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Cool story bro.

If that's the case, can you start giving us the best Mac then? Because for the last two years, the Mac has been pretty disappointing. A 12" MacBook, despite all the unjustified fan support, is extremely underwhelming. There's no reason for it to have a weaker CPU than a 2011 MacBook Air. For the price and premium, it should have AT least an i3 or i5 ULV and it should have two USB-C ports.

And the 15" MacBook? You might have fooled a bunch of blind fans into blaming Intel for Broadwell/Skylake delays, but you're not easily fooling me. You can't throw in, the SAME Haswell i7, add ForceTouch and some weird shallow keyboard, an R9 M370x that's pretty much the same power as the 750M it replaces and call that an upgrade.

That's barely even a refresh.

Skylake was around the corner? Not really. At this rate it will have been 100% a full year between the pathetic AMD ForceTouch refresh and Skylake release. Think about this... You could've given us Broadwell, a proper GPU upgrade, at least an M380x and it would've made a LOT of people happy and they would've bought it. Skylake is around the corner? So WHAT? Haswell was around the corner of Ivy Bridge and something else will be around the corner of Skylake. Giving us an upgrade would've been giving us the "best Mac you could" at the time, instead we got some cost saving measure to milk revenue. So remind me, how is that the best Mac you can give us?

That's not the best Mac you can make us, it's the best Mac you WANTED us to have for the money so that you can leverage the upgrades and accessories into a higher margin of revenue.

There's a dangerous routine that's starting to surface, where the release of some niche product causes Apple to decline upgrading another key product, to try to stimulate sales of that new product. When the 12" MacBook dropped, we got a pretty pathetic refresh of the 15". Almost as if it's to force users into considering the MacBook to get a REAL new product. With the iPad Air 2, we got the same thing with the Mini 3. Not even a storage bump or at least an A8 since the Air 2 was getting an A8X. Nope, focus all on the Air 2 so that people won't consider the Mini 3 and HAVE to get the Air 2 to get the new hardware. And now the same thing with the iPad Mini 4 and the iPad Air 2 and now the iPad Pro and the MacBook line.

We're basically going to hit a two year mark before we get an actual upgrade for the 15" Macbook and that's VERY awful for a huge amount of your mobile professional userbase like myself. I've had $2700 sitting in an account WAITING for a proper 15" upgrade because I don't want to jump into a 2~3 year purchase with hardware that's already 2 years too old. I'm a huge Mac fan, but it's getting to a point where I have to consider a Hackintosh just to stay on the platform I care about because the company representing it is too busy focusing on treating its customers like mice in a maze trying to get us to chase the thin, innovative next big cheese instead of just giving us the products we need like they used to.

Best years to own a Mac were 2012-2013. 2014 to now has been a pure **** show.
 
I see where this is headed. Its headed the same way the iPhone is headed.

1. "My flip phone is good enough."

2. The iPhone comes out

3. "Apple has changed the way people use phones!"

Soon. . .

1. "We don't need touchscreen laptop Macs."

2. A touchscreen Mac laptop comes out.

3. "Apple has changed the way people use laptops!"

Except that this won't happen. Apple's engineers aren't idiots. I guess you are aware that there are numerous Windows laptops with touchscreens available, but I also guess you never actually used one.

I have.

And you know what?

It's ****. Utter and complete ****.

Using a touchscreen on a notebook that either is on your lap or on the desk in front of you is one of the most awkward and uncomfortable ways to use a computer ever. And no clever engineering can change that, unless they a Macbook with an arm rest.

You're so clever. Macs are tiny sliver of their massive profit machine…
…that is still larger than the "tiny sliver" provided by iPad sales, as of Q3 2015.

Microsoft already proved there is a market for tablets running full OS…
…which is almost microscopic in comparison to the market for tablets with dedicated tablet operating systems. Apple made $4.5 billion with iPads in the last quarter. And Microsoft with their Surface? $0.6 billion, after having peaked at $1.1 billion early this year. And that is both the Pro and non-Pro Surfaces in total.
 
I think Apple clearly showed that their homegrown architecture can compete with x86. The A9X beats the 13" MBP in single core benchmarks. If they were to hyperthread their next processor, it would easily out perform the majority of their Mac lineup. I think they have a solid foundation with the A9X. So many ways they can build on it. If I were Intel, AMD, and NVIDIA, I'd be really concerned.

I agree, but I think Apple is more likely to grow the ARM architecture to replace the x86 in the Mac lineup. That gives them virtually complete control over the roadmap, except for external graphics processors. They would no longer be ties to Intel's x86 plans and can move forward how they want. The challenge would be deciding if Bootcamp compatibility is important enough to warrant building a compatibility layer into the architecture or OS to let it run Bootcamp.
 
While I wouldn't mind seeing an "Mac OS X-based iPad" I can see where the honeymoon would wear off soon around here and people would be saying, "Mac-based iPad is here....Now what is Apple gonna do next to please us?"

How dare we ask too much of our multi-billion dollar consumer electronics companies! They slave away in the kitchen, day in and day out, making everything just right for us, and yet we still want MORE! MORE! MORE!
 
There's obviously a huge disconnect between Tim Cook and his customers. He either needs new advisors that can read public forums, or maybe he should fire up Macrumors.com on his new iPad Pro and do some light reading.

Or he realizes online forums represent a tiny fraction of the Apple customer base and the posters seem to incorrectly think there viewpoint represents the majority of Apple users.
 
The only way i would remotely look at a 2 in 1 in an Apple product is if the second i remove the screen from the Macbook OS X disappears and iOS appears.

But i prefer having separate devices, even on the go. For example i quite often have manuals or documentation open on my iPad while i do the work on my Macbook, but thats my use case.

I have even tried to change my work habits a little in the last few months and i use my iPad a lot more to create documents, mainly Excel on Office 365. I just see the Surface as a laptop with a really bad keyboard and a really bad OS.
 
I'd love to see a Surface Book Mac Machine. Essentially a MacBook where you can pull off the screen and use it as a touch tablet.

But that tablet part lasts only 2.5 hours and is just as heavy as an iPad Pro.
 
Complete BS. Plenty of us want that.

It's just corporate speech. He also knows a lot of us want a converged device. They simply
- don't have the necessary tech (touch-friendly OS X) and
- don't want to lose the combined iPad + MB(P) sales to a less lucrative converged device sale.

Of course, they do know they do lose a lot of their users going for the MS Surface Pro4/ Book. I'll do the same (with the Book) as soon as it gets a decent OSx86 version with most stuff (4k 60 Hz output being one of the most important for me) working.
 
But that tablet part lasts only 2.5 hours and is just as heavy as an iPad Pro.

It'd be a FULL OS X device. Regretfully, iOS is just a toy. Even the Safari engine is highly restricted. You can't for example zoom into the text (make it fill the entire width of the screen) on many websites. (Reading mode, if at all supported by the particular page, isn't of help if you want to, say, also read the comments.) Running a desktop Web browser on a tablet would help a lot in these cases.
 
Except that this won't happen. Apple's engineers aren't idiots. I guess you are aware that there are numerous Windows laptops with touchscreens available, but I also guess you never actually used one.

I have.

And you know what?

It's ****. Utter and complete ****.

Using a touchscreen on a notebook that either is on your lap or on the desk in front of you is one of the most awkward and uncomfortable ways to use a computer ever. And no clever engineering can change that, unless they a Macbook with an arm rest.
Wait, but isn't that basically what an iPad Pro is with the smart keyboard (or a kickstand of some sort)? Last I checked it doesn't have mouse support, so you will need to raise that arm to scroll content right? Yet somehow the experience there isn't ****, somehow it is a wonderful experience. So where is the disconnect coming from?
 
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ARM just doesn't have the power of X86 to do heavy lifting.

Yeah you can port it to ARM but it probably wouldn't be very satisfying.

OSX El Bloatware probably wouldn't, but I bet Tiger or Snow Leopard would. They are running out of horsepower on HASWELLs. I don't think the CPU is the problem.
 
It'd be a FULL OS X device. Regretfully, iOS is just a toy. Even the Safari engine is highly restricted. You can't for example zoom into the text (make it fill the entire width of the screen) on many websites. (Reading mode, if at all supported by the particular page, isn't of help if you want to, say, also read the comments.) Running a desktop Web browser on a tablet would help a lot in these cases.

But it would be a Windows 8 experience since OS X isn't touch-optimized, and it is no small task to add touch to OS X. And it would be slower than the iPad Pro since the Core M is slower than the A9X.
 
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Are they hurting iPad sales

They will be hurting them. The SP4 / SBook is a great device. Now that the battery life, the noise of the SP4 etc. starts approaching that of the iPad, I don't see why I'd want to prefer, say, browsing the Web on an iPad than on an SP4. After all, I have a lot of problems with several Web pages on the iPad (for which I use the iPad the most) - inability to zoom in etc in a lot of pages. Those problems are simply non-existing with the significantly more advanced and flexible desktop Web browser engines.
 
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Too many people seem to believe that iOS is just a mistake Apple made when trying to create a second operating system, whereas it was actually a very deliberate and forward-looking technical choice.

It was. However many of us saw the potential in this consumption design that could allow it become a consumption/creation/production type of device. MS sees this. Alphabet sees this. It looks like everyone BUT Apple sees this.
Or they are lying to us. ;)

I'm sure I'm in the minority here but I agree with Cook - some OSX/iOS hybrid probably would be nasty.

That being said, iOS on iPad could use some work. Multiple user accounts, a more versatile desktop, better use of screen real estate, etc. and I'd be set.

Tl;dr put iOS on steroids rather than some Frankenstein hybrid.

Agree on that. Still, an iOS that incorporates the producing ability found in desktop systems and allows interaction of other devices like medical/research equipment and the proverbial mouse would be great. The downside is how to maintain (doubt it) the walled ability that defines iOS.

Dilemma.

If you want to run OS X on a light mobile device, than why not get a Mac Book. You are going to want the keyboard anyway. I don't want OS X on my iPad, it defeats the purpose of an iPad. I don't want to log onto Delta's web site to check in my flight or change a seat. I want to run IO S apps on the iPad. You guys who think Tim is wrong, are wrong.

I'd like the option of physical and screen keyboard. Why limit yourself to "one way"?. Are "we" wrong? No. We just can see potential and are not limited by what is.

...
It's also much easier to add features to iOS - a rapidly expanding market than to re-tool OSX in a matured market.

Why? I would think it would be far easier to integrate a new input type (touch screen) than try to crack open and drop desktop functionality into a walled OS.
 
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Cool story bro.

If that's the case, can you start giving us the best Mac then? Because for the last two years, the Mac has been pretty disappointing. A 12" MacBook, despite all the unjustified fan support, is extremely underwhelming. There's no reason for it to have a weaker CPU than a 2011 MacBook Air. For the price and premium, it should have AT least an i3 or i5 ULV and it should have two USB-C ports.

And the 15" MacBook? You might have fooled a bunch of blind fans into blaming Intel for Broadwell/Skylake delays, but you're not easily fooling me. You can't throw in, the SAME Haswell i7, add ForceTouch and some weird shallow keyboard, an R9 M370x that's pretty much the same power as the 750M it replaces and call that an upgrade.

That's barely even a refresh.

Skylake was around the corner? Not really. At this rate it will have been 100% a full year between the pathetic AMD ForceTouch refresh and Skylake release. Think about this... You could've given us Broadwell, a proper GPU upgrade, at least an M380x and it would've made a LOT of people happy and they would've bought it. Skylake is around the corner? So WHAT? Haswell was around the corner of Ivy Bridge and something else will be around the corner of Skylake. Giving us an upgrade would've been giving us the "best Mac you could" at the time, instead we got some cost saving measure to milk revenue. So remind me, how is that the best Mac you can give us?

That's not the best Mac you can make us, it's the best Mac you WANTED us to have for the money so that you can leverage the upgrades and accessories into a higher margin of revenue.

There's a dangerous routine that's starting to surface, where the release of some niche product causes Apple to decline upgrading another key product, to try to stimulate sales of that new product. When the 12" MacBook dropped, we got a pretty pathetic refresh of the 15". Almost as if it's to force users into considering the MacBook to get a REAL new product. With the iPad Air 2, we got the same thing with the Mini 3. Not even a storage bump or at least an A8 since the Air 2 was getting an A8X. Nope, focus all on the Air 2 so that people won't consider the Mini 3 and HAVE to get the Air 2 to get the new hardware. And now the same thing with the iPad Mini 4 and the iPad Air 2 and now the iPad Pro and the MacBook line.

We're basically going to hit a two year mark before we get an actual upgrade for the 15" Macbook and that's VERY awful for a huge amount of your mobile professional userbase like myself. I've had $2700 sitting in an account WAITING for a proper 15" upgrade because I don't want to jump into a 2~3 year purchase with hardware that's already 2 years too old. I'm a huge Mac fan, but it's getting to a point where I have to consider a Hackintosh just to stay on the platform I care about because the company representing it is too busy focusing on treating its customers like mice in a maze trying to get us to chase the thin, innovative next big cheese instead of just giving us the products we need like they used to.

Best years to own a Mac were 2012-2013. 2014 to now has been a pure **** show.
I actually like not having a lot of upgrades every year. I can rest well when i purchasing something.
 
Except that this won't happen. Apple's engineers aren't idiots. I guess you are aware that there are numerous Windows laptops with touchscreens available, but I also guess you never actually used one.

I have.

And you know what?

It's ****. Utter and complete ****.

Using a touchscreen on a notebook that either is on your lap or on the desk in front of you is one of the most awkward and uncomfortable ways to use a computer ever. And no clever engineering can change that, unless they a Macbook with an arm rest.


…that is still larger than the "tiny sliver" provided by iPad sales, as of Q3 2015.


…which is almost microscopic in comparison to the market for tablets with dedicated tablet operating systems. Apple made $4.5 billion with iPads in the last quarter. And Microsoft with their Surface? $0.6 billion, after having peaked at $1.1 billion early this year. And that is both the Pro and non-Pro Surfaces in total.
Picking and choosing numbers. That's what Samsung used to do.

Surface sales declined the quarter before the SP4 came out. Very normal. Also, you can't just look at Surface sales. Hybrid 2-1 W10 devices are made by name OEMs and sales are booming.
 
So if customers don't want it then why did you release a big laptop size iPad with a pencil mouse.
What is a pencil mouse?

People don't like change. It is why folks in here are arguing that Apple shouldn't go the same route. When Apple does (because it is likely they will) it will be done in a way that folks will be happier with (generally speaking).

I disagree. Hence why I'm scratching my head wondering why people want such a device from Apple.

Look at sales of hybrid 2-1 devices. Growing 77% while iPad sales decline.

http://www.gartner.com/newsroom/id/3077817

It's easy to have high percentage growth when you're basically starting at nothing.
 
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Are they hurting iPad sales, or just replacing Windows notebook sales? Lots of hybrid devices are just used as basic notebooks. Gartner's definition is pretty broad.
IPad sales are declining. Hybrids are one reason and so are phablets like the 6s+. The iPad is getting squeezed on both sides.
 
These CEOs have become like politicians.
  1. Nothing they say can be taken at face value
  2. They, like diapers, need to be changed periodically and usually for the same reason

For a while I've thought Wall Street has simply been manipulating Apple's share price. This article: http://www.forbes.com/sites/jaysoma...cuses-aside-apples-major-problem-is-tim-cook/ presents a strong case that Cook is the problem. He's not a visonary or even a compelling salesman, he's not even an average salesman or else he'd spend more than a few minutes onstage at each event.

One of Steven Jobs' last Apple events (perhaps even the last one) talked about Apple as being at the crossroads of liberal arts and technology, where did that vision go? I use Apple products all day, but what's the future going to be, just more incremental improvements? Bigger screens, thinner, stylus, Apple Music+, iCloud+, Apple Pay+? What about "Think Different" and "Put a dent in the universe"? The Apple Watch has been the only exciting development for me out of Apple in the past 4 years, but it's not a game changer. I don't expect blockbusters every year, but tell me what the heck you're striving for! Shareholders deserve better than this.
 
I like how everyone is forgetting that Microsoft has back-tracked on the original concept of Surface. Remember Windows 8? That showed trying to force tablet and desktop UIs don't work well. In that sense, Tim Cook is correct. You simply can't merge iOS with OS X without making both experiences mediocre.

Windows 10 has reverted back to classic windows, and now people use the Surface Pro's touch screen only for the pen for drawing/note taking. With fewer using the touch-optimize apps, it simply becomes a standard laptop with a mediocre keyboard and trackpad because they have to be on a type cover. Without the touch optimized Apps and interface, you aren't going to be on the couch or on a plane with it like an iPad.
 
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