Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR

[cateye]

You quite sure about that? Last time I looked, I was a people, and though I have an iPhone (a fully functional 4s would you believe), it provides nothing of value in my daily life. I use it most as a cooking timer, and to remind me to put the bins out. Occasional text to my wife when I'm out. But if I didn't have one, nothing would change. And I seem to be doing alright, thanks for asking.
That ship might've sailed, but I wasn't on it! And yet the Sun still comes up in the morning!

Why aren't you doing more to support Apple? Why do you hate Apple so much? You should be grateful you can buy more Apple things every year.

 

[jz0309]

Stirring up the hype, nothing wrong with that.
But Tim Cook, I even remember a life without personal computers, I traveled the world without GPS/smartphone - and it was wonderful…
I am looking forward to what Apple will offer, but I seriously doubt it will be compelling for me but I am open to be convinced otherwise…

 

[Porco]

“I need your clothes, your boots and your motorcycle” And $3000.

 

[quatermass]

Until it reaches the tech level of Dennoh Coil*, it ain't gonna be main stream. It ain't gonna be mainstream in my lifetime. If I want to see stuff that ain't there, I'd hit that bottle of homemade hooch again. 120 proof is the good stuff.🥴🥴 Last time I saw pink elephants in tutu's.

*In the series, AR glasses--which looks like standard spectacles--replaces phones, laptops and PDA.

There's also some very peculiar mushrooms which do something similar, but without the hangover!

 

[Wildkraut]

I have an account at a bank that no one in my life knows about that add a little amount of money to occasionally just have the money available when this product become available. It's my little secret!!

My condolences!

 

[Rogue AI]

There's been AR capabilities on the iPhone for the last few generations now and I've never used it.

 

[Spaceboi Scaphandre]

You know Tim, I was easily sold on the Apple Watch, still like it to this day. But AR/VR? You’re going to have really come up with something unique to get me to buy it. And even then, if it’s over $1k, no buy at all.

Okay so with AR there's lots that can be done with that. With AR you can

• Receive live information feed from your glasses
• Phone calls from your AR glasses via bone conduction
• Live GPS updates while traveling
• In an office AR can be used to display multiple monitors and windows without the need of an actual display (this will be the big one)
• In training AR can display objects that are designed to teach and demonstrate, which is why enterprise uses AR like Microsoft's HoloLens
• AR could be used to live translate text that you look at. No more having to pull your phone out to do that, you can just look at it and the text is displayed right in front of you
• AR Glasses could be used as a live teleprompter so you're always looking at the audience instead of having to constantly look at a teleprompter
• AR Glasses can display huds for live activities, like say playing basketball your AR Glasses can keep a live track of the game's score.

I can go on.

 

[cateye]

Some wildly awful takes here.

We as a race are constantly technologically growing, it's in our nature. The speeding up of that growth is thanks to capitalism. It shouldn't be growing THIS fast but it is due to the artificially forcing of it. I'm excited & it'll inevitably be a new form factor soon, phones aren't being bought like that anymore.

Consumer cultures confuse advancing technology with advancing identities.

There's nothing wrong with AR. It's a cool technology. But it's predictable to watch people take an ill-defined idea and project their desire onto it as a destination.

 

[quatermass]

Why aren't you doing more to support Apple? Why do you hate Apple so much? You should be grateful you can buy more Apple things every year.

Oh, but I do! Just not phones! I'm a good consumer, honest - doing my bit!

 

[Spaceboi Scaphandre]

Sure they can. You may choose not to, and there's nothing wrong with that. Certain practical realities would be more difficult without a smartphone. But don't confuse consumer whozits with needs. You don't need Nikes, you need shoes. You don't need an iPhone, you need to be able to communicate. Apple sells a lifestyle. You don't need a lifestyle. You can like the lifestyle, you can enjoy their lifestyle (I do!), but you don't need their lifestyle.

No I mean, most things require a smartphone nowadays for mobile authentication

 

[russell_314]

Highly doubt it…I’m wishing we could go back to not being connected 24/7 and go back to dumb phones.

You can. There’s no law saying you have to have a smart phone.

The problem is people say this because they romanticize the good ole days. You know like the days where you broke down and froze to death trying to find help. Or the days before a watch saved lives. There’s disadvantages and bad with everything to include tech. It’s just how it’s used

 

[Wildkraut]

Stirring up the hype, nothing wrong with that.
But Tim Cook, I even remember a life without personal computers, I traveled the world without GPS/smartphone - and it was wonderful…
I am looking forward to what Apple will offer, but I seriously doubt it will be compelling for me but I am open to be convinced otherwise…

I'm always happy when i can put this lifetime stealing computer crap by side.

 

[bmunge]

IIT: people whining about how they’ll never use AR despite not knowing anything about how Apple’s product will function.

 

[ProfessionalFan]

Not at $3k I won't.

He is referring to when it is mainstream which would imply when it costs a lot less.

 

[russell_314]

Of course! Mr. Tim Cook seems very confident. But the $3000.00 price is way too steep. This AR/VR might be the last product we will see before Tim Cook retires.

It’s new tech so it’s expensive. I’m not sure if you were around when cell phones first came out but poor people didn’t have them. They were super expensive to buy and use. Now look how far we’ve came. AR will be the same

 

[yaxomoxay]

You can. There’s no law saying you have to have a smart phone.

The problem is people say this because they romanticize the good ole days. You know like the days where you broke down and froze to death trying to find help. Or the days before a watch saved lives. There’s disadvantages and bad with everything to include tech. It’s just how it’s used

I agree that the pre-smartphones era is a bit romanticized, but you would admit that some current behaviors are quite odd. I for one am always saddened when I go out to dinner with my wife and see entire families on a device for the entire duration of the meal (and how many young kids are just placed in front of devices at the table, sometimes with headphones).

 

[sw1tcher]

The use-case I'm imagining for this has me seriously pumped - though I have zero reason to believe this will be a reality.

I'm thinking this will be a content consumption device, but also a work device.

Imagine sitting at a desk that has a mouse and keyboard, but no monitor. You put on your Apple headset, and an augmented version of MacOS is displayed infront of your eyes. The 'monitor(s)' you would use are projected by the device, while you still see the room you're in, and the desk you're sitting at.

This would allow you to have as many screens as you like, at whatever sizes you like, while arranging and manipulating them as you see fit (with a mouse, as we do now, or maybe with your hands). Alternatively, there may not be any 'screens' at all, but you simply move windows/apps around, or snap them to fixed locations; there are many possibilities.

Great until your boss comes in and wants to see the progress or get an update on the work you've been doing but you can't show him/her/it because you have no monitor(s) 🤣

 

[cateye]

No I mean, most things require a smartphone nowadays for mobile authentication

Requires the ability to receive a text message for SMS-based 2-factor. Doesn't require a smartphone. That there are more advanced schemas doesn't change the fact that a smartphone is not a requirement.

 

[A.wang28]

I’ll believe it when I see it, TC.

 

[robbietop]

I don't see any use I would have for AR. And VR gives me motion sickness, so Tim may be wrong on this one. Google Glass proves that the MO of any device will be nothing more than an expanded Apple Watch with the ability to modify what you're looking at.

However, looking forward at what I would need in my life, I just don't see any use. I don't want to game without a controller or TV, it would be a massive distraction when driving or trying to focus on work (which is 10 hours a day, 6 days a week), plus in my free time I either game or am reading copious amounts of books or documents for either work or leisure and AR would be useless in that respect.

Maybe other people have differing needs, but I have yet to be shown any use case that isn't some sort of game or home interior design need, both of which I am not interested in. I understand that it could show me my calendar, incoming texts, etc, but that's why I spent $800 on an Apple Watch and I definitely don't want to be bombarded every time a text comes in, and I can check my calendar rather quickly on my phone.

AR seems to me to be merely nothing more than just another screen to sell you for people who may be inconvenienced by having to lift their phone, oh My GOD SO DIFFICULT SELL ME ANOTHER $1500 SCREEN!

We gonna do the iBuckle for your pants next? iShoe so you can double track your steps? Wear two Apple Watches! One on each wrist so you can get texts on one and Zoom calls on the other!

What is the great thing about AR that explains to me why they keep talking about it and yet the only use case I have seen is for IKEA to sell you a cabinet, or yet another screen to bombard you with angry news about the President's latest fart.

 

[HackMacDaddy]

I wish someone would innovate on battery tech. Imagine having a month of standby time like the old Nokias or 3000km reach in your Tesla…

 

[Vulkan]

Highly doubt it…I wish we could go back to not being connected 24/7 and go back to dumb phones.

You could buy a virgin mobile flip phone and live the life pre-Internet, what is stopping you?

No thanks. While I do find AR interesting, the older I get the less excited I am about adding more technology to my life. If I was a kid I'd be all over this, as an adult, no thank you.

I don't know how old are you, but I am 52, and this is the kind of stuff I have been waiting all my life to see happen. AR, self-driving vehicle robots that deliver food to your house. That's the stuff you would see in Popular Mechanics back in the 70s and 80s we are living the stuff of dreams, what is there not to like?

Absolutely frightening photo. Time for some young blood to take over. Maybe Josh D'amaro from Disney.

Shaming senior citizens because they are old and have wrinkles? If you don't like to see that then I don't know, close your eyes maybe?

So people will be walking around reading information from AR glasses instead of looking down at a phone screen that will be the revolution.

I imagine when that kind of wearable technology is available in the consumer market that one of the things you will be able to do for sure answers your phone with it, or tell Siri to dial your buddy Tim Cook.

They ran out of ideas on how to milk more $$$ in the real world, so they create AR where silly people spend $$$ for virtual stuff to satisfy their ego. Time to protect our kids from this insanity.

Sorry to tell you the world is progressing, and it will leave you and your kids behind if you don't accept that progress. The less your kids are in-tune with the technology, they will have more trouble with it learning it later. It's not about what other people do that should matter, but what you can learn from. I teach my kids to spend their money wisely, they know what to buy and what not to buy. I believe AR will be huge in education.

Imagine sitting in biology class, and the teacher is talking about Mitosis and Osmosis; you and I learned about that looking at a flat picture in some musky old book. AR can provide kids with a more involved scenario where they can see
what happens in Mitosis and Osmosis up close. I think it's going to be a game changer.

Timmy sure is banking it all on a, in my eyes, gimmicky technology and claiming it will revolutionize how we live our lives like the iPhone.

Sorry, but I couldn't care less about AR, nor do I see it being life-changing as Tim claims.

Seriously, the things that can be done with AR are out of this world. Take a look at this video, there is explained how something like AR will be life-changing:

I still lead my life without any Apple products and it is unlikely that that will change any time soon. Augmented reality will be misused by the big companies to inject ads into real life. Who would want that?

Yet here you are in a mac forum, made mostly for people who use Apple products in their daily. life... whatever, you are too easy...

 

[JosephAW]

That's what the naysayer said about the original iPhone and laughed at it.
10 years from now nobody will be using a smart phone anymore.

 

[cateye]

Great until your boss comes in and wants to see the progress or get an update on the work you've been doing but you can't show him/her/it because you have no monitor(s) 🤣

Now do you understand why Tim needs everyone do their part and make sure everyone buys Apple AR glasses?

You don't need an iPad that's multi-user, you need to make sure everyone in your family has an iPad! Buy Buy Buy.

 

[russell_314]

I agree that the pre-smartphones era is a bit romanticized, but you would admit that some current behaviors are quite odd. I for once am always saddened when I go out to dinner with my wife and see entire families on a device for the entire duration of the meal (and how many young kids are just placed in front of devices at the table, sometimes with headphones).

I’m with you on that. That’s a cultural problem, not a technology problem. It’s not difficult to say “put the phone away”. Society has changed but I don’t think it’s fair to blame tech on that. Even if we had cheap cell phones when I was growing up I wouldn’t have been on one at the dinner table.