You mean Cartier?
Anyway, there's lots of midrange $350-550 stainless steel timepieces, various Seiko Kinetics and whatnot. I seriously doubt the Watch will cost a friggin thousand bucks plus, that's a crapload of money for a watch, which by the way, will be technically (and possibly functionally, considering battery lifespan) obsolete in a relatively few number of years.
Let's not get carried away beyond all reason here, people. The

Watch is not a bloody Breitling. It doesn't have an expensive mechanical movement, just a well-polished outer case, and many watches these days are capped with sapphire, so nothing particularly amazing about that.
Apple has the gold Edition for the silly-expensive upper range, and enough with that.