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Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR
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Tim Cook the broken record:
2015: I'm excited about AR
2016: I'm excited about AR
2017: I'm excited about AR
2018: I'm excited about AR
2019: I'm excited about AR
2020: I'm excited about AR
2021: I'm excited about AR
2022: I'm excited about AR <--- You are here !
2023: END OF THE WORLD caused by nukes making Apple and AR irrelevant.
2015: I'm excited about AR
2016: I'm excited about AR
2017: I'm excited about AR
2018: I'm excited about AR
2019: I'm excited about AR
2020: I'm excited about AR
2021: I'm excited about AR
2022: I'm excited about AR <--- You are here !
2023: END OF THE WORLD caused by nukes making Apple and AR irrelevant.
I know that's what Apple is banking on, but that's just not the case.
Apple's most successful projects filled a gap and solved a pain point in everyday life. Have a bunch of MP3s but no good way to listen to them? --> iPod Need a phone, palm pilot and calendar in your pocket? --> iPhone Tired of consuming printed media in an awkward, antiquated manner? --> iPad etc.
As a byproduct, we've come up against the limit of human isolation, loss of interaction and screen addiction.
What pain points will AR solve? Which gap will it fill, without isolating us further from each other? Yes, AR is cool and fun to try. But to integrate it into our daily lives, that's a stretch.
Apple's most successful projects filled a gap and solved a pain point in everyday life. Have a bunch of MP3s but no good way to listen to them? --> iPod Need a phone, palm pilot and calendar in your pocket? --> iPhone Tired of consuming printed media in an awkward, antiquated manner? --> iPad etc.
As a byproduct, we've come up against the limit of human isolation, loss of interaction and screen addiction.
What pain points will AR solve? Which gap will it fill, without isolating us further from each other? Yes, AR is cool and fun to try. But to integrate it into our daily lives, that's a stretch.
Not interested at all, I never use AR now and I wont in the future either
Just like the internet, the beginning was very slow as many people failed to adopt to it. So will be the case with AR/VR
look at the iPhone it took several years to really catch on and several more years to bring it to what it is today and AR/VR faces a similar path. In other words don’t expect that AR/VR will be a dominant everyday feature over night in everybody’s life it will take years
look at the iPhone it took several years to really catch on and several more years to bring it to what it is today and AR/VR faces a similar path. In other words don’t expect that AR/VR will be a dominant everyday feature over night in everybody’s life it will take years
Out of curiosity...why are you here? lol.
You guys aren't looking at this right. This isn't going to just be about goofing off. This is going to do what Apple does best like they always have...it will be full of revolutionary QOL operations.
Imagine running to a hospital after receiving word that a loved one was in a bad accident. Your watch is linked to their family plan and notifies you of both the hospital and room number. You go in and don't have time to wait for someone to help tell you where they are. the info has been routed to your AR display and augmented arrows outlining the directions to the right elevator, floor, and room in realtime guide you straight to them immediately upon arrival, from car to bedside.
Imagine never having to worry about missing pages or worn out books in school, because you always have an updated and fresh copy of the book the second you sit down on your desk, it floats up in front of your face with a swipe up gesture. you've programmed raising two fingers to flip the page, pinching thumb and index to zoom in on chapter, and even sentence. audio notes of the class are being recorded for you on board as the class goes on.
Medical, Educational, and entertainment fields across the board will all be revolutionized in many different ways...possibilities are endless. And there's a reason Apple hasn't released anything yet. As usual, they're never the FIRST to do something...they're just always usually the first to do it RIGHT.
Can't wait.
Imagine running to a hospital after receiving word that a loved one was in a bad accident. Your watch is linked to their family plan and notifies you of both the hospital and room number. You go in and don't have time to wait for someone to help tell you where they are. the info has been routed to your AR display and augmented arrows outlining the directions to the right elevator, floor, and room in realtime guide you straight to them immediately upon arrival, from car to bedside.
Imagine never having to worry about missing pages or worn out books in school, because you always have an updated and fresh copy of the book the second you sit down on your desk, it floats up in front of your face with a swipe up gesture. you've programmed raising two fingers to flip the page, pinching thumb and index to zoom in on chapter, and even sentence. audio notes of the class are being recorded for you on board as the class goes on.
Medical, Educational, and entertainment fields across the board will all be revolutionized in many different ways...possibilities are endless. And there's a reason Apple hasn't released anything yet. As usual, they're never the FIRST to do something...they're just always usually the first to do it RIGHT.
Can't wait.
Have you... used Apple Maps? While I like your vision for what AR could provide, Apple AR glasses are just as likely to route you an excellent, but irrelevant, sushi place.
The promise of technology is always pristine and full of effusive promise and marketing sheen. The execution is where the fallibility of the people who build it comes into play. The more we choose to rely on technology, the more that fallibility will be our undoing.
I'm at work and one of the unlucky ones forced to come into an office when the job I accepted was to be remote. So yeah... im killing time here.
That's because they're not your kids or you're not using the Voice™. When I tell my kids to put away the iPad they don't listen.😒 But when my wife tells them, it's turned off and put down right away. Someday I'll ask her to teach me Bene Gesserit voice trick.😁
no thank you tim apple. i prefer my reality to be real
Is it strange to anyone else that a site and forums so dedicated to Apple products and services is often flooded with such bashing and negativity?
It would be like going to a Toyota dealership, looking for information on vehicles you have an interest in, and a busload of people jump off at the time you are there asking questions, shopping around, test driving, and just discussing all, and this busload of people from where(?) jump off and start bashing everything. "I would NEVER buy a Camry, those suck!!!!" "Toyota's are so unreliable" "Toyota's leaders don't know what consumers want" "OMG, you like the new Prius, that's stupid"
What's going on? Why did this busload of anti-Toyota people rush to the Toyota lots?
Anyhow, I personally like Apple's innovations, not fanatically, but for the most part, I don't even think about them once they become a part of our lives. That is the greatest, and what Apple does best. They get to the simple, that focus on the user, not the gimmicky and the gadgety. I use tools for the things they do, how they make life easier. Apple does that very well. I have no reason to think they'll fail in delivering the same quality to next gen VR/MR/AR technology, and there really is no other company on the horizon that I see who can come close to pushing the edge of this technology. So, most of this negativity is just... odd, and curious where it stems from, what is driving it, why are people that DO NOT like Apple products so eagerly expending energy and time to drill that information into these forums.
It would be like going to a Toyota dealership, looking for information on vehicles you have an interest in, and a busload of people jump off at the time you are there asking questions, shopping around, test driving, and just discussing all, and this busload of people from where(?) jump off and start bashing everything. "I would NEVER buy a Camry, those suck!!!!" "Toyota's are so unreliable" "Toyota's leaders don't know what consumers want" "OMG, you like the new Prius, that's stupid"
What's going on? Why did this busload of anti-Toyota people rush to the Toyota lots?
Anyhow, I personally like Apple's innovations, not fanatically, but for the most part, I don't even think about them once they become a part of our lives. That is the greatest, and what Apple does best. They get to the simple, that focus on the user, not the gimmicky and the gadgety. I use tools for the things they do, how they make life easier. Apple does that very well. I have no reason to think they'll fail in delivering the same quality to next gen VR/MR/AR technology, and there really is no other company on the horizon that I see who can come close to pushing the edge of this technology. So, most of this negativity is just... odd, and curious where it stems from, what is driving it, why are people that DO NOT like Apple products so eagerly expending energy and time to drill that information into these forums.
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No, not strange -- just a reaction to what they've been doing of late
A place being dedicated to a certain company and it's products in no way should necessarily be "all positive"
Folks paying attention at all, in positive and negative directions, is what's key.
Apathy is a place one never wants to be.
Completely agree. And, yes, I'm being a hypocrite right now as I type to his message. But, many things about people suck because of them be married to their devices all the time.
I guess I haven't been paying attention. I really don't even pay attention to my current devices. I have been paying attention to progress in VR/AR/MR and the strategic engineering progress on components around that all. What is Apple up to that I should not like?
Past threads just like this one
iPhone: why do I need an iPod in a phone? My cell phone is just fine for what I do
Apple Watch: it’s gonna be ugly. I can tell time with my phone and I don’t want an extra device
iPad: just a big iPhone. So stupid
AirPods: wired earbuds sound better and I don’t want another thing to charge
Even CarPlay: I can put my phone in a dock. I don’t need it to connect to my car
How many more times we gonna do this same recycled narrow minded crap? “I don’t see a use for it now so it’s useless” is the same stupid logic people on these boards have had for decades. How many of you that said the Apple Watch was a stupid idea or talked about how ugly it was when it came out are wearing one right now? Jesus it’s like rinse and repeat with some of you people
Is everything seriously sitting here thinking “ok I was wrong about everything else. But I’m totally right this time! Having graphics overlaid onto the real world will never have applications in my life”. The older I get and the more times I see these cycles of refusal and then acceptance is just nauseating
iPhone: why do I need an iPod in a phone? My cell phone is just fine for what I do
Apple Watch: it’s gonna be ugly. I can tell time with my phone and I don’t want an extra device
iPad: just a big iPhone. So stupid
AirPods: wired earbuds sound better and I don’t want another thing to charge
Even CarPlay: I can put my phone in a dock. I don’t need it to connect to my car
How many more times we gonna do this same recycled narrow minded crap? “I don’t see a use for it now so it’s useless” is the same stupid logic people on these boards have had for decades. How many of you that said the Apple Watch was a stupid idea or talked about how ugly it was when it came out are wearing one right now? Jesus it’s like rinse and repeat with some of you people
Is everything seriously sitting here thinking “ok I was wrong about everything else. But I’m totally right this time! Having graphics overlaid onto the real world will never have applications in my life”. The older I get and the more times I see these cycles of refusal and then acceptance is just nauseating
Hooray, another source of E-waste coming from the "green" Apple.
People are just reacting to the endless AR/VR/MR stories, hype, leaks, etc...
...with nothing to show for it still from Apple
I understand the skepticism
I really don't even know why we talk about Apple + AR/VR/MR until they actually release something in the space
For me this is in the "Apple Car" category for now
The future is going to involve lots of e-waste. And it’s going to be amazing. Buckle up.
Of course we did! That's why we are better than the younger generations.
Tree filled with young blood dripping down the branches after he had ripped the heads off of... wait, what were we talking about?Yikes. I'm more worried about your fixation on ageism.
Yes, I see that he's looking older, too. But he's just the wise old owl at the top of a tree filled with young blood.
That bus load of people were dropped off a long time ago. I think it sparks discussion so it’s not all bad.
The best people grew up without electricity and running water 😂Of course we did! That's why we are better than the younger generations.