To all those who don't understand the anger:
Apple posted a cryptic message saying "Tomorrow will never be the same". What would you think it is? We got excited because we thought there was going to be a big announcement. This is not a big announcement.
Does Best Buy make it an extremely big hype when they add CDs from legendary groups? No, they just issue a press release when they release it. They do not post cryptic messages.
Not everybody on this forum were alive when the Beetles were big, so this one flew over the vast majority of our heads. Is it good that the beetles are coming to iTunes? Yes, it's spectacular news. Did the marketing department screw up and not understand that your marketing has to be generally understood by the populous? Yes, they screwed up.
For starters they called The Beatles, not the Beetles.
You do not consider what they did a press release? Then what was it? The first created a splash page to drum up some interest and then the next day they dropped the announcement. If that's not a press release then what is?
When The Beatles remastered CD's were released last year there was quite a bit of fanfare. Best Buy and other stores promoted it heavily with in-store displays, print ads and TV ads.
In fact, the remastered CD's helped to keep the struggling CD sales up during the holiday season.
People who are angered by this are just ignorant to the value of having The Beatles on iTunes, the power of Apple's advertising, how promotion is done in the 21 century and how great and influential The Beatles still are.
And for those wondering how well classic albums sell, take a look at the iTunes charts:
93: Pink Floyd - The Wall (released 1979)
123: Bob Marley - Legend (released 1984)
149: Creedance Clearwater Revival - Greatest Hits (released 1976)
173: Moulin Rouge Soundtrack (released 2001)
200: Pink Floyd - Dark Side of the Moon (1973)
There are even a couple of different Billy Joel Greatest Hits. These along with The Beatles albums are all albums that just don't leave the top 500 charts. People buy them over and over again and in most cases if you walk into a Walmart, Target or Best Buy they will be in their shrinking music departments. For one reason and one reason only, people buy them over and over again, generation after generation.