I've thought about the Note 5 because the stylus would be handy for me as an artist jotting down notes and ideas for projects. The UI looks nice especially for the keyboard to text with. I'm sure Skype (?) works well on it even though the use of FaceTime or SMS would be missed.
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Tim Cook Discusses His Job, Apple's Long-Term Future, AI, Virtual Reality, and More
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I've thought about the Note 5 because the stylus would be handy for me as an artist jotting down notes and ideas for projects. The UI looks nice especially for the keyboard to text with. I'm sure Skype (?) works well on it even though the use of FaceTime or SMS would be missed.
Nope she was recruited for exactly the right reason, her gender. That makes Apple more respectable to the press and talking heads even if it is sexism. Anyway they needed a women senior executive and you can't expect that when you select based on gender instead of qualifications that it is going to work well.
Apple was once a Computer Company...
In 2007 they changed the name to Apple Inc. Clearly focused on iOS, gadgets and hype. No longer their primary focus, now they're pushing the concept of iPad as a computer to replace Macs.
Apple's burning desire to abandon the Mac has never been more obvious.
I really like him as a person going by what he appears like.
I know I don't know him personally or really well at all, but I would never say I hate him.
I do want him to be removed from his role as CEO however, yes, very much indeed.
Glassed Silver:mac
5 Years of Tim Cook — The Condensed Summary Version:
+ Apple Watch bands
The problem with apple fans is that they want something better and revolutionary. But that in reality they can' t handle changes.
Give them a chance for the next 2 years. I think the iphone 7 will be the turning point. Sales will drop and they will have to come up with something really amazing after that. They missjudged the display technology big time though, and they are accountable for that.
Iphone 7 is just a stop gap till they can widely adapt oled in their iphone line up.
Macbook pro and imac. We'll see the updates in their line-up in a few months. MacPro is dead i guess. Perhaps they' ll launch an imac pro instead. Macmini? Perhaps also cancelled.
So we' ll have a:
Macbook
Macbook pro
Imac
Imac pro
Ipad
Ipad pro
Iphone
Iphone pro(?)
Apple watch
Apple watch pro(? Rumored version with gps and barometer)
Jury is still out on the iphone pro and apple watch pro is long shot.
But if they did this their line up would seem rather consistent, not confusing at all.
Apple is at best a lackluster middle-of-the-road consumer electronics giant. The days of being innovative are gone, instead we have an accountants vision.
Apple products, and in particular their software offerings (macOS, iOS) are becoming increasingly poorly designed, obtuse and irritating to deal with. There was a time when Apple stood as a benchmark for simplicity and an "It just works" ethos but for whatever reason this has been lost. You only have to use Apple Pages to experience how poorly designed Apple software has become. Increasingly you have to spend time trawling Google to find how-to articles to figure out how things work.
And then we have the actual hardware lineup. Same-old same-old range of products at inflated prices, but hey, available in gold! When was the last time Apple blew us away with something that made us sit up in our chair and go, now that is a game-changer?
Apple products, and in particular their software offerings (macOS, iOS) are becoming increasingly poorly designed, obtuse and irritating to deal with. There was a time when Apple stood as a benchmark for simplicity and an "It just works" ethos but for whatever reason this has been lost. You only have to use Apple Pages to experience how poorly designed Apple software has become. Increasingly you have to spend time trawling Google to find how-to articles to figure out how things work.
And then we have the actual hardware lineup. Same-old same-old range of products at inflated prices, but hey, available in gold! When was the last time Apple blew us away with something that made us sit up in our chair and go, now that is a game-changer?
Good analysis frank grimes
(btw don't let Homer get to you)This is where I majorly disagree with Tim Cook. I bought the first generation iPad Mini to try out the iPad and see what was so nice about it. I hated the onscreen keyboard so much I purchased a case that had a bluetooth keyboard on it. However this year instead of buying a iPad Pro to replace it I bought a 13" MacBook Pro for $100 more and use that as my "iPad" on the couch. It can even pull double duty as a work machine in the field.
I don't know if I am in the minority but given the choice and the price being nearly the same I'd take the Mac over the iOS device any day. iPads are simply too expensive and pricing themselves out of the market in my opinion.
Expect to see a lot more of these scripted PR interviews if the next iPhone is received poorly and continues to decline.
I do feel to a degree that Apple is behind the ball lately. Part of the problems are chip issues but just looking at the competition when it comes to phones one can see the tick tock mentality is going to have to end.
The next big iphone is not the one coming out this fall but the the one coming out next year with oled ok. So really there is nothing to be excited about, worse look at the rumored Samsung flagship phone specs for next year. 4k as a standard ( for google vr) while we are at 1080p. No 4k content on the itunes even though we were the first to the market with a 5k imac. You cant even watch 4k content on the imac via netflix or amazon prime which would seems like a common sense move. The ball was dropped on that.
The ipad pro with keyboard seems like a rip off of the surface yet lacks the simple understanding of not having a track pad? Instead we need to pay 100 for a pen? yes the pen is good but when you are trying to sell less is more yet need to carry more things just to come back to the original concept of a portable laptop like the commercials are showing something is fundamentally wrong.
This is not ment as a rant because i do love Apple but there are things that do need to change.
The next big iphone is not the one coming out this fall but the the one coming out next year with oled ok. So really there is nothing to be excited about, worse look at the rumored Samsung flagship phone specs for next year. 4k as a standard ( for google vr) while we are at 1080p. No 4k content on the itunes even though we were the first to the market with a 5k imac. You cant even watch 4k content on the imac via netflix or amazon prime which would seems like a common sense move. The ball was dropped on that.
The ipad pro with keyboard seems like a rip off of the surface yet lacks the simple understanding of not having a track pad? Instead we need to pay 100 for a pen? yes the pen is good but when you are trying to sell less is more yet need to carry more things just to come back to the original concept of a portable laptop like the commercials are showing something is fundamentally wrong.
This is not ment as a rant because i do love Apple but there are things that do need to change.
This got my attention because I'm hearing-impaired myself and think it's great she's found a way to use the Accessibility options. Although, my right ear has profound loss while the other is severe which gives me some residual hearing left with the hearing aid only. Also another reason why I prefer using the 3.5 jack for my wired HATIS headset that attaches to my hearing aid using t-coil mode blocking the background noise leaving only what I'm hearing on Spotify or whatnot in complete privacy. Even with Skype or FaceTime. I used to have a voice plan and had to use a hearing-aid compatible flip phone back in the day with Verizon and didn't have an issue.
But when I moved on to the iPhone 4 from the classic Blackberry ( have to admit the 7250 model was nice with a comfy keyboard ), it was a data only plan for deaf people with voice calls blocked. The ability to save my contacts via Cloud was a huge benefit whenever I upgraded to the next iPhone which was reassuring as I could text the person immediately to test it out.
To this day, I still use my unlimited data plan on my iPhone 6 Plus which is nearing the end for the 2 year contract in November, so I'm leery about the iPhone 7, seeking possible options other than that. So in that sense, it's good to have a social mission to help others communicate effectively with the iPhone as a hallmark customer service. I used to work for Starbucks way back in the early 2000s and we had that kind of mindset but things got derailed when the company expanded too fast. I understand what it means to raise the bar in customer service or making sure the customer gets what they need.
This exactly. Someone at Apple has erroneously decided that removing or hiding features makes products easier to use. All you have to do is look at the Apple developer website to understand that minimalism is the fashion of the day, not usability, capability, or power. Want to know why? Because users of toys don't need these features. Apple is just becoming a fashionable toy manufacturer. High school graduates don't need these features. Real computer users need these features, but that apparently is not Apple's future.
Which kind of conflicts with his vision of VR for the future. Its out there, makers have the hardware and have streamlined the process. We just bought some alienware setups at work. Turn on, complete install, patch and up and running. Legwork on hardware done, components selected, known good and there. Vendors of VR apps going we know of this alienware setup....lets make life easy for it (and other prepackaged setups) users.
Where as on the apple front most major vr groups are going....yeah, you know...we'd love the extra money but we can't just get this to work well enough we'd take some pride in the release. When companies choose pride over the dollar bill....its saying something. I have seen this industry whore themselves for the almighty dollar and sling some crap that should not have been released. When they say we can't go this low....that is pretty damn low really.
As well even if the VR did plug in, the hardware can't support what the VR would run. Going back to our alienwares....beautiful stuff really. And there is me, expert after years in the realm going I'd see none of this. What does every mac gamer do after install? Turn down the game settings. AA, off. See graphics setting at high....med or low changes. Med often times a hail mary pass that it works decent first time out. And sometimes Mary...she isn't hearing the prayer lol.
Inb4 mac not made for games. If this the company line and the zealots want to back this up here is the reality check. the requirements needed for vr...are an extension of gaming. Smooth scrolling of a high res immersive first person shooter was/is the basis for vr. Instead of watching the screen from the desk as the assault rifle sways back and forth VR changed that. You are in the monitor as it were..and the detail levels shot up up up.
I think that's pretty much what's going on as if they're getting out of touch. I think it's the pressure to catch up that might be the breaking point for them to either step down or retire from the company to go do other things to let new blood in to change things up. But if they wait for the next four years, it could prove to be very difficult for them to recover to turn things around.
Don't know if you're right, but it's a very interesting theory I must admit.
Glassed Silver:mac
That design language of minimalism can be attributed to Jony Ive's work and how it is spread across in all the devices. They need to change things up a bit and get real.
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I've tried the Oculus a few years back and it was incredible. And I think the reason Sony and MS has updated their gaming consoles is due to the advent of VR technology. High end PCs and laptops have the capacity to render VR seamlessly right now and if Apple wants to get in that, they will have no choice but to amp the specs big time on their Mac line up in order for VR to work properly. Not even the iPhone can do that. Maybe on a low-res cheap version of VR, but definitely not on the high end spectrum of immersion quality.
I have a PS3 myself and am still amazed how Skyrim looks, wondering how it would translate to VR experiences. It would be stunning. And it would take years for Apple to catch up on this. Hell, Microsoft is ahead on that department. Even HTC. Even Oculus. And so on.
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Here's the interesting thing. It's likely they had to meet a quota for having a woman on board. It wouldn't surprise me. But here's where it could bit Tim in the a$$. Let's say there comes a time when a decision has to be made that either she or Tim has to go based on what happened and the performances not meeting standards.
So, we have a woman on one side and a man on the other who has a certain ' lifestyle '. It could get ugly where they decide to fire a woman or a man who happens to be gay, unless one steps down in order to prevent this awkward scenario from happening and save face.
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I really like Angela and working with her reminds me a great deal of Jobs as she has great idea's. While CEO of Burberry from '06-'14, she turned a near bankrupt company into a successful brand. She has great idea's but lacks the knowledge to bring them to life. With the help of contracted technology companies, Ahrendts introduced brilliant ideas such as mirrors that show a client wearing the clothing by holding it up in front. She also overhauled and streamlined back of house communications and made it a point to work with everyone she could on a personal, face to face basis, retail and corporate. In essence, she has some great idea's very much like Jobs but with diplomacy
I forgot to add something about Angela. I think she's a classy lady with a strong professional background. She deserves credit for what she's done with Burberry. When Apple hired her, I think what happened was NOT her fault but rather she was overwhelmed with the new culture within the halls of the company. I'm not sure how much help she had in orientating herself with the new job because it's a big responsibility and it doesn't take overnight for her vision to happen right away. It's possible there may have been some obstacles that slowed her progress down where she had to figure things out and Jony stepped in to help her out with the design of the stores. So we have this guy as Chief Creative Officer going around designing everything from the new HQ, iPhone, stores and the like. I'm wondering if this is actually way too much power for Jony to exert his influence when he should be focused in the Industrial Design department which is his greatest strength, and let Angela have someone who's a design assistant work with her instead of him. There's something about his presence that's probably interfering with the flow of how Apple is going about and Cook let it happen.
Tim Cook, the greatest innovator of watch bands in the history of the world.
Had a chance to give Eve Valkyrie a go. Was blown away...and I have had a love/hate thing with CCP (its maker) over the years (off and on eve player lol). so not fanboy ism everything they make is great. I can and have critiqued (harshly at times) as often as I have praised them lol.
then I hit mac reality....resubbed to eve last week. Saw the game run on high for giggles and grins. And quickly ran to my settings to have the game playable. Beautiful while it lasted, needed to not have seizure inducing stutter and jittery frame rates.
"Best product lineup in 20 years!!"
Click on Macrumors buyers guide for cool up to date Apple product details!!!
Thanks Tim Cook!!
Click on Macrumors buyers guide for cool up to date Apple product details!!!
Thanks Tim Cook!!
Before the iPhone, retail and Genius bar associates were required to have at least an Associates Degree and a background in technology/systems. Two weeks training in Cupertino was standard for Geniuses who earned $65k+/year.
This is not true at all. You got bad information here.
This is not true at all. You got bad information here.
I was very tempted with Eve Valkyrie but think Elite: Dangerous is compelling.
The irony is none of the crap Apple sells us is "essential" or "necessary". I remember I used to have a very fulfilling life before owning my iPhone. Don't get me wrong, I love my iPhone and am not anti-technology, but let's not go overboard is proclaim these devices as "essential".
Has life changed for the worse or the better with the introduction of the iPhone? I'm not sure. Texting while driving never used to exist, but I can still check a website 10 times within an hour, so I don't know.
And this bit about Apple "producing things before people even know they need them" is further indictment of this nonsense. Obviously we don't "need" them if we are doing just fine today, right?
I'm curious as well. I have to use an iPhone for work (for obvious reasons) but I'm interested in replacing my personal 6s with something "different". I know reinvesting in apps will be an issue. My other concern is how my media will "sync" with the device as iTunes is iOS only. So I'll lose iCloud syncing and seamless integration with my Mac Pro's, etc. Ugh, just sucks it has come to this.
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Oh, definitely. The bright side is her diplomacy isn't a fault but rather a strength. She knows when to catch more flies with honey and when to be aggressive without being abrasive. Believe me, she's very good.