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Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'
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Tile was crappy, I used them. I had several, they all worked like crap. Then they started to charge you just to make the just to make it work properly
That's exactly what they are doing, they continue to offer free or cheaper options because of their position in the market (1 billion active iPhones in use, and counting). They've done the same with Apple Music and Apple TV+. I'm not saying they are the only ones who do it, but let's call a spade a spade.
The value in apple from the beginning has been its use of integration. It is famously one of the few companies in the tech space that doesn’t have divisions (I.e. MS has office, Xbox, azure etc..) that breakout profits individually. Basically apple makes an Ecosystem not just A single product. And part of the brands attraction is how those products fit together.
Airtag is another example of their technologies fitting together to give users benefit and make them pay the premium for an Apple device. If Apple dont sell a billion iPhones then there isn’t the network for airtags in the first place! I don’t see why a company is constantly threatend with being penalised for a) providing the best customer experience b) building from scratch the building blocks to provide that experience!
I just don’t get it. Without Apple tile dont have the machines for a business anyway! If Apple copied your patent or whatever I’d get it. But this is a free world. There is nothing stopping anyone from making a business in the same way someone else has made a business. Indeed that is part of economics and capitalism. If you base your business’s on someone else’s infrastructure and device sales then that’s the risk you have taken.
what legislation is going to protect us from these companies trying to destroy the great customer focussed experience we get from Apple and other “integration” focussed companies? It’s starting to get scary.
Airtag is another example of their technologies fitting together to give users benefit and make them pay the premium for an Apple device. If Apple dont sell a billion iPhones then there isn’t the network for airtags in the first place! I don’t see why a company is constantly threatend with being penalised for a) providing the best customer experience b) building from scratch the building blocks to provide that experience!
I just don’t get it. Without Apple tile dont have the machines for a business anyway! If Apple copied your patent or whatever I’d get it. But this is a free world. There is nothing stopping anyone from making a business in the same way someone else has made a business. Indeed that is part of economics and capitalism. If you base your business’s on someone else’s infrastructure and device sales then that’s the risk you have taken.
what legislation is going to protect us from these companies trying to destroy the great customer focussed experience we get from Apple and other “integration” focussed companies? It’s starting to get scary.
To add I think Apple would be willing to work with companies on accessories. Look at Logitech. And the circle view.
Ableist much? Does it make you feel good and superior to be this judgmental?
Well they just "Schiller: Can't innovate anymore, my ass!" 🤣
Instead of using their huge amount of money to build something useful that changes the industry(Cars,Rockets,manned Drones, whatever), they keep hunting unimportant little things like BT Tracking Dongles and other B$, just to destroy competition and extend their mafia practices.
It's simply easier that way, because they can't innovate anymore!
Not much different than giving everyone Internet Explorer when you had no browser market share but had 90% of the desktop OS marketshare. I'm pretty sure Netscape didn't mind.
Do you really think tv+ is going to be bigger than Netflix. And tile is not an accessory that should ever be a subscription model. It’s should be a you buy it and forget about it till you need it.
I'd just like to know how I can opt out of having my phone be a random beacon for other people's lost items. Apple likes to tout "privacy is a fundamental right". I'm going to guess you can't.
To be fair, the Tile subscription model includes free batteries and discounted replacements on the thinner tiles that don't have replaceable batteries..... so its more than just access to their network.... but it helps entice others into buying that network access if they weren't sure about paying for it.
No, not in any way.
I surely will need a BT tracking device someday, will be handy, just not "yet", that's why i don't own one!
But it won't be an Apple one, I prefer open systems.
I still don't get the complaint about the change to access permissions. Just have a pop-up in the tile app with a deep-link to the relevant settings screen. It's not hard and it's not a significant inconvenience for users. And the reminders that "Tile has been accessing your location in the background"? Surely this just reminds users they have Tile and it's working?
What is a significant inconvenience for users is that Tile's network is only other people with the Tile app installed.
What is a significant inconvenience for users is that Tile's network is only other people with the Tile app installed.
They are testing that feature for 3rd party use and told developers that in documents. They chose not to be on the network.
For me, it's all a moot point until I can get a slim credit card sized airtag that fits into my wallet (the thing I misplace the most)
That's between Apple and Xfinity... and you can be absolutely sure Xfinity would love to work with Apple.
That's between Apple and Xfinity... and you can be absolutely sure Xfinity would love to work with Apple.
Whining and crying is free!!!! Create your own Find My network and sell over 1 billion of your devices and then you can play the same game.
How to Opt out of Apple's "Find My" Network on iPhone, iPad, and Mac
While Apple's Bluetooth network is anonymous and encrypted, you can still turn it off if you want.
www.howtogeek.com
“To be fair” are not words you read often on here. Thank you for that information.
That's an example of a 3rd party app offering a unique feature that Apple's built-in app doesn't have. Good for that app maker. They've created a differentiator.
But overall... Marques' comment is true: Apple pretty much made the 3rd party flashlight app redundant.
I'd also say the same thing happened to QR code scanner apps. Remember those? You used to have to download an app just to scan a QR code.
But now you can scan QR codes with the built-in Apple camera app.
Open up their APIs.
Tile only can use the Find My network if they use Apple's app which makes it impossible to make the app any better than Apple's because it is Apple's app. Meaning Apple eliminates any possible software competitive advantage for third-party apps not to mention removing any incentive for Apple to improve the app (see the old joke about Microsoft making darkness the standard rather than fixing the light bulb).
So Tile has to choose to be hobbled on the hardware side or software side. Apple has trillions to spend on app development and airtag hardware - why not just make a better product rather than always trying to cut off the alternatives at the knees?
Tile’s not worried about Apple, they’re worried about Chipolo and any other massively produced tracker that could provide a lot of the benefits that Tile provides with not much effort. Tile SHOULD really be on top of this, ensuring they’re the number 1 Find My enabled tracker, but, as others have said, they’re not going to be making as much money without the subscription.