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For those who think the Edition will cost $20,000 take a look at This Rolex Submariner which is a very desirable watch and 18 Carot gold and steel at $11,600.

http://www.jomashop.com/rolex-submarine-watch-116613-bkso.html

It's a gray market Rolex. Likely not an all-original configuration as sold by Rolex. The warranty is from jomashop.com, NOT from Rolex.

If you want to make a fair comparison, wait for questionable gray-market Apple Watches to show up.

And, as others have pointed out, this is a stainless steel watch with quite a bit of gold in part of the bracelet. I don't see anything about the bezel being gold.

The folks (most prominently John Gruber) speculating about an Apple Watch around $20,000 are talking about a potential gold Apple watch with an 18kt gold link bracket that Apple hasn't ever mentioned.

Gruber expects only $10,000 for the cheapest gold Apple Watch that Apple has actually announced. A genuine Apple Watch Edition at $10,000 is starting to look like a reasonable deal compared to stuff like this Rolex-ish you found.
 
I'm thinking about it. Still can't see how come the second choice is instituting a thinking different when it just follows LG or Lenovo path instead of hi-end watch market? ???

Also, if you didn't know that Apple had hired a CEO from fashion firm as their stores VP, you didn't pay attention at all.

Ugh... What in my post said to you I "didnt know that", and more importantly, who says that hiring an exec from the fashion buisness to run the retail side of the house means that prices are going to be set a certain way?

Also, until LG or Lenovo make a solid gold watch, lets leave them out of this conversation. Way out of context.
 
Ugh... What in my post said to you I "didnt know that", and more importantly, who says that hiring an exec from the fashion buisness to run the retail side of the house means that prices are going to be set a certain way?

Also, until LG or Lenovo make a solid gold watch, lets leave them out of this conversation. Way out of context.

Don't get me wrong. As a consumer, I'd love nothing than you're being right and I'm being wrong but I just don't see it. The chance for $1500-$2500 18-karat gold watch from Apple is pretty slim, if not impossible.
 
I agree. I just do not believe this is going to be many thousands. I think something around $1500. I think many of these prices have been put out to fuel speculation.

Of course it's not going to be $10,000.

I think you're dreaming. The cheapest 14k gold watch you could buy would be in that price range. I'm not in the club that thinks it's going to be $20K, but $1,500? Not a chance.
 
I think you're dreaming. The cheapest 14k gold watch you could buy would be in that price range. I'm not in the club that thinks it's going to be $20K, but $1,500? Not a chance.

Not really, you can buy an 18k watch for around $5k from Tiffanys, Cartier and other jewelry stores. I also don't think it is in the $1500 club but I'm doubting the $10k club.
 
"Nothing"? They get four case colors from two different sets of materials and more than a dozen strap variations to choose from. If a person who can't afford the gold version can't be satisfied with that, well, then they clearly shouldn't buy an :apple:Watch. :)


The fact is that Apple is a "tech" company who sells to millions of customers. Now I'm sure everyone understands if a company that serves and yes I mean serves a costumer base has to continue to support this base, and if they start aiming their product to the top 1%, then in the end they will have to count on that 1% to supply 100% of the profit when they alienate us Common-folk.

I do not think Apple will do this as this economy will not support a gold edition apple watch that is class sensitive, especially with android so close on their heels, it would be foolish and I don't see Tim Cook or apple as foolish!
 
Not really, you can buy an 18k watch for around $5k from Tiffanys, Cartier and other jewelry stores. I also don't think it is in the $1500 club but I'm doubting the $10k club.

Links?
 
If Apple doesn't announce the price that's all anyone will be talking about. And throwing out ridiculous figures. If Apple has chosen to position the Edition as equivalent to a very high end time piece they have to announce it and be able to defend it. There's no way Apple can get around it or hide it.

I concur.

The challenge for Apple will be supporting or justifying the price at the top of the line. Not that it will be an issue with the ultra luxury crowd. When they see the price it'll appear as a bargain to them. If interested they'll buy without hesitation.

The problem may or may not be the comments in the mainstream media that is populated by both intelligent reporters and fringe reporters who will often stir up controversy simply for the sake of it.

This will indeed be interesting to observe.
 
I'm pretty sure that tiffany or carrier have no gold watches for anything close to $5000. I'd be surprised if there are too many plain SS watches that could be had for that.
 
if they start aiming their product to the top 1%, then in the end they will have to count on that 1% to supply 100% of the profit when they alienate us Common-folk.
Maybe you're missing something, Apple is already selling a number of devices which is out of the hands of most buyers; the 5K iMac for example, the higher end retina Macbook Pros and the MacPro. Have you checked out what a fully loaded MacPro actually costs? :eek:

The company also offers other computers for people to buy of course, and it is the same with the Watch. None of the Watches are particularly cheap by the way. Even the Sport series is ~US$300 more expensive than what most people would ever spend on a watch.
 
I can't imagine why anyone would expect frequency of rumors to have any effect, I was simply sharing my observations.

If you think the frequency of rumors have no effect, then why would your observations of rumor frequency be interesting enough to share? I've seen a lot more than two blogs/news articles mention the $20k speculation, but it never occurred to me to come here and post, "Guess what, I've seen 10 reports of $20k pricing today!"
 
I completely disagree.

If the watch costs ~ $350, gold costs ~ $1200, the watch will be $1599 - $1799.

Wrong. There's this thing called margins.

If the watch really contains $1200 worth of Gold, then it will sell for around $4000 - at a minimum.

Apple isn't a charity, it wants to make profits on what it sells. Not give them away at cost.
 
Wrong. There's this thing called margins.

If the watch really contains $1200 worth of Gold, then it will sell for around $4000 - at a minimum.

Apple isn't a charity, it wants to make profits on what it sells. Not give them away at cost.

Absolutely.

Apple is a master at marketing and sales. They are especially skilled at choosing a price for each product that brings them very generous margins while selling in huge quantities.

No one comes close to Apple's track record of expertise and success in this area of operations.
 
I'm pretty sure that tiffany or carrier have no gold watches for anything close to $5000. I'd be surprised if there are too many plain SS watches that could be had for that.
You mean Cartier?

Anyway, there's lots of midrange $350-550 stainless steel timepieces, various Seiko Kinetics and whatnot. I seriously doubt the Watch will cost a friggin thousand bucks plus, that's a crapload of money for a watch, which by the way, will be technically (and possibly functionally, considering battery lifespan) obsolete in a relatively few number of years.

Let's not get carried away beyond all reason here, people. The :apple:Watch is not a bloody Breitling. It doesn't have an expensive mechanical movement, just a well-polished outer case, and many watches these days are capped with sapphire, so nothing particularly amazing about that.

Apple has the gold Edition for the silly-expensive upper range, and enough with that.
 
I'm pretty sure that tiffany or carrier have no gold watches for anything close to $5000. I'd be surprised if there are too many plain SS watches that could be had for that.

Both of those jewelers add an upcharge for brand but yes there are watches. This is a mix stainless steel/gold including the band being gold/stainless steel for $5500 at Tiffany's.
http://www.tiffany.com/Shopping/Ite...-pp+0+1&search=0&origin=browse&searchkeyword=

Here is a 18k gold watch from Cartier for $4900
http://www.cartier.us/collections/watches/womens-watches/w5200002-tank-solo-watch

The most expensive 18k gold watch at Tiffany's is $9500 and Cartier goes above that.

And again, both these brands are pricier than non name brands.

So I don't know why people think that Apple will achieve an upcharge beyond what name brand jewelers charge.
 
Both of those jewelers add an upcharge for brand but yes there are watches. This is a mix stainless steel/gold including the band being gold/stainless steel for $5500 at Tiffany's.
http://www.tiffany.com/Shopping/Ite...-pp+0+1&search=0&origin=browse&searchkeyword=

Here is a 18k gold watch from Cartier for $4900
http://www.cartier.us/collections/watches/womens-watches/w5200002-tank-solo-watch

The most expensive 18k gold watch at Tiffany's is $9500 and Cartier goes above that.

And again, both these brands are pricier than non name brands.

So I don't know why people think that Apple will achieve an upcharge beyond what name brand jewelers charge.

Why did you decide to compare 29mm watches with the 38/42mm sizes of the Apple watch?
 
You mean Cartier?

Anyway, there's lots of midrange $350-550 stainless steel timepieces, various Seiko Kinetics and whatnot. I seriously doubt the Watch will cost a friggin thousand bucks plus, that's a crapload of money for a watch, which by the way, will be technically (and possibly functionally, considering battery lifespan) obsolete in a relatively few number of years.

Let's not get carried away beyond all reason here, people. The :apple:Watch is not a bloody Breitling. It doesn't have an expensive mechanical movement, just a well-polished outer case, and many watches these days are capped with sapphire, so nothing particularly amazing about that.

Apple has the gold Edition for the silly-expensive upper range, and enough with that.

This is my mindset as well. Unless the Edition is infinitely upgradeable, it can't command Rolex/Breitling prices. $20k for a finely tuned, hand crafted timepiece that you can leave in a will is a much different value proposition than a watch that will be unusable in 3-4 years.

If Apple comes out and says "The Edition will be upgradable from a chipset and battery perspective, and all upgrades are complimentary", then we may be onto something. If it's the same guts as a $350 product with a 2-3 year lifespan, it's going to be a tough sell if the price is anywhere near $15-20K.
 
If Apple comes out and says "The Edition will be upgradable from a chipset and battery perspective, and all upgrades are complimentary", then we may be onto something.

Even if they do this, it's still not going to last anywhere near a Rolex watch. Can you take the components of the newest MacPro and fit that into the case of a 10 year old MacPro? Of course you can't. Same thing is going to happen with the Apple watch in ten years, if not sooner.
 
Even if they do this, it's still not going to last anywhere near a Rolex watch. Can you take the components of the newest MacPro and fit that into the case of a 10 year old MacPro? Of course you can't. Same thing is going to happen with the Apple watch in ten years, if not sooner.

Exactly. Over time the case and internals will change rendering the original gen watch edition useless.
 
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