This book is simply a PR piece. Did anyone really expect an author to slam & throw the CEO under the bus?
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Tim Cook Profiled in New Biography as 'The Genius Who Took Apple to the Next Level'
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What a joke. It's probably just a cover. The pages are blank. For the first time after Cook took the lead, I have actually been dissatisfied with Apple. Such a shame.
Forum is going to have fun with this one.
I haven’t read any posts, but I bet there is one that says something like “Tim Cook: The Moron Who Killed the Mac.”
I haven’t read any posts, but I bet there is one that says something like “Tim Cook: The Moron Who Killed the Mac.”
Where can I get a copy, will it be in the fiction section?
To all those lamenting that Tim Cook isn't a "visionary" like Steve Jobs, can you please point to another tech company that currently has a visionary leader on that level?
The man was a once in a lifetime type of CEO. It would be nearly impossible for anyone to fill his shoes.
The man was a once in a lifetime type of CEO. It would be nearly impossible for anyone to fill his shoes.
Lol the douche probably wrote the title himself. Hard pass. I haven't purchased an Apple product since 2015. Every year, I look at the new devices they announce and none of them meet my needs. My iPhone 6S Plus is on its last legs now, I'll have to get a new phone this fall. I'll give Apple another chance to unveil a phone I actually want, but will probably have to pick up either a refurbished 6S Plus or else switch to an Android. Sold my Mac a couple of years ago and switched back to PC after using macOS for over a decade. Apple is seriously out of touch and Tim Cook's leadership is horrendous. But hey Tim, have fun with all the Hollywood starlets on Apple TV+, I can tell you're having a good time. You don't need my money anyways.
Nope people aren't lamenting. They are simply reacting to the title of this thread: 'The Genius Who Took Apple to the Next Level'. Seems a bit over the top and glorifying/idolizing doesn't it?
Got to laugh at all the experts in this thread who without ever having met Tim, worked with him at Apple, know anything her personally, know what he. made a decision on his own about etc etc etc think they know far more than the board of directors at Apple who consistently unanimously vote him into power each and every year.
The man had taken Apple to be the worlds richest company and rightly deserves to be praised for that.
I miss Steve too, I miss his stage presence etc but he chose Tim Personally and Apple has been far more successful under Tim than under Steve.
I’ve been a long term Apple fan since my first Mac purchase in the late 80’s and love the company but man, people in this forum sure are dumb.
The man had taken Apple to be the worlds richest company and rightly deserves to be praised for that.
I miss Steve too, I miss his stage presence etc but he chose Tim Personally and Apple has been far more successful under Tim than under Steve.
I’ve been a long term Apple fan since my first Mac purchase in the late 80’s and love the company but man, people in this forum sure are dumb.
Install Apple iPhone Leather case = no camera bump. There. It’s figured it out . Oh, and you should pay for media - just like any other product - instead of expecting creators to make it for you for free.
I would imagine the author could have chosen a better photo for the cover, not sure why he picked this one instead.
If you think the reason that most people are dissatisfied with Tim are "dumb" because of stage presence, then I don't know what to tell you. It's shipping products. I get that there are only so many iPods or iPhone like leaps. It's the little things. So many improvements for the sake of thin that made things functionally worse. Anyway, I am hoping that most of this is actually Ive's influence and the man has less of it.
Eh? I won't deny that Cook's taken Apple to a level it's never before, but only in the same sense as what John Sculley did.
Sculley got Apple to record profitability, but he basically abandoned substantive investments into the future for the sake of concentrating on what worked without much in terms of innovation. It obviously worked very well in the short term, but in the long term it would have doomed the company had Jobs not returned. Hell, they even share the fact that Jobs personally headhunted both of them.
Cook's repeated the profitable parts of the Sculley saga, but with Jobs being very solidly six feet under it's not very likely Jobs is going to come back and rescue Apple for a second time when it all goes to hell.
Sculley got Apple to record profitability, but he basically abandoned substantive investments into the future for the sake of concentrating on what worked without much in terms of innovation. It obviously worked very well in the short term, but in the long term it would have doomed the company had Jobs not returned. Hell, they even share the fact that Jobs personally headhunted both of them.
Cook's repeated the profitable parts of the Sculley saga, but with Jobs being very solidly six feet under it's not very likely Jobs is going to come back and rescue Apple for a second time when it all goes to hell.
The genius who cried because Oprah spoke at his keynote.
Tim Cook wasn't the one who built up the blindly loyal user base, though. That was all Steve's doing. Apple's hardware sales are falling because a sizable portion of that user base has realized the company that earned their blind loyalty no longer exists.
As you admit at the end, Apple's shortcomings won't be Cook's problem. Who will have caused them though? Cook. How will Cook have managed to coast by and ignored it all? He coasted on the legacy of Jobs. What's truly amazing is that Jobs managed such a legacy that 8 years have passed and a lot of people are still giving Apple free passes for their endless blunders.