Perhaps to inject a bit of reality? You are well aware of Apple's market share in computers. It is very small.
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The Virtuous Circle of Product Placement in Apple's TV+ Shows
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Will the villains in the new shows use windows or android products?
You took the words out of my mouth... until in one scene, the hero attempts to retrieve a file from the villain’s Surface. With the tense “time is running out” atmosphere, the Surface will blue screen, reboot and throw up ”windows ran into an issue and had to restart.” Gathering a report... 10%...30%...40%...
They make it just in time, only to find out the file is a list of criminal operatives made with... Microsoft Access. Dum, bum, bum...
15 million per episode for The Morning Show must be 14 million for salaries. How much are Aniston and Carell getting, 5 million per episode? Does Apple have to go after expensive stars in an attempt to be a heavy hitter right out the gate. I watched the 1st episode of The Morning Show. It is 'well made' but more of the same.
Well, historically it would have to be Pepsi - but I'm sure we'll be seeing Apple Cola soon - maybe a computer company would never branch out into cola, but now they're a media company anything is possible.
Well, I guess we have a clue as to why Apple recently instructed their ad agency to switch gears (they laid-off 50 people). https://www.macrumors.com/2019/11/05/media-arts-lab-apple-advertising-employee-cuts/
Yeah, but it's quite unrealistic.
They're all using actual alarm clocks, and they're all facing away from the bed.
First off, what type of savage points the clock where you can't see what time it is? Second off, who uses an alarm clock in 2019? The iPhone should be the alarm, and an Apple Watch should be on a stand so it's in alarm clock mode.
Let's fix these clear oversights, Apple.
Unbelievable so they should use Samsung products, I don’t get it. Of course they would use MacBooks, maybe macrumors has nothing else to write about. The worst thing about the internet, the level of journalism is outstanding.
Apple products are visible in an average of 32 camera shots in each episode of "The Morning Show," and an Apple logo is visible in roughly one-third of those shots, based on a tally count by The Wall Street Journal.
Reese Witherspoon's character sleeps beside her iPhone and MacBook in 'The Morning Show'
In one four-second scene in episode one of the flagship Apple TV+ series, nine Apple products are shown as two characters walk and talk through a newsroom, according to WSJ's report.
As far as product placement goes, it's an impressive count for the newsroom drama, which debuted last week to a mixed critical reception but a generally favorable audience reaction, according to review aggregator Rotten Tomatoes.
"The Morning Show" stars Jennifer Aniston, Reese Witherspoon and Steve Carell, and reportedly costs more than $15 million per episode, but as a vehicle to push Apple's own products, it could be worth tens of millions of dollars. WSJ:
Other Apple products that get decent screen time in the series include MacBooks and iMacs, iPads, and AirPods and Apple Watches. Even the HomePod speaker makes a cameo on a producer's office desk.
Spending on product placement has doubled since 2012 to about $10 billion, according to PQ Media, a media research firm that tracks the industry. However, Apple has said it doesn't pay for product placement, and people close to "The Morning Show" told WSJ that producers weren't under pressure to include Apple products in the shows.
Of course it helps that Apple products are very popular - the iPhone has a 35 percent share of the U.S. smartphone market - so it stands to reason that Apple products will appear in shows depicting modern life. Apple products often show up in other TV series not affiliated with Apple, too. But as WSJ notes, the iPhone appears in "The Morning Show" so much that it can seem like an appendage.
The office of 'The Morning Show' character Chip Black, played by actor Mark Duplass
Some viewers may consider the flagship series to be overzealous in its product placement, but the very fact that Apple is able to promote its hardware in a subscription service that was designed to help lessen the company's dependency on its iPhone business at a time of slowing sales, is a sweet sort of irony. If the service is a success, it could well be a virtuous circle for Apple's long-term product revenues.
Apple is providing customers with a free 7-day trial for ?Apple TV?+, which is priced at $4.99 per month or $49.99 per year. Apple is also offering all customers who purchased an ?Apple TV?, iPhone, iPad, Mac, or iPod touch after September 10 one free year of access to ?Apple TV?+.
Article Link: The Virtuous Circle of Product Placement in Apple's TV+ Shows
Funny macrumors counts how many Apple products are in a scene, maybe they should count how many times they quoted kou and have been so wrong. They act like that guy
Apple products are visible in an average of 32 camera shots in each episode of "The Morning Show," and an Apple logo is visible in roughly one-third of those shots, based on a tally count by The Wall Street Journal.
Reese Witherspoon's character sleeps beside her iPhone and MacBook in 'The Morning Show'
In one four-second scene in episode one of the flagship Apple TV+ series, nine Apple products are shown as two characters walk and talk through a newsroom, according to WSJ's report.
As far as product placement goes, it's an impressive count for the newsroom drama, which debuted last week to a mixed critical reception but a generally favorable audience reaction, according to review aggregator Rotten Tomatoes.
"The Morning Show" stars Jennifer Aniston, Reese Witherspoon and Steve Carell, and reportedly costs more than $15 million per episode, but as a vehicle to push Apple's own products, it could be worth tens of millions of dollars. WSJ:
Other Apple products that get decent screen time in the series include MacBooks and iMacs, iPads, and AirPods and Apple Watches. Even the HomePod speaker makes a cameo on a producer's office desk.
Spending on product placement has doubled since 2012 to about $10 billion, according to PQ Media, a media research firm that tracks the industry. However, Apple has said it doesn't pay for product placement, and people close to "The Morning Show" told WSJ that producers weren't under pressure to include Apple products in the shows.
Of course it helps that Apple products are very popular - the iPhone has a 35 percent share of the U.S. smartphone market - so it stands to reason that Apple products will appear in shows depicting modern life. Apple products often show up in other TV series not affiliated with Apple, too. But as WSJ notes, the iPhone appears in "The Morning Show" so much that it can seem like an appendage.
The office of 'The Morning Show' character Chip Black, played by actor Mark Duplass
Some viewers may consider the flagship series to be overzealous in its product placement, but the very fact that Apple is able to promote its hardware in a subscription service that was designed to help lessen the company's dependency on its iPhone business at a time of slowing sales, is a sweet sort of irony. If the service is a success, it could well be a virtuous circle for Apple's long-term product revenues.
Apple is providing customers with a free 7-day trial for ?Apple TV?+, which is priced at $4.99 per month or $49.99 per year. Apple is also offering all customers who purchased an ?Apple TV?, iPhone, iPad, Mac, or iPod touch after September 10 one free year of access to ?Apple TV?+.
Article Link: The Virtuous Circle of Product Placement in Apple's TV+ Shows
instead of counting Apple products, mac rumors should count how many fictional articles they have printed, because they think this Ming kuo guy is some sort of god,
Apple products are visible in an average of 32 camera shots in each episode of "The Morning Show," and an Apple logo is visible in roughly one-third of those shots, based on a tally count by The Wall Street Journal.
Reese Witherspoon's character sleeps beside her iPhone and MacBook in 'The Morning Show'
In one four-second scene in episode one of the flagship Apple TV+ series, nine Apple products are shown as two characters walk and talk through a newsroom, according to WSJ's report.
As far as product placement goes, it's an impressive count for the newsroom drama, which debuted last week to a mixed critical reception but a generally favorable audience reaction, according to review aggregator Rotten Tomatoes.
"The Morning Show" stars Jennifer Aniston, Reese Witherspoon and Steve Carell, and reportedly costs more than $15 million per episode, but as a vehicle to push Apple's own products, it could be worth tens of millions of dollars. WSJ:
Other Apple products that get decent screen time in the series include MacBooks and iMacs, iPads, and AirPods and Apple Watches. Even the HomePod speaker makes a cameo on a producer's office desk.
Spending on product placement has doubled since 2012 to about $10 billion, according to PQ Media, a media research firm that tracks the industry. However, Apple has said it doesn't pay for product placement, and people close to "The Morning Show" told WSJ that producers weren't under pressure to include Apple products in the shows.
Of course it helps that Apple products are very popular - the iPhone has a 35 percent share of the U.S. smartphone market - so it stands to reason that Apple products will appear in shows depicting modern life. Apple products often show up in other TV series not affiliated with Apple, too. But as WSJ notes, the iPhone appears in "The Morning Show" so much that it can seem like an appendage.
The office of 'The Morning Show' character Chip Black, played by actor Mark Duplass
Some viewers may consider the flagship series to be overzealous in its product placement, but the very fact that Apple is able to promote its hardware in a subscription service that was designed to help lessen the company's dependency on its iPhone business at a time of slowing sales, is a sweet sort of irony. If the service is a success, it could well be a virtuous circle for Apple's long-term product revenues.
Apple is providing customers with a free 7-day trial for ?Apple TV?+, which is priced at $4.99 per month or $49.99 per year. Apple is also offering all customers who purchased an ?Apple TV?, iPhone, iPad, Mac, or iPod touch after September 10 one free year of access to ?Apple TV?+.
Article Link: The Virtuous Circle of Product Placement in Apple's TV+ Shows
The only time he is correct is when he says Apple will launch new iPhones in September,
He can say Apple is changing their name to peach and Macrumors will print it,
Half-nope. I concede that I shouldn’t’ve said “paid” but you’re making the mistake of conflating free placement with hiding logos. Look at Bones & Nancy Drew? Look at Mission Impossible, 30 Rock, Modern Family, 24, and a vast array of films and shows going back decades. You’re going to see Apple logos and marks all over the place, regardless of whether or not they were paid for.
No idea where $40 million came from. Did you just make this number up to make your opinion seem somewhat plausible?
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More made-up "facts."
It is small, but the characters in the Morning Show would likely own Macs based on the demographics of the average Mac user.
And in case, what's the difference?
I feel like Apple product placement is less incongruous - I see people with MacBook Pros and iPhones and the like all the time. When Microsoft went on a spate of placements, it seemed really frigging weird. "Why the hell is Spider-Man using Bing? Nobody uses Bing!"
Folks freaking about this probably shouldn't go to Starbucks or a college classroom anytime soon. The product placement at those places is just insane. MacBooks and iPhones everywhere.
They’re the correct orientation. The Apple logo is designed to be upright when the lid is open.
I'm honestly confused why so many people are commenting about how the product placement at the start of the show was bad. I thought it was extremely creative to connect all of the character introductions through the firing. The real story of Matt Lauer happened in a very similar way where they all found out overnight that he was fired. There was nothing abnormal here about this.
In For All Mankind, they connected all of the character introductions through a television broadcast. Same concept, different device. Just because The Morning Show used an iPhone, people are freaking out.
Also - the purpose of product placement is not to sell more products. The viewers of these shows already own Apple products. Despite Apple TV+ being available on a few other devices, that's most likely how they're watching the episodes. Product placement is meant to make the viewer feel more comfortable.
Is it an alternate reality from the beginning of time or did Sam Becket leap into someone around this time and change something? Or will this cause the mirror universe on Star Trek?
This - the prop department for the show has to obtain every device seen on-screen. Things sitting around or used on-screen in movies/shows don't just magically appear, someone's in charge of that (the property master). And if your boss's boss is Apple, it's probably pretty easy to say, "oh, and we're gonna need two dozen iPhones / MacBook Pros / iMacs to dress the sets", rather than buying Android phones and Windows PCs.
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If Steve Carell shows up with a goatee and wearing a gold sash...
It could be like the first few years of Arrow on CW, where a character would make a show of clicking a Surface Pro to it's keyboard and ensuring it's used with the Microsoft logo showing (not to mention the credit for MS in the credits).
The Bond franchise has more product placement than most - whether it distracts from the story being told or not is up to how it's done. Die another day was v unsubtle...Goldeneye was more subtle about it. Amazing Spider-Man (along with other Sony/Columbia produced movies) are just as culpable - Sony logos showing on tv's/phones/cameras/whatever.
Ultimately, product placement helps get shows and even movies made...companies won't give free stuff unless there's something in for them - advertising.
The Bond franchise has more product placement than most - whether it distracts from the story being told or not is up to how it's done. Die another day was v unsubtle...Goldeneye was more subtle about it. Amazing Spider-Man (along with other Sony/Columbia produced movies) are just as culpable - Sony logos showing on tv's/phones/cameras/whatever.
Ultimately, product placement helps get shows and even movies made...companies won't give free stuff unless there's something in for them - advertising.