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Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR

Apple won’t make this what you think AR currently is in your mind and what you’ve seen so far. Apple will likely make the AR experience very practical and useful to many people way beyond what we already have seen.

From virtual desktop experiences, working from home business uses, business to business uses, classroom experiences, personal theatrical experiences, gaming and lots more through an AR based three dimensional operating system. We all know Apple makes excellent operating systems that work so well with the hardware.

The entire Reality OS and Reality Pro device appears to be a higher end computer (based on its proposed name) and if it’s as useful as I believe it will be the $3000 price might be worth the curve when it comes to choosing a computer - this very well might switch people from a conventional computer environment to a virtual computer environment.
 
zubikov said:
I know that's what Apple is banking on, but that's just not the case.

Apple's most successful projects filled a gap and solved a pain point in everyday life. Have a bunch of MP3s but no good way to listen to them? --> iPod Need a phone, palm pilot and calendar in your pocket? --> iPhone Tired of consuming printed media in an awkward, antiquated manner? --> iPad etc.

As a byproduct, we've come up against the limit of human isolation, loss of interaction and screen addiction.

What pain points will AR solve? Which gap will it fill, without isolating us further from each other? Yes, AR is cool and fun to try. But to integrate it into our daily lives, that's a stretch.
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Driving down the road and seeing directions without having to look down at the screen. Seeing real time changes to your house as you change the arrangement of new furniture or try out options for your kitchen remodel. Seeing a very realistic model of the human brain with all the parts labeled as you study for your anatomy test while having lunch...
 
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russell_314 said:
That bus load of people were dropped off a long time ago. I think it sparks discussion so it’s not all bad.
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Agreed. Discussion is cool. I come here mostly looking for new information about how Apple is progressing with whatever tech. Lately, my primary interest is VR*, but as often, most of the information and discussion seems to degrade to just a bunch of bashing... I'm getting very little actual information or new rumors of progress in this area.
 
Ghost31 said:
Past threads just like this one

iPhone: why do I need an iPod in a phone? My cell phone is just fine for what I do

Apple Watch: it’s gonna be ugly. I can tell time with my phone and I don’t want an extra device

iPad: just a big iPhone. So stupid

AirPods: wired earbuds sound better and I don’t want another thing to charge

Even CarPlay: I can put my phone in a dock. I don’t need it to connect to my car

How many more times we gonna do this same recycled narrow minded crap? “I don’t see a use for it now so it’s useless” is the same stupid logic people on these boards have had for decades. How many of you that said the Apple Watch was a stupid idea or talked about how ugly it was when it came out are wearing one right now? Jesus it’s like rinse and repeat with some of you people

Is everything seriously sitting here thinking “ok I was wrong about everything else. But I’m totally right this time! Having graphics overlaid onto the real world will never have applications in my life”. The older I get and the more times I see these cycles of refusal and then acceptance is just nauseating
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That’s why Tim Cook is the CEO and people here aren’t. You don’t get to his level without vision and understanding of what’s going on. Every time new technology comes out. You always have people saying this. You just have to smile and keep going.

I ride electric bicycles. Ask anyone who rides a traditional bicycle what they think of electric bicycles..😂 It’s the same thing with everything
 
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michaelprescott said:
Agreed. Discussion is cool. I come here mostly looking for new information about how Apple is progressing with whatever tech. Lately, my primary interest is VR*, but as often, most of the information and discussion seems to degrade to just a bunch of bashing... I'm getting very little actual information or new rumors of progress in this area.
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Just avoid the confrontational posts. I’ve been in the forms for a while and you’ll learn the point where you say just keep scrolling. There are different levels of discussion and find what suits you. You don’t have to engage everyone’s comment.
 
Ghost31 said:
Past threads just like this one

iPhone: why do I need an iPod in a phone? My cell phone is just fine for what I do

Apple Watch: it’s gonna be ugly. I can tell time with my phone and I don’t want an extra device

iPad: just a big iPhone. So stupid

AirPods: wired earbuds sound better and I don’t want another thing to charge

Even CarPlay: I can put my phone in a dock. I don’t need it to connect to my car

How many more times we gonna do this same recycled narrow minded crap? “I don’t see a use for it now so it’s useless” is the same stupid logic people on these boards have had for decades. How many of you that said the Apple Watch was a stupid idea or talked about how ugly it was when it came out are wearing one right now? Jesus it’s like rinse and repeat with some of you people

Is everything seriously sitting here thinking “ok I was wrong about everything else. But I’m totally right this time! Having graphics overlaid onto the real world will never have applications in my life”. The older I get and the more times I see these cycles of refusal and then acceptance is just nauseating
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Meh. I basically still think the iPad is just a big iPhone. I used one for a couple years; what it did best was eBooks. For my use cases, I couldn't make it one of my daily drivers and I eventually gave it to someone else.

And when the iPhone first came out I thought it was the coolest thing ever. I remember a kid brought one to school and we all gathered around him to look at it.

VR is not new; it’s been around for a while and it's never been mainstream. Previous AR glasses attempts failed. The HomePod didn’t end up revolutionizing smart speakers. A lot of people said it was too expensive and didn't do enough and lo and behold, it was discontinued. Not every new Apple product is a game-changer.

So go be nauseated I guess.
 
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ThisBougieLife said:
Meh. I basically still think the iPad is just a big iPhone. I used one for a couple years; what it did best was eBooks. For my use cases, I couldn't make it one of my daily drivers and I eventually gave it to someone else.

And when the iPhone first came out I thought it was the coolest thing ever. I remember a kid brought one to school and we all gathered around him to look at it.

VR is not new; it’s been around for a while and it's never been mainstream. Previous AR glasses attempts failed. The HomePod didn’t end up revolutionizing smart speakers. A lot of people said it was too expensive and didn't do enough and lo and behold, it was discontinued.

So go be nauseated I guess.
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Doesn't really matter how you thought about the iPad. It was still a massive success.

VR might not technically be new, but it is an early technology that is far less mature than the original iPhone was when it launched, so it has many improvements left to go.

AR never failed because no consumer AR glasses had previously released. We're seeing very limited releases in the last year, but true global releases won't happen until 2025 and onwards.

As for nausea, obviously that will be fixed as time goes on.
 
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I met Tim Cook yesterday at the Oktoberfest in Munich. He was pretty cool. I told him that I can't afford the prices of Apple hardware anymore, so he should buy me a beer. He did. 🍺🍺
 
DarthBuzzard said:
Doesn't really matter how you thought about the iPad. It was still a massive success.

VR might not technically be new, but it is an early technology that is far less mature than the original iPhone was when it launched, so it has many improvements left to go.

AR never failed because no consumer AR glasses had previously released. We're seeing very limited releases in the last year, but true global releases won't happen until 2025 and onwards.

As for nausea, obviously that will be fixed as time goes on.
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Right, it was a success, but I brought it up because I guessed that it wouldn't be a game-changer for me and that ended up being true when I finally tried it. I'm not saying AR goggles won't sell or won't be useful for anyone (yes some people are saying that, but I'm not, though I'm skeptical of the sales given the rumored $3K price point of "Reality Pro"). I'm guessing they won't be for me. I could be wrong. The point is that skepticism about a product and thinking it won't be for you doesn't always inevitably lead to "acceptance" and "how could I live without it".

I'm just not really buying the "this is just like the iPhone!" argument. The iPhone was relatively affordable when it came out and I don't think many people pooh-poohed it other than Blackberry users. 😅 People also already had phones when the iPhone came out. People had music players when the iPod came out. People don't already have AR/VR (on the whole).
 
I’m thinking that AR will come with its own, as-yet-unknown set of applications. Just as we can’t see what product Apple has made of the headset, similarly we can’t see what you could make with it.
 
AR will be one of those things that are only addictive and useful if they work perfectly 99.999999% of the time
 
There are some of us that still live outside the make believe world of San Fran, LA, Chicago, NY,, etc. If I lived in any of these hellholes I would want AR also, in fact it would probably be the only way to get through the day. But, I live in a decent place so I prefer to go outside and live a real life with real experiences and talk to real people. Just call me old fashioned.
 
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Spaceboi Scaphandre said:
Okay so with AR there's lots that can be done with that. With AR you can
  • Receive live information feed from your glasses
  • Phone calls from your AR glasses via bone conduction
  • Live GPS updates while traveling
  • In an office AR can be used to display multiple monitors and windows without the need of an actual display (this will be the big one)
  • In training AR can display objects that are designed to teach and demonstrate, which is why enterprise uses AR like Microsoft's HoloLens
  • AR could be used to live translate text that you look at. No more having to pull your phone out to do that, you can just look at it and the text is displayed right in front of you
  • AR Glasses could be used as a live teleprompter so you're always looking at the audience instead of having to constantly look at a teleprompter
  • AR Glasses can display huds for live activities, like say playing basketball your AR Glasses can keep a live track of the game's score.
I can go on.
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I have a friend who linked this to surgery ultrasound so they are getting real time visual representation of what they see with their eyes and virtual in field representations of the US. So many cool applications.
 
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Note to MacRumors… if you want more people to click an article, do not include a picture of Tim Cook. The interest quotient dips precipitously as soon as his face is associated with anything. From a marketing standpoint, it’s a face only a mother could love.

If you’re selling Keystone Light beer, he’s your man. Tech devices, not so much.
 
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ThisBougieLife said:
Right, it was a success, but I brought it up because I guessed that it wouldn't be a game-changer for me and that ended up being true when I finally tried it. I'm not saying AR goggles won't sell or won't be useful for anyone (yes some people are saying that, but I'm not, though I'm skeptical of the sales given the rumored $3K price point of "Reality Pro"). I'm guessing they won't be for me. I could be wrong. The point is that skepticism about a product and thinking it won't be for you doesn't always inevitably lead to "acceptance" and "how could I live without it".

I'm just not really buying the "this is just like the iPhone!" argument. The iPhone was relatively affordable when it came out and I don't think many people pooh-poohed it other than Blackberry users. 😅 People also already had phones when the iPhone came out. People had music players when the iPod came out. People don't already have AR/VR (on the whole).
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The Reality Pro headset is effectively MR goggles.

Tim Cook is talking about AR glasses here, which would be much further off and look like normal glasses, and eventually be at an average Apple consumer price.
 
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nt5672 said:
There are some of us that still live outside the make believe world of San Fran, LA, Chicago, NY,, etc. If I lived in any of these hellholes I would want AR also, in fact it would probably be the only way to get through the day. But, I live in a decent place so I prefer to go outside and live a real life with real experiences and talk to real people. Just call me old fashioned.
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Why is it one or the other? Do you not own a smartphone and interface with the digital realm via that device?

Why is AR suddenly replacing real life with permanent augmentation? You can just augment reality when needed - use it like a tool.

Why go back to horses and carriages when we have cars?
 
fenderbass146 said:
Highly doubt it…I’m wishing we could go back to not being connected 24/7 and go back to dumb phones.
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I've started partially disconnecting on weekends. Friday evening I put my Apple Watch on its charger, not picking it back up again until Monday morning. My phone is not turned off, but it's not in my pocket unless I'm out and about.

It took a couple weekends to adjust, but I'm liking it quite a bit.
 
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russell_314 said:
I ride electric bicycles. Ask anyone who rides a traditional bicycle what they think of electric bicycles..😂 It’s the same thing with everything
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Why would anyone want a bicycle that makes it easier for people of all ages to participate, get outside, and ride bikes together for longer and more interesting trips?
 
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MacRumors still has no clue what the difference is between AR and VR. They think Apple is going to be competing with Facebook and trying to create an absurd Metaverse, when all Apple is doing is creating another product to enhance your life rather than replacing it.
 
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