Tim Cook: Our Objective With Apple Watch Is to Change the Way People Live Their Lives

[SarmadE]

I'm a watch guy so I can't see myself giving up my fashion time pieces for a computer strapped to my wrist. I already have a computer in my pocket that can do everything the watch can and more. No sense of spending money on redundancy.

Plus, a 42 mm watch is really small for guys with large wrists. I own watches ranging from 46 mm to 50 mm.

Apple should consider adding a 46 mm option to their current 38 mm and 42 mm.

 

[Rogifan]

If it were Steve you still wouldn't know weather the Apple Watch really exists or not, Apple wouldn't have announced it yet.

You mean like the iPhone that was announced six months before it went on sale?

 

[Sharewaredemon]

these things are basically useless if you don't own an iphone right?

i have no plans on owning an iphone or any smart phone for as long as possible.

i'm not exactly keen or even interested in getting the watch, but still...

 

[hindmost]

Say there Timmy....give me a toke of whatever you're smoking!

'cause I think the 'Apple Watch' is gonna go over with us slack-jawed Fan-Bois like a sackful of dead puppies!

 

[Neepman]

Finally someone who sees it the same as me. Considering people spend thousands on Rolex watches, spending $349 - $1000 is not a big ask, especially considering it can track your fitness, the customisation and the apps it will likely use, not to mention how great it looks.

Old people spend thousands on watches. Young people spend nothing or maybe get a hundred buck Swatch fashion statement. That thousand dollar watch is still worth something in a few years. A few year old apple watch (unless its the Gold version that can at least be melted down...) will be worth exactly nothing. I see nothing but fail on this product.

 

[ForumSpy]

I wanted an iPhone from the second it was outed, six months before it was released.

I didn't think the iPad would take off like it did, not because it wasn't cool, but I didn't think people would pay the price. I also thought they were gimping it by making it a consumption device and not something to produce content. Still, the point is, I "got" the appeal of the iPad.

This Apple watch I do not get at all. Why would I want it? What does it do that's cool or new? It seems just like Galaxy Gear (pointless).

Right!? But every time I think "that's pointless" or "meh, others have done this", I eventually buy the thing. Once I have it, I don't understand why I hesitated to buy it.

Maybe it'll be different with the Apple Watch. RE: Galaxy Gear...agreed; nothing offered with Android Wear has compelled me to buy.

 

[Zaqfalcon]

I'm yet to imagine a reason I would want to buy a smartwatch that is not fulfilled by my mobile phone.

 

[Chupa Chupa]

Nice novelty for people who have the definition of disposable/unwanted income, but this isn't the "iPod" of today. At best this is the iPod Hi-Fi of today.

Bitter much? BTW the original iPod cost more than the entry Apple Watch NOT adjusted for inflation. But somehow it transcended the "disposable/unwanted income" crowd to the average Joe and Jane crowd so your point is off. If the Apple Watch has practical utility it will gain traction rapidly. But that's not something we will know until the watch is official and its full functionality and capabilities (including launch apps and planned ones) are known.

 

[StyxMaker]

Considering Apple is positioning this as as a fitness device why would they leave out GPS if it wasn't a battery life issue?

My Up band is marketed as a fitness device and it doesn't have GPS. It doesn't really have a display either.

 

[B4U]

Why call it a "watch" when the most basic function of a watch is not even the main feature of this...thing?
Wake me up when they figure out how to make it waterproof and solar-powered...
Sony already figured out how to make it waterproof...
http://www.sonymobile.com/us/products/smartwear/smartwatch-3-swr50/

 

[Glideslope]

really? whats the deal between cook and musk?

imo tim is the logistics man, he makes it work. He doesn't have the same people skills as sj, the same skills to determine how a product will be perceived by the general public, so he can't win this test.

Yes, however, IMO, Tim is starting to believe otherwise. I'm not saying it's bad for Apple. While Tesla and Apple actively poach each other, IMO it's the innovative types Apple is loosing. Tim is frustrated over loosing this type of employee to Musk. Musk is enamored with SJ. Tim feels he needs to prove he can keep this talent at Apple as SJ did.

This is simply my opinion. Apple is in a fluid state. It's core is changing. All companies go through a process from start up onward. Tim is perfect for where Apple is today.

I think loosing tomorrows talent to the likes of Musk gets under his skin in a big way.

 

[samcraig]

It's a watch. Granted a "smart" watch. But it might change the way (some) people interact. But "life changing" is a bit much. But as CEO of something under such scrutiny - you really can't expect him to say any less.

That example of the reminder to stand up though - that's pretty weak.

 

[viorelgn]

I hope it's smarter than Siri on the iPhone, and I hope I don't have to wait seconds before making a response after pressing a button or saying "Hey Siri," and getting a response back. In casual speak this is disruptive. For comparison, I'm loving Amazon Echo's ability to just pick up a quick statement and reply as if you're talking to another human being. I don't see why Apple can't employ the same operability into Siri.

 

[PsykX]

Bold statement, but as much as an iPod changed our lives, I believe the iWatch will change the life of many people as well.

I am not going to own one though, ever I hope. I'm mainly concerned about being surrounded by the wave radiations 24/7 with a watch. The concern here is it'll be in contact with my skin all the time, and there's a huge difference if it's 3 cm away or 0...

 

[iOS909]

It's funny how he mentions the UI of older MP3 players being bad but let Jony ruin the music app in iOS 7. (No hate, I like the rest of what they did with 7)

 

[paul4339]

It's a watch. Granted a "smart" watch. But it might change the way (some) people interact. But "life changing" is a bit much. But as CEO of something under such scrutiny - you really can't expect him to say any less.

That example of the reminder to stand up though - that's pretty weak.

IMO, it's more a wrist worn computer. The similarity to a regular watch is that they are both used to tell the time and you wear it around your wrist. The smartwatch is programmable, has API's, OS, an ecosystem, memory/storage, display, etc like a computer.

Just like a smartphone is, IMO, is more of a mobile computer than a regular mobile phone. It just happens also make calls on the cellular network.

.

 

[samcraig]

IMO, it's more a wrist worn computer. The similarity to a regular watch is that they are both used to tell the time and you wear it around your wrist.

Just like a smartphone is, IMO, is more of a mobile computer than a regular mobile phone. It just happens also make calls on the cellular network.

.

Ok. But I still am entitled to think the statement is overly lofty

 

[kingofwale]

I remember iPod was horrid to use. you need a Ph D to figure out how to navigate iTune.

other MP3 players are so easy to use, however they don't have harddrive built-in like Apple does and essentially making their 64mb/128mb useless.

 

[paul4339]

Ok. But I still am entitled to think the statement is overly lofty

Yes, however, IMO, I'd like think that it can be as disruptive as say any other device, MP3 player, smartphone, tablet, etc. I'm sure the same comments were said about those other devices.

It's basically 'wearables' going prime time. It can/will evolve just like those other devices and get better in the next few years... new ways to use and make use of it will emerge.

.

 

[samcraig]

Yes, however, IMO, I'd like think that it can be as disruptive as say any other device, MP3 player, smartphone, tablet, etc. I'm sure the same comments were said about those other devices. It's basically 'wearables' going prime time.

Disruptive is different than changing the way one lives their life. But I get you

 

[Mw0103]

I hope it's smarter than Siri on the iPhone, and I hope I don't have to wait seconds before making a response after pressing a button or saying "Hey Siri," and getting a response back. In casual speak this is disruptive. For comparison, I'm loving Amazon Echo's ability to just pick up a quick statement and reply as if you're talking to another human being. I don't see why Apple can't employ the same operability into Siri.

Just FYI: you don't have to say "hey Siri" and pause for her to ask what you want. Just say, "hey Siri [command, like call my wife, or remind me to pick up groceries when I leave work]" and Siri will understand the whole sentence and do what you asked. No weird pauses required.

 

[paulsdenton]

Tim Cook is really full of himself these days.

He kind of gets to do that as the CEO of the most valuable corporation on earth.....

 

[jayiw]

Tim Cook wants me to change the way I live my life by having that brick on my wrist? No thanks. Thin that out and I may... probably 3rd gen and I'll change the way I live my life.

 

[elgrecomac]

Not everyone is drinking the kool-aid this this time around

And I agree with this assment.


http://metro.co.uk/2015/01/28/5-reasons-why-apple-watch-will-flop-5039885?ITO=SendToAFriend

 

[fitshaced]

I hope it's smarter than Siri on the iPhone, and I hope I don't have to wait seconds before making a response after pressing a button or saying "Hey Siri," and getting a response back. In casual speak this is disruptive. For comparison, I'm loving Amazon Echo's ability to just pick up a quick statement and reply as if you're talking to another human being. I don't see why Apple can't employ the same operability into Siri.

But then it would have the mic on all the time. It would be quite funny if that was the case and if the mic was turned off, we'd get a week of battery life but no-one figured it out.