Tim Cook on New iPhone 6s Battery Case: 'I Wouldn't Call it the Hump'

I don't get what all the salt in this thread is about. That thing is a couple of mm thick and looks comfy to hold in the hand. If I was desperate for a bit of extra power (I am not, my iPhone lasts all day and night) I would buy one in a heartbeat for the few measly £s it costs and I know I could trust it not to melt my hand off.

*shrug*
 
Well, if anything's come from the launch of this case at least it shows up the delusional fanboys from the regular Apple users.

It doesn't look good, it wouldn't look good whoever made it, we all know it'll function well but the design is frankly terrible. It would have taken little effort to make it far more appealing. It's not personal opinion, no-one with any aesthetic sense or taste will think this looks great apart from those who are blinkered into brand worship...
 
MacRumors said:
Apple's Smart Battery Case for the iPhone 6s is priced at $99 and is available from the online Apple Store and Apple retail locations.
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I really wish these online publications would remember that they are publishing to the *world*, not just to the US. That's only the US price, so please add USD to the end of the price, or mention that it's the US price. Have some consideration for your non-US readers please.
 
coolfactor said:
I really wish these online publications would remember that they are publishing to the *world*, not just to the US. That's only the US price, so please add USD to the end of the price, or mention that it's the US price. Have some consideration for your non-US readers please.
Click to expand...

Also available in

  • Europe at €119
  • UK £79
  • Turkey TL 379
  • Czech Republic 2 990,00 Kč

Can you take over and do the rest ;-)

Africa, Middle East, and India
Asia Pacific
Europe
 
Jimrod said:
It doesn't look good, it wouldn't look good whoever made it, we all know it'll function well but the design is frankly terrible. It would have taken little effort to make it far more appealing. It's not personal opinion, no-one with any aesthetic sense or taste will think this looks great apart from those who are blinkered into brand worship...
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It doesn't have to. It's a bleeding external battery not high class design art...
 
Dranix said:
It doesn't have to. It's a bleeding external battery not high class design art...
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By that logic the iPhone, iMac, iPad etc don't have to look good either, you only use the screen/keyboard after all. Once a company starts to slack it's very easy to go downhill. The obsession with "Thinness", protruding camera and naff antenna lines were the start for Apple, before that they were on top of their game, now it's beginning to look like they just think they can polish a turd and people will buy it. I believe Microsoft and Sony have had similar attitudes in the past...
 
Dranix said:
It doesn't have to. It's a bleeding external battery not high class design art...
Click to expand...
That can be said about ANYTHING:
(A computer)It doesn't have to look good. It's a work tool not high class design art
(A phone) It doesn't have to look good. It's a work tool not high class design art
(A car) It doesn't have to look good. It's a transportation tool not high class design art
(A kitchen appliance) It doesn't have to look good. It's a coocking tool not high class design art

And yet designer all around the world get big bucks to make this things beautiful, I wonder why!

The fact that doesn't NEED to look good does not mean it has to look bad, do you think that it it works it looks bad and if it doesn't work it lookgs good?
 
Oh, and one more thing.... ladies and gentlemen, I'm proudly presenting our fantastic new product alongside the iPhone, iPod and iBook: the incredible new iWouldnotcallitthehump!
 
Dranix said:
What poor battery life? My 6+ gets over 12 hours of usage per charge. What are you doing to not get over at least a day with that? I often go through 3 days with it...
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This is the issue, though. The "+" models have double the battery life than the "non plus" ones. Going from a 6+ or 6s+ to the smaller 6 or 6s the battery life difference is very annoying.
 
antonis said:
This is the issue, though. The "+" models have double the battery life than the "non plus" ones. Going from a 6+ or 6s+ to the smaller 6 or 6s the battery life difference is very annoying.
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Well smaller phone -> smaller battery. What did you expect?

But even with half the time 6hours of usage should be more than enought to get through the day.
 
I bought two, for my kids. They constantly have very low batteries and this is a decent solution to that. I'm going to get one myself because I find I end up with a low battery by early evening, this should sort that problem.

Ideally Apple would have designed a thicker phone with a bigger battery, they didn't. I can understand the criticism people are throwing at this device but if you didn't want an iPhone Plus and you have a battery problem then this should help.

I don't judge people by what their phone does or looks like, I just need something that works well for me. I already protect my phone in an otter box case so this won't make much of a difference to me. Actually it will, I will be able to use my docks now, I also like that it has a speaker at the front and I can access both the batteries state from IOS.

I totally understand why there's an LED for charging that you can only see when the phone is not inserted, if those criticising that spent a mere microsecond thinking about it then they would understand that it makes perfect sense.

It's a solution to a problem that in an ideal world would not exist but for many it does. Maybe if these sell really well then Apple might get the message that a lot of users would prefer they stop going for the worlds thinnest phone and instead go for something more practical. Maybe as has been suggested two versions of the phone, one for the posers (nice and thin) and one for people that use their phones and don't mind if it's a little thicker and more robust so we don't have to use it in a case that makes it thicker anyway or buy a charging case.

What continues to remain thick are the people at Apple that believe most people want thin and fragile while sacrificing battery life.
 
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You know that saying about putting lipstick on a pig? This is just the opposite. The phone looks pretty good but lets all just buy a hump case and cover all that up why don't we. Sorry to everyone that thinks this new case is wonderful but it doesn't look good to me no matter how many times I view it.
 
It's like the Little Prince illustration of a snake eating an elephant that turns into a hat.

6a00d83455b25469e201156e499e03970c-320wi.jpg
 
Ladybug said:
You know that saying about putting lipstick on a pig? This is just the opposite. The phone looks pretty good but lets all just buy a hump case and cover all that up why don't we. Sorry to everyone that thinks this new case is wonderful but it doesn't look good to me no matter how many times I view it.
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So don't buy it? I fail to understand what so many here are trying to accomplish by stating they think it's ugly. It's not like Apple gives a **** on what MacRumors users write...
 
Davelfc said:
What continues to remain thick are the people at Apple that believe most people want thin and fragile while sacrificing battery life.
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Exactly, I don't know anyone, quite literally, who wants or wanted a thinner iPhone.

Even the 3G actually felt a lot better in the hand, no-one complained about the thickness.

Better ergonomics and bigger battery can be achieved without making the phone massive, just a couple of mm thicker. Round it off more at the back, even use plastics for durability (again the 3G was never perceived as low quality, the fact you couldn't get a 5C in black also makes me cynical that Apple know what their customers want but push to the higher priced options rather than give it to them).

The fact Apple placed the power button on the new iPhones opposite the volume controls so it's too easy and natural to accidentally squeeze both at the same time seems to indicate that ergonomic testing is limited, making the phone so thin the camera sits proud is also a failure of design - they can quote 6.9mm "thin" all they like but it conveniently disregards the camera bump - I'll be sure to do the same when I take my waist measurement from my ankle... o_O. Customers have lapped it up because we're into the eco-system and have liked the products but it shows that sloppiness or odd priorities are becoming more common at Apple.

It's an internal Apple obsession that stretches to iMacs as well - conveniently forgetting the deep stand they sit on, rendering any "thinness" redundant while sacrificing better internals for laptop quality components. It's meant I've ordered a Windows 10 PC instead sadly, I wanted an iMac but for the rendering work I do it's just not up to scratch.


I just feel that Apple have peaked I guess, it concerns me that we're starting to see a trend of sloppiness and disregard for what customers actually want.
 
I think the guys at Apple are living in a different parallel universe, where a day lasts only 5 hours. I can't believe people are taking Tim Cook seriously. I mean, he's basically saying now that "you're calling it wrong". He won't admit that the case is ugly and that the 6 and 6s has a crappy battery even if his life depended on it. This type of delusion is slowly pushing me away from Apple.
 
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