to-dos, clocks
- Let start by the entry level...
- Now, the nanos... bring the price down, tweak it a little bit
- What others are doing ?
- Now, what's missing ?
- How can Apple can contribute to fix problems...
- What can be improved on the hardware side ^
- Now, the iPod mini return !
- Can we bring the iPhone experience to a wider audience ?
- Introducing the new iPod
- iTunes available from the new iPod with wi-fi
One more thing
- All current 5 gen iPod owner will be able to perform an OS upgrade (not clear if iPod OS 2.0 ou OS X without touch interface)
- iTunes 7.5 (or 8.0)
A weel informed guy.