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There's a reason why apple's design philosophy isn't working. Check this out:

http://m.fastcompany.com/3053406/how-apple-is-giving-design-a-bad-name

And yes I think Tim is a huge part of the problem. I've been saying since day one that this man is not the right guy for the job. Jony should've left the company to go independent working with other projects than getting burnt out. I greatly suspect he's suffering from creative burn out. I think he's getting tired of the same old, same old.

Ditto for Cue and Schiller who needs to go, too.

hi

the Fast Co link about design was most interesting.
thanks

sorry for a slight digression....
its true that iOS is not so intuitive anymore. needs something built-in, like whats on mac OS X System Preference Trackpad panel that shows you the many ways to inter-react with the system. we are far past the "Best Before" date where system control gestures can all be "intuitive". needs a panel where people can easily learn these all in one place. possibly reconfigure Tips app to house this.
 
Instead of having a big bulge in the middle area; Apple should of made it thinner and full size! This looks ugly and unfinished!
 
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1) It is for emergency charging. The normal way is by using a lightning cable.

2) Ever had problems putting a pen in a pocket?

3) Never used capped pens before? These get seldom lost even if the pens are owned by little kids.

1) Fine, this isn't much of a big deal, then. But still, they could have found another way of charging it, maybe by induction or by using the new iPad Pro's connector (the one used for the keyboard).
2) Yes, no problem at all if the pen costs 1$. This one cost about 100$.
3) Same answer. Losing the cap of an expensive tool... this isn't so brilliant. The Wacom's pens never had any cap whatsover.
 
Ugliest Apple product I've ever seen. No matter how "practical" the design may be. Yuck.
o rly?
SAWABys.jpg
 
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You could look at it that way or... if Apple fails at such a basic accessory, and fails with the recent mouse 2, etc, is that an indication of what's to come?

Fatter Apple TV 4 is another indication of lack of creativity/edge in design, it looks uglier as well than previous generation.
 
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You know perfectly well what I meant.
It's not the logo.
It's the company behind the logo.
Apple has a tradition to use excellent batteries in their devices.
I would trust that more than the zillion of cheap (and even not so cheap) Chinese products on the market.

What makes you say Apple batteries are excellent ? I've not noticed a difference between smartphone batteries, they all die, I suspect they come from the same manufacturer with company branding . Id say they are industry standard.

Last phone I had with battery issues was my 5S, 3 hours, it would die, passed all the apple tests in relation to battery being fine, they replaced my unit, and new one was 7 hours battery time. All my iPhone's have deteriorated in battery life span at the same level as my windows and android devices. As have my laptop batteries, cannot say i have ever owned a single device (apple / non apple ) that has had an 'excellent' battery life after 12 months of use.

let's ignore the fake/cheap eBay batteries you buy. Like any knockoff , quality is generally very low, and often batteries that fail the manufacturing process are sold as "new"

iPhones have always had battery issues, if you search MR, it's one of the main issues that pops up. It's just a battery mass produced in China for many many companies , capacity and size varies, tech is the same . Same issues I read on android and Windows forums. One thing that units every one is the battery tech, it sucks for everyone.

P.s even a Ferrari does not have a bettery than a Toyota :) in time both will die and need replacing.
 
It's not just the design also, recent products indicate Apple is no longer a company that cares about the design of the products (in both the looks and functional persepective).

Just take a look at this pic:

0qHbrSX.jpg
The Pencil charging is perfect. No need to carry a cable with you. Just the iPad and Pencil. Why would you want to use a cable... seriously? It takes basically no time to charge and is super convenient - the alternative? Find the cable plus power socket - when you can just stick it in the iPad for 30 seconds. It's genius and if you regularly used one like me you'd know that.
 
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This worries me. Jobs would never have compromised the iPhones design with this monstrosity. Apple should yank this case and smarten up.
He's DEAD... get it. D.E.A.D. Many of his decisions were worse than this... I think everyone has a pair of rose tinted glasses!
 
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I'd like to see an exact comparison of the weight and volume of these cases. That Mophie case is a whale in real life - - I wouldn't be surprised to find out that it is twice as big and heavy as the Apple Smart Battery Case.

mophie-vs-apple-smart-battery-case-750x389.jpg
Does anyone here have their Apple Smart Battery Case yet? If so, can you take a minute to weigh and measure it? For comparison, the Mophie juice pack air weighs 3.5 oz and is 0.61" thick.
 
What makes you say Apple batteries are excellent ? I've not noticed a difference between smartphone batteries, they all die, I suspect they come from the same manufacturer with company branding . Id say they are industry standard.

Last phone I had with battery issues was my 5S, 3 hours, it would die, passed all the apple tests in relation to battery being fine, they replaced my unit, and new one was 7 hours battery time. All my iPhone's have deteriorated in battery life span at the same level as my windows and android devices. As have my laptop batteries, cannot say i have ever owned a single device (apple / non apple ) that has had an 'excellent' battery life after 12 months of use.

let's ignore the fake/cheap eBay batteries you buy. Like any knockoff , quality is generally very low, and often batteries that fail the manufacturing process are sold as "new"

iPhones have always had battery issues, if you search MR, it's one of the main issues that pops up. It's just a battery mass produced in China for many many companies , capacity and size varies, tech is the same . Same issues I read on android and Windows forums. One thing that units every one is the battery tech, it sucks for everyone.

P.s even a Ferrari does not have a bettery than a Toyota :) in time both will die and need replacing.
That's totally and dramatically different from my experience.
Notebook ? Apple's notebooks have batteries that last YEARS within 85% of the original charge.
Last MBP I sold one month ago had a battery that after 4 straight years and 600+ cycles was at 94% of original charge. On the forum you can find people with even better results...

Android devices ? Typically cheap batteries (I owned something like 15-18 Samsung's and I had to replace the battery after 1/1,5 years for EACH of them).
Windows ? Not enough data to say, but Nokia usually was using good batteries....

And Ferrari (or Mercedes) DO have better battery than a Toyota.
 
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That's totally and dramatically different from my experience.
Notebook ? Apple's notebooks have batteries that last YEARS within 85% of the original charge.
Last MBP I sold one month ago had a battery that after 4 straight years and 600+ cycles was at 94% of original charge. On the forum you can find people with even better results...

Android devices ? Typically cheap batteries (I owned something like 15-18 Samsung's and I had to replace the battery after 1/1,5 years for EACH of them).
Windows ? Not enough data to say, but Nokia usually was using good batteries....

And Ferrari (or Mercedes) DO have better battery than a Toyota.

Fair enough. From my experience it's all the same, Batteries die over time and hence why there is an official replacement program.

BTW. The % health score means very little. And is deceptive. As I stated my iPhone 5s battery had 94% battery charge, though on actual usuage was under 50% of the replacement unit. Discharge is the issue.

A Toyota battery will last longer than a Ferrari battery, just by virtue of the driving habits, which result in better maintenance, unless your Ferrari is your daily car for everything. ;) all things being equal, they will last the same.
 
The only good thing about this battery cases is that it uses the lightning connector, which Apple made too expensive for Mophie to license for their cases. I've had a Mophie juicepack for my iPhone 5s for a few years and it is terrific. I don't want bump, hump, tumor, mole, or noncancerous lump on the back of my iphone. What I really want is an iphone that is slightly thinker and which adds 4-5 hours of battery life without looking like Quasimodo.
 
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So this "Smart" case is always discharging even when the phone battery is at 100%? How is that smart at all? The mAH is about the same as the $60 Mophie Juicepack Reserve, and far less (and far less efficient) than the $100 Juicepack Air. As I said before, the ONLY advantage to this case is the lightning pass-through.
 
So this "Smart" case is always discharging even when the phone battery is at 100%? How is that smart at all? The mAH is about the same as the $60 Mophie Juicepack Reserve, and far less (and far less efficient) than the $100 Juicepack Air. As I said before, the ONLY advantage to this case is the lightning pass-through.
The Lightning pass-through is why I'd buy it. One huge advantage.
 
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The Pencil charging is perfect. No need to carry a cable with you. Just the iPad and Pencil. Why would you want to use a cable... seriously? It takes basically no time to charge and is super convenient - the alternative? Find the cable plus power socket - when you can just stick it in the iPad for 30 seconds. It's genius and if you regularly used one like me you'd know that.
Ingenious design...15 seconds 30 minutes use. Anybody who can't stay focused for 15 seconds to charge this without breaking it better stay out of the kitchen.
 
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Fair enough. From my experience it's all the same, Batteries die over time and hence why there is an official replacement program.
BTW. The % health score means very little. And is deceptive. As I stated my iPhone 5s battery had 94% battery charge, though on actual usuage was under 50% of the replacement unit. Discharge is the issue.

A Toyota battery will last longer than a Ferrari battery, just by virtue of the driving habits, which result in better maintenance, unless your Ferrari is your daily car for everything. ;) all things being equal, they will last the same.
again I don't agree.
Battery "health" is the actual maximum capacity of the battery compared to the designed capacity.
Discharge depends on the current drained from the device.

Batteries aren't all equals. Different internal components make a huge difference in reliability and durability.

So this "Smart" case is always discharging even when the phone battery is at 100%? How is that smart at all? The mAH is about the same as the $60 Mophie Juicepack Reserve, and far less (and far less efficient) than the $100 Juicepack Air. As I said before, the ONLY advantage to this case is the lightning pass-through.
Utterly non sense, since you can't have a phone battery at 100% unless the phone is switched off or plugged in. In any other case the phone battery is discharging, and the Smart Case will keep it charged until completely depleted.
 
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