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Tim Cook on New iPhone 6s Battery Case: 'I Wouldn't Call it the Hump'
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Tim Cook is definitely not Steve Jobs.
Apple needs new leadership, it's just becoming another company.
How many times can they just keep updating the iPhone and making it slimmer? Nothing's going on at Apple. It's boring, it's becoming a mini-Sony.
Apple needs new leadership, it's just becoming another company.
How many times can they just keep updating the iPhone and making it slimmer? Nothing's going on at Apple. It's boring, it's becoming a mini-Sony.
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This battery case reflects the basket case that Apple has become under Tim Cook.
He really needs to leave Apple, as he is damaging the brand with every day that he stays. It makes me so sad that Steve Jobs' company is being systematically made ordinary and uninspired.
Please, please someone save Apple!
He really needs to leave Apple, as he is damaging the brand with every day that he stays. It makes me so sad that Steve Jobs' company is being systematically made ordinary and uninspired.
Please, please someone save Apple!
I don't think anyone can replace Tim, Steve mentored him since '97 until his death.
Tim definitely doesn't have the design/taste and natural gift sensibilities of seeing what's around the corner like Steve did.
Remember, it's only been around 5 years since Steve died and left Apple on it's own. We're just starting to see it become generic.
battery doc is one of many that will tell you - the cycles are accurate the percent of original are not. mine has 450 cycles and still 102%.
Battery doc ... but I have a couple others (including coconut).
Battery doc is reporting the same others apps are reporting: 97%.
It was 101% when brand new (fluctuations between 97 and 102% for a new battery are normal).
Such idiotic decisions that iPhone sales are now around 900 million lifetime. Please have some perspective. If Apple is "failing", then Samsung is in the grave.
Are you telling us that you've had a smartphone since 1995?
three adults in my home (me, my wife and my elder son), Im using 2 phones, my wife one and my son one/two. Do your math.
my first mobile was a Motorola MicroTAC in 1994.
I can give you all the models I owned since my first Nokia smartphone 7650 in 2002 (my first smartphone running Symbian).
I surely bought more Android phones than most of the androids fans on this forum .....
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what do you mean ? The use of the word "healty" instead of "health" ?
A wrong translation maybe ....
OtterBox battery case is even uglier than Mophie (because of its "protective" nature).
My problem with these cases is they always have a big bit at the bottom, it's not required for the lightning connector as I've seen ones on ebay that fit inside the port and then it's like a ribbon cable coming out so you can bend it around the back of the phone to use wireless charging.
Boring stuff. I have the 6s plus, force touch is boring.
Apple Pay....not revolutionary, but good addition.
Bigger screen? So what? It was inevitable. They just took what Samsung was doing (Korean manufacturer who copies).
Apple watch? Boring.
new Mac Pro? Boring. (they don't even update it).
MacBook 12"? Boring. Not a good seller.
Apple used to be a pragmatic company. They would take big leaps.
Now they are just streamlining all their products and everything is starting to look generic.
Apple doesn't lead the pact anymore, and that's due to Job's being gone. The guy was brilliant at what he did. He challenged everyone.
The problem with the Macbook 12 is it's too expensive and it should have been £800 and replaced the Air.
The Skylake Macbook 12 will be amazing though, that chip can run games, my friend has it on his work Laptop and it'll run GTA V.. though on mostly low settings.
The Skylake Macbook 12 will be amazing though, that chip can run games, my friend has it on his work Laptop and it'll run GTA V.. though on mostly low settings.
I have 450 cycles and still at 102% wouldnt call mine new. I think all the apps are just reading the same ios9 data or firmware data given to it. It doesnt appear to be accurate at all. The diagnostic tool that the genius bar uses I think just says normal or not. Altho I havent had it checked by them since ip5 when I looked at their tool it didnt show %
I'm tired of all of the people who seem to know what Steve Jobs is doing in his grave. 
It's clear to me that the battery case is just another in the line of psychological experiments that Apple periodically performs on their customers... to see how important "form" really is. Designing a product for form AND function is time consuming and costly. If they can ease up on the form end of things that'll reduce cost and increase profit.
Produce an item of questionable form and gauge the response. What percentage defends it, criticizes it, but more importantly criticizes it but buys it anyways.
It's clear to me that the battery case is just another in the line of psychological experiments that Apple periodically performs on their customers... to see how important "form" really is. Designing a product for form AND function is time consuming and costly. If they can ease up on the form end of things that'll reduce cost and increase profit.
Produce an item of questionable form and gauge the response. What percentage defends it, criticizes it, but more importantly criticizes it but buys it anyways.
The Daring Fireball blog did an interesting analysis of the Apple Smart Battery Case...
"So I think Apple’s priorities for the Smart Battery Case were as follows — and the order matters:
Ungainly though the case’s hump is, I can’t help but suspect one reason for it might be, counterintuitively, a certain vanity on the part of its designers. Not for the sake of the case itself, but for the iPhone. Third-party “thick from top to bottom” battery cases make it impossible to tell whether the enclosed phone is itself thick or thin. Apple’s Smart Battery Case makes it obvious that it’s a thin iPhone in a case which has a thick battery on the back. And I’ll say this for Apple: they are owning that hump. The hero photo of the case on the packaging is a face-on view of the back of the case.
But I think the main reasons for this design are practical. The battery doesn’t extend to the top in order to accommodate the hinge design for inserting and removing the phone. Why it doesn’t extend to the bottom is a little less obvious. I suspect one reason is that that’s where the “passively coupling antenna” is. Extending the battery to cover it would defeat the purpose. Also, there’s a hand feel aspect to it — normally I rest the bottom of my iPhone on my pinky finger. With this case, I can rest the bottom ridge of the hump on my pinky, and it’s kind of nice. I also like putting my index finger atop the hump.
So the Smart Battery Case looks weird. Typical battery cases look fat. Whether you prefer the weird look of the Smart Battery Case to the fat look of a typical case is subjective. Me, I don’t like the way any of them look. But after using the Smart Battery Case for three days, and having previously spent time using the thinnest available cases from Mophie, I feel confident saying Apple’s Smart Battery Case feels better when you’re holding it than any other battery case, both because of the material and its shape. It’s not even a close call. It also feels sturdier — this the most protective iPhone case Apple has ever made, with rigid reinforced sides and slightly higher lip rising above the touchscreen. The Smart Battery Case also clearly looksbetter from your own face-on perspective when using the phone. (Mophie’s cases look better than most, but they emboss an obnoxious “mophie” logotype on the front-facing chin. If Apple doesn’t print anything on the front face of the iPhone, why in the world would a case maker?)
Patents, by the way, are a non-issue regarding the Smart Battery Case’s design. A well-placed little birdie who is perched in a position to know told me that Nilay Patel’s speculation that the unusual design was the byproduct of Apple trying to steer clear of patents held by Mophie (or any other company for that matter) are “absolute nonsense”. This birdie was unequivocal on the matter. Whether you like it, hate it, or are ambivalent about it, this is the battery case Apple wanted to make."
"So I think Apple’s priorities for the Smart Battery Case were as follows — and the order matters:
- Provides equivalent battery life as the iPhone 6S Plus.
- Feels good in your hand.
- Makes it easy and elegant to insert and remove the phone.
- Works as a durable protective case.
- Prevents the case’s battery from affecting cellular reception.
- Looks good.
Ungainly though the case’s hump is, I can’t help but suspect one reason for it might be, counterintuitively, a certain vanity on the part of its designers. Not for the sake of the case itself, but for the iPhone. Third-party “thick from top to bottom” battery cases make it impossible to tell whether the enclosed phone is itself thick or thin. Apple’s Smart Battery Case makes it obvious that it’s a thin iPhone in a case which has a thick battery on the back. And I’ll say this for Apple: they are owning that hump. The hero photo of the case on the packaging is a face-on view of the back of the case.
But I think the main reasons for this design are practical. The battery doesn’t extend to the top in order to accommodate the hinge design for inserting and removing the phone. Why it doesn’t extend to the bottom is a little less obvious. I suspect one reason is that that’s where the “passively coupling antenna” is. Extending the battery to cover it would defeat the purpose. Also, there’s a hand feel aspect to it — normally I rest the bottom of my iPhone on my pinky finger. With this case, I can rest the bottom ridge of the hump on my pinky, and it’s kind of nice. I also like putting my index finger atop the hump.
So the Smart Battery Case looks weird. Typical battery cases look fat. Whether you prefer the weird look of the Smart Battery Case to the fat look of a typical case is subjective. Me, I don’t like the way any of them look. But after using the Smart Battery Case for three days, and having previously spent time using the thinnest available cases from Mophie, I feel confident saying Apple’s Smart Battery Case feels better when you’re holding it than any other battery case, both because of the material and its shape. It’s not even a close call. It also feels sturdier — this the most protective iPhone case Apple has ever made, with rigid reinforced sides and slightly higher lip rising above the touchscreen. The Smart Battery Case also clearly looksbetter from your own face-on perspective when using the phone. (Mophie’s cases look better than most, but they emboss an obnoxious “mophie” logotype on the front-facing chin. If Apple doesn’t print anything on the front face of the iPhone, why in the world would a case maker?)
Patents, by the way, are a non-issue regarding the Smart Battery Case’s design. A well-placed little birdie who is perched in a position to know told me that Nilay Patel’s speculation that the unusual design was the byproduct of Apple trying to steer clear of patents held by Mophie (or any other company for that matter) are “absolute nonsense”. This birdie was unequivocal on the matter. Whether you like it, hate it, or are ambivalent about it, this is the battery case Apple wanted to make."
what point is that? that it will inspire retro itunes song sales?
"My hump.... my hump... my lovely lady lumps"
What a noob.......I have had 14 phones just in 2015.....
Currently I have
iPhone 6s Plus, Moto X Pure 2015, Nexus 6P, Note 5
I'm tired of all of the people who seem to know what Steve Jobs is doing in his grave.
It's clear to me that the battery case is just another in the line of psychological experiments that Apple periodically performs on their customers... to see how important "form" really is. Designing a product for form AND function is time consuming and costly. If they can ease up on the form end of things that'll reduce cost and increase profit.
Produce an item of questionable form and gauge the response. What percentage defends it, criticizes it, but more importantly criticizes it but buys it anyways.
It's clear to me you live in a reality distortion field as much as apple..... This is no psychological experiment. It's crappy, lazy, and uninspired design. A trend with apple these days. While I do agree it's tiring hearing people act to clairvoyantly predict jobs actions.... I think it's safe to say he wouldn't be fond of a case that looks like "depends for the iphone" that needs changed after a healthy lunch.
The new apple tv is another example. In 6 years, the only design change is.... bloating....