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Because we don’t have freakishly large hands.
Well my hands aren’t exactly small, and could easily accomodate a ‘regular’ sized phone….but my 13 mini will have to be pried out of them first…LOVE this form factor.
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The Mini can do well in the lineup. It just needs to be much cheaper than a starting price of $700 USD which it was for two years.

It’s a niche category at this point. But I truly believe it can be a viable part of the iPhone lineup for years to come as long as they offer it at a lower starting price. Even the current $600 USD feels too high. Ideally somewhere between $400 - $500 one day. And they can just update it every 2-3 years like an SE.
It has to be cheaper or pack more features. Personally, i would love something à la 14 Mini Pro, but I can imagine the technical challenges of designing such product. All in all, apple probably came to a conclusion that it’s not worth the r&d, when the Mini sales only account for a few % of the lot.

And since there was literally zero competition, the customers are stuck with two options: buy a larger iPhone or a larger Android. Sure enough, most of them will stay with iOS and apple will make more money without blowing it on making of an extra product.

What a shame, but makes sense economicaly.
 
And they continue to sell the mini 13 (which is almost as good as the 14) at a discount for those people who want a small phone.

What would be a huge mistake, however, is discontinueing the line in the future and not bringing out a new mini every now and then and/or stopping to sell the 13. Then they would loose customers.

Pretty much sums up my thoughts.

keep the 13 mini around, lower the price, discontinue the SE.

Release a new mini phone in 2023-2024... The current spec is plenty for the form factor.

I'll freely admit it serves a niche. But I think it could also cover the SE market as well; its a much better phone for not much more, and if they use "last year's" spec (or even keep it for 2 years and drop price) they can probably still make it profitable.

The SE form factor/camera/etc. really feels very old now. The 14 announcement (and lack of 14 mini) was my cue to buy a 13 mini.
 
Pity, but that's life. I have the 12 mini, upgrade every 3 years, so if there is no iPhone 15 mini ... I guess there will not be ... I'll get whatever version of the SE is available. Personally, I do not understand this obsession that "bigger is better" but I can see I'm in the minority.
 
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iPhone mini was a best product for a time when people go around and need phone for a pocket. Mini arrived when COVID was at its best: people at home don't need pocketable devices. Meanwhile, people are used to enormous phone, and they call it "pocketable computer" but wasn't enable to mark a pdf, edit a file with Pages, Numbers or iMovie, but "needs" enormous screens. BTW US is the country of "go big or go home", the times when miniaturization was a benefit are gone decades ago. It's more simple for commercial products: people follow trends, had "PRO MEGA ULTRA ENORMOUS PHONE" its better than had an equilibrated phone, that is a phone. "With my PRO MEGA ULTRA ENORMOUS PHONE I don't need a tablet or a computer!" but he has "PRO MEGA ULTRA ENORMOUS TABLET", "PRO MEGA ULTRA ENORMOUS MAC", PRO MEGA ULTRA ENORMOUS WATCH". Why? Because there are more money than brains around the world, and someone believe that Apple products are comestible.
BUYnLARGE from WALL-E 🙂
 
Imagine that Apple added enough battery capacity so the mini form factor had the same battery life as the Pro Max form factor. It would be thicker, but not as thick as if you added a MagSafe battery pack as some already do.

Then, imagine that Apple used the thicker form factor to add the best cameras from the Pro Max phones, and also to use the thicker form factor to keep those cameras flush with the back, not protruding as at present.

Even though it would be thicker than the Pro Max, Apple could still call the smaller phone the Pro Mini. And a lot of people would buy it.
 
First weekend with the 13 mini. WOW! Should have bought it sooner. So easy to use, most comfortable phone I’ve ever had, or at least that I can remember.

For me, 60hz is definitely noticeable, wish it was 120. The smaller screen obviously isn’t as nice as the bigger options but I guess you have to pick what’s more important to you. Using this phone with one hand, either one is worth it alone. Love the weight, very enjoyable so far.
 
Nobody wants a tiny phone with less than stellar battery life. The folks who want a phone like that think they’re the majority and act like there’s a huge market for it. Delusion at its finest.
 
Yet in the wild, I see plenty of people with an iphone mini but almost nobody with an SE. Or is that a swiss thing and it's the other way around in the US?
Probably a swiss thing (significantly higher median income but similar to even lower prices for apple devices compared to the rest of Europe. At least here in Austria you see a lot more SEs than Minis (also, worldwide sales numbers say that the SE sells at least double the numbers of the SE).

Imho, apple should double the prices over there to maximize their profit ;-)
 
Shocker! It has to do with sales? Snark aside, I bought the 12 mini as soon as it was released after waiting years for a back-pocketable phone. I loved the 4 and 5 body style and was over the moon when it returned. Two years later, and battery at 80%, I upgraded to the 13 mini.

Why not alternate a mini with a plus, every other year? No one needs to upgrade every year. But then again, I was never main stream.
 
I really now wonder is Apple looking at taking the iPhone 13 mini and turning it into the iPhone SE 4? I think such a model is possible, especially with a bigger power button for a Touch ID sensor on the button itself and a larger, single back camera sensor.
 
It's not irrelevant. If your product is almost the only one on the market fitting certain use cases, you don't need to offer it at a discount. Those people who are interested in it, will buy it anyway.



Then you would need to show me proof or explain how that could remotely be the case.
We have the SE in the lineup which has the same format (roughly) and is way cheaper, with less features.
Yet in the wild, I see plenty of people with an iphone mini but almost nobody with an SE. Or is that a swiss thing and it's the other way around in the US?
And yes, most people have bigger phones and a number of them complain that it is too big - consumers have become "dumber" with their tech procurement decisions in the past 25 years.

If I were apple, I would continue to sell a high end mini (maybe every 2 or 3 years or whenever there is a bigger update) and probably discontinue the SE and just sell older phones with similar specs to an SE for cheap as "entry level" to have the production more streamlined. But that's just my opinion.
But that's the whole point. They didn't buy it. Apple's strategy with the iPhone Mini failed. The competition played no role whatsoever in the Mini's failure. It had no competition and it still failed. So why are you even bringing up what it was going up against regarding Android?

I'll argue that the SE played a role in all this. You had a much cheaper small iPhone that was almost half the price. Apple would have been better off not updating the SE and instead offering a no frills Mini at $500.

I have never seen the Mini once in the public in the States. The SE form factor is so old that I can't tell you how many SE's I've seen. Clearly more iPhones that look like the SE than the Mini in my personal experiences.

The 'high end Mini' failed. Those days are over and are never coming back. If Apple is going to keep the Mini in the lineup it will be at a lower price point and they will update it every 2-3 years. I would just rebrand it as simply the 'iPhone Mini' and do what it takes to keep it at a starting price of $500 for years to come. It's a niche market but an important one still IMO. But that starting price of $700 is simply not going to work and Apple knows that now.
 
I have the 13 mini. Even that is too big for one hand operations. I don't put that weird clip on the back or have cases.. Killing the mini effectively kills the one hand operated phones. I recently threw out a 5S case. The case was smaller than the mini... how times have changed. I don't think a phone or tablet will ever replace a laptop. I have the 12.9" iPad Pro and ever that is slow to operate and inconvenient compared to any laptop. Can't beat mouse and keyboard.
I have an older iPod touch that my son plays with. He lost it a little while ago and we just found it in the couch cushions. Holy cow it is a delight to hold in one hand. Yes how times have changed as you said. I messed around with it for a bit and it was amazing to be able to reach everything one handed with one thumb. I will miss the mini…
 
I waited for the reveal of the iPhone 14 on 07.09.22 and bought an iPhone 13 mini when the rumors became true that there is no 14 mini.

The mini size and weight is ideal for me because I can use it one handed and it fits in every pocket. I had an 12 mini but upgraded (prematurely) to the 13 mini because I plan to hold on my mini for a very long time (or until a new mini comes out).
I have the 12 mini, and the form factor is perfect. Single handed operation, and fits onto my pockets.

Ordered a 14 Pro yesterday, there were a 14 mini, I would have ordered that one. I hope I am pleasantly surprised.
I agree with you on this. I wish the Pro was available for all sizes.
 
Don’t worry Dark_omen is just feeling insecure that his Dodge Charger only makes up 4% of FCA Brand sales a.k.a. Nobody buys it
4% of 30 models. The iPhone 13 mini sold 3% of 3 models. Not even the same thing.
 
It had no competition and it still failed. So why are you even bringing up what it was going up against regarding Android?

It had no competition and sold 13 million units. People who bought apple that wouldn't have bought apple otherwise.
Edit: Someone who has no interest in a small phone wouldn't buy a small phone just because it is cheaper. Because they can get a bigger phone also for cheap, that suits their needs more.
The 'high end Mini' failed. Those days are over and are never coming back.

Is that wishful thinking on your part?

Otherwise, it'll be just a loss for apple. When it comes to replacing my iphone 12 mini in a few years and nobody is offering a small phone, then that requirement will be dropped. And suddenly, the fairphone will emerge as a strong competitor again - and then the same thing will happen that is the problem of the mac books.
Bigger phones are easier to produce, apple doesn't have the tech lead there and the competition can outprice them in terms of TCO.

The uncertainty of a future capable iphone mini is also one argument that speaks against buying an apple watch for me.
 
Apple made a marketing mistake. They focused on size instead of weight. The 13 is 173 grams, the mini is 141, which is a huge difference in the hand.

I challenge Apple for the next one, to lower the weight to 120 grams... and name it the iPhone Light.
 
smaller on a phone is not a feature you pay for when even Apple itself is moving towards larger sizes. So to charge the same as the flagship model instead of saving some money on the model over the bigger on is a letdown. They are not doing us a favor by making it, we are doing them a favor by buying it. So charge less for it. They didnt, they lost, they took their ball and went home instead of making it the affordable alternative the the flagship model.
 
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