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Apple jumped the shark when they released the iPhone 6 with the camera protruding outside of the rest of the phone. Steve Jobs obviously didn't know Tim Cook as well as he thought. Somewhere poor Steve is rolling over in his grave at the latest batch of Apple compromises. Might be time to start selling off my Apple shares.
 
Apple jumped the shark when they released the iPhone 6 with the camera protruding outside of the rest of the phone. Steve Jobs obviously didn't know Tim Cook as well as he thought. Somewhere poor Steve is rolling over in his grave at the latest batch of Apple compromises. Might be time to start selling off my Apple shares.

Bigtime. This case is proof that they don't know what they're doing - saying one thing with the design of the phone, and contradicting themselves with this. The woeful accessories team are a symptom of a larger, more systemic malaise I think. They are perhaps too big now and there is nobody there to focus Apple. Just look at their bloated product line at the moment.
 
I like the one piece stretchy aspect of the install. And I don't mind the hump, but why the limited capacity?

Although Orson Bean would probably applaud this diminutive dowager's hump, I would have preferred Apple went full Quasimodo and had a proper hump that went near to the base of the case and afforded a greater battery life.
 
Cook is a master of getting it on with silicone rubber.

It's not a hump, it's a man bulge.

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Maybe they'll bring back a version of the old "puck" mouse from the G4 days, and make it bluetooth and compatible with iOS? Then you can go "all out ugly" with your device.

Seriously though, my biggest question about these cases have to do with the build quality. I've owned several battery cases in the past (Mophie and others), and EVERY time, things have broken on them in a matter of months. Micro-USB charging ports break loose inside, or the connection point between the bottom of the phone and the charging case develops issues, or ?

I can deal with "ugly", if it really turns out to be a reliable case that I can get my $99 worth out of over time.


I vote this as ugliest product Apple has released in the past decade or so.
 
I honestly don't think it looks bad, it probably feels better in the hand than other oversized battery cases and you can plug your original lightning cable into it which is a huge win. I don't buy battery cases for the fact that it makes the phone big and ugly and also you have to use a different cable to charge it.
 
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I still think they could have cascaded the batteries like they did on the new Macbook 12"... I mean, why not?

My initial thoughts exactly. I did think though, that perhaps it's a hump simply not to block antenna reception on the top / bottom.

It still beggars belief that this product made it out of Apples design labs.
 
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Why not just increase thickness of phone a little and put battery good enough for a day's use for 95% of people? Rest 5% power users will keep a charger on their office desk or buy battery pack.
 
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"What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive."

Jonathan Ive
 
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Two issues Tim.

1. You approved this fugly case, why? Is profit that important ? Brand reputation before $
2. When buying a case with an extended battery, the ability to take remove the iPhone is very long way down the list. Shockingly, once you the the phone in, for most people it will remain in that state, probably until they decide to sell it and want to clean it.

You have launched a product people are laughing at, including the faithful, time to play CEO and not the really nice bloke! This reminds me of apple before Jobs came back, some silly products that should never have made it past the conception stage.


2...very true. To be honest the only time my wife's phone leaves her mophie is when she had ample time to line(text) friends hardcore and play her her iOS games a good while and I have her (or I do it) switch to the other mophie I got as backup/for me if needed. Learned from the 5's if I don't rotate these out when needed all drained and cell almost dry too lol.

Also didn't get Cook's angle of other cases need strength and patience. These aren't needing ripping phone books in half strength. Mophie anyway...what I have used for years. Patience? Pull top off slide out or in put top back on. few seconds of work, can be done blind folded in time. If this is pushing someones attention span or patience....medical evals for some fierce ADHD or stress/anger management classes may be in order really.
 
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Tim cook comments that they added a soft silicone case so it was not so rigid as the unmentioned mophie and other third party cases. So then they also add a soft bendable area on the case to easy slide the phone in. I think this was a pantent issue not a "Oh we think this is more intuitive" kind of idea. Then to add to the issue of the horrible looking battery hump on the case would be, why didnt they just a larger battery to the full length of the case(bottom). That way they keep the design language more fluid, and less of like a block of wood stuck to the back
 
That had to have been the saddest, most lazy, and most vague answer from a corporate entity of Apple I have ever heard.

He didn't even answer the question, right? Kind of worked around it? Cripes!

Cook: "Ahem, yeah, it's not a hump. It's a fugly and lazy 'bending feature.' Right, Ive?"
 
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As Arnold Schwarzenegger once famously said while playing Detective John Kimble..."It's not a tumor!"

Dang it. You won. I wanted to post this, but did a search first and found you posted it first. haha
 
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Really? Its a just cell phone case everyone. This certainly is a "first world problem". I just returned from a two week medical mission trip and the people we treated were lucky to have running water or sanitary living conditions.
 
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