Never understood the appeal of gold in relation to Apple, as I see it as a vintage, ornamental luxury color rather than a modern, minimalistic color like the white or light grey typical of Apple. In the world of black and silver electronics, Apple always insisted on plain white (first iPods, white earbuds, white iPhone 4, white MacBook). Today the story is a different due to Apple no longer liking plastic for some reason, but their light grey aluminum still remains very Apple-like, along with the occasional "happy" colors like the iPhone 5C used to have (similar to what they started with the iPod Mini back in the day).
Gold, however, to me, is totally not like Apple. To me it's an "old people" color, it reminds me of and old man with a fancy mustache wearing a monocle with gold framed glasses and smoking a pipe, with a tiger-skin rug that still has the tiger's head attached to it, and trophies lined up in vitrines and paintings of various birds on the wall in fancy decorative frames. Sure, it has a style, and it suits many people who have that style. But Apple's style has never been anything like that. Their style is fairly clean and without a specific personality. So it's out of place, to me, to see Apple using a color that to me has nothing to do with Apple's style.
Gold obviously has a different meaning in different cultures, so the Chinese taste thing explains it a bit. But I see many people loving gold in the Western world and I have no idea where that came from.
Gold, however, to me, is totally not like Apple. To me it's an "old people" color, it reminds me of and old man with a fancy mustache wearing a monocle with gold framed glasses and smoking a pipe, with a tiger-skin rug that still has the tiger's head attached to it, and trophies lined up in vitrines and paintings of various birds on the wall in fancy decorative frames. Sure, it has a style, and it suits many people who have that style. But Apple's style has never been anything like that. Their style is fairly clean and without a specific personality. So it's out of place, to me, to see Apple using a color that to me has nothing to do with Apple's style.
Gold obviously has a different meaning in different cultures, so the Chinese taste thing explains it a bit. But I see many people loving gold in the Western world and I have no idea where that came from.