In what way is it unfair? I started refreshing both the Apple Store app and Apple Store website at 2:45 AM and spent the next 15 minutes doing this. At 3:00 AM the app let me add the watch I wanted to my cart. I got all the way to the checkout page and when I clicked the Apple Pay button it went back to the "store is down" message. So I had to refresh and go thru the same process again. By 3:01 I had a confirmation email saying my order was processing. I've been preparing to ship for two days, have a UPS tracking number for a Friday delivery, and never got any email. I was prepared and my work paid off.
So again, how is this unfair? If people with 3:04 order times want to whine and pout because their order is still processing, maybe they should have ordered three minutes faster. If people are upset because a different model is shipping earlier than theirs, maybe they should have ordered that model. If people who are still at processing are that hurt because they were promised a two week window for delivery and they mistakenly assumed that meant 4/24 instead of 5/8, they can still cancel their orders. I'm sure someone else would love to get their watch sooner.
In what way is the launch a mess? We are still over a day away from orders being delivered. Come the end of Friday, it could turn out that Apple managed to process and ship 3 million watches to countries around the world in the two weeks from pre-order to launch day. What would constitute that as a mess? Because they somehow weren't able to manufacture enough watches to get one into the hands of every single person on the first day of their promised two week launch window? That overnight they managed to become the market leader in a product category they have never had a product in before? That they managed to add hundreds of millions of dollars to their bottom line before a product was even in the hands of consumers?
