In addition, I'm sure most have seen the "upgrade to iPhone" as an option on their account for the last year or so. When you click it you're told you are/might be eligible for a 16/32GB 3GS. I was told in a casual conversation that's a massive headache for Rogers employees because it's a blanket statement. People who aren't even eligible are told they are, go to get one and get shot down. I'm really hoping Apple does pre-orders and sells the "SIM free" iPhone 4 online because I really don't want to deal with Rogers at launch again. It's always a mess and ends up taking hours (3G launch I was in line at 6, in store at 9, left at 12p.m. 3GS, in line at 8, in store at 10, left about 1p.m...), even if they can activate the damn thing. Even at the unsubsidized cost, if it means I don't have to wait in another line and hours for them to finally give up trying to activate in store (because we all know, we can't do it at home, the iTunes they run in store is magical!), then the device being unlocked it just a nice bonus