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It'd be pretty exciting if they just dropped the device and put their focus back into making a good computer.

And make the screen a touch screen that is detachable. And when detached, switch from OS X to iOS. Now there would be no need for a separate iPad purchase. Now that's innovation. Get to it Apple. You have more money than anyone else, so no excuses.
 
The thing nobody wants to see is that "phones" are simply cannibalizing on the sales of tablets due to their size. A lot of people just couldn't be bothered to have or pick up an ipad when they have enough big display in their pocket. (Including me). I believe the tablet market has bright future, however the devices themselves need to be bit modified.
Until the iPhone has a pencil, iPad Pro will always be relevant.
 
I think at this point, I'd only buy another tablet is if it had Xcode and/or a proper Finder. It's a cool gadget but the hamstrung OS can't replace a laptop, and if I had a laptop I wouldn't be buying a tablet.
 
It's sad that for the past year Tim, and therefore Apple have fallen to the old Microsoft tactic of FUD (Fear, Uncertainty and Doubt) Everything is coming and it will be great so just wait and see what we have in the pipeline. Don't buy something else cause you'll be left out of the great new thing we are releasing at some point after now.

Sad part is the new products haven't been that great, mostly point upgrades of the existing devices. This has probably not helped sales as people might feel let down when the announcement comes out and it's just a faster version of what they have. For the computer lines I get that some of it is waiting for chips from Intel which is driving the ARM development but for appliances like iPads there needs to be some major selling point for someone to upgrade.

It doesn't help for the iPad line that there are 5 different iPads with different feature sets. Get Ive off his slim it down mindset and give us the same thickness but with double battery life and you'll get sales. Let's dream and do the same so that Laptops will go for a full 20 hours use on a charge or something. Let's even do the unthinkable and release new devices with *gasp* Lower Prices than the current ones! Apple wants to get new customers to drive sales then give them a better entry point than a 3 year old device for $269 when competitors have current gen products for the same coin.
 
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My experience with tablets is they are not my primary computing device so I do not feel compelled to upgrade very often like I am with the phone. I think the tablet is a fine tool, but I also use it infrequently. If it were my primary device I would certainly update it more often. But I also find that with a pad, almost any pad is "good enough". It doesn't fit in my pocket and I don't have a purse, so I even don't have the bigger phone. I have a 6s. Settings does not tell me that and that is a BUG.

My elderly mother uses her pad at home a lot, but is savy with the phone. I think Solitaire is a mission critical app. :D
 
It'll NEVER replace my iMac, nor become my main device ... the hell I'm going to use Adobe CS on a 9.7" screen ... but it has become indispensable for travel and research.
Sorry, I didn't mean to step on your toes. I merely meant that some have made it work for most of their tasks, I falsely presumed you belonged in that category, for which I apologize.
 
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... Apple should have three sizes of the iPad Pro with the latest Ax processors and it should have nothing in between no iPad Air because it is now a dumb product if it doesn't allow the use of the Apple Pencil. The iPad mini 4 should be the entry level iPad. Apple should not overcomplicate the product with the number of different iPads it sells.

I agree that they should simplify. But, I think you'll find that not everyone who buys an iPad buys a pencil. So it's probably not so dumb that Apple sells models that can't be used with a Pencil — if it results in a significant difference in cost. Ideally, though, yes, they'd all be pro-capability. With the 6-plus iPhones, I suspect sales of the iPad mini are very small now. Though (to repeat a point I complained about above) if they put telephony in the 4G iPads, a lot of people would buy an iPad mini over an iPhone. Personally, I'd just have a 12" iPad Pro at the max capacity.
 
Remember, Timmy said.

“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” ...
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.


What an idiot.
Agreed. I wonder what tools Tim actually uses except a mail client, browser, word processor, spreadsheet and a presentation tool. Probably none. But for the above you don't need a thousand $ device, nor an Apple product...

BTW, even for those things, I don't understand how an iPad is superior to a notebook or a desktop. I use my iPad pro solely as a tool to write hand-written notes via onenote... Ah, + as a secondary screen to my notebook. Otherwise, the thing is pretty useless to me.
 
Remember, Timmy said.

“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” ...
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.


What an idiot.

I sort of went the other way. Gave up a laptop for an iPad. Within a year, the iPad was my kid's toy and I got a MacBook Air. But that was in the good ole days when they had a port or two. Would probably get a Surface Pro today.
 
The Boy Who Cried Pipeline

There was once a boy who thought it would be fun to cry 'pipeline!' At the top of his voice. Just to see what would happen.

And all the villagers rushed to see what was coming out of this pipeline, for they had heard tell of magical exciting things to come from it.

But when they got to the boy, there was nothing there.

"Where is the pipeline?" asked one villager.

"Oh... don't worry, there are great things coming soon. In the pipeline. I'm not worried about that." Said the boy.

The villagers were a fair group. They shrugged their shoulders and said "well the boy seems pretty sure. We'll give him the benefit of the doubt".

Not long after that incident, the villagers heard the boy cry "pipeline!" Once more, at the top of his voice. Again, they rushed to see what magical exciting things were coming from the pipeline, finally.

But again, they were disappointed. They couldn't even see a pipeline.

....

If you are enjoying this story, then check back to this post every day, because you will love what happens next. No, really, it's very exciting, and I'm not worried at all about how it continues. Feeling very confident about it. Lots of great twists and turns and characters and story to come. Pipeline!
 
Agreed. I wonder what tools Tim actually uses except a mail client, browser, word processor, spreadsheet and a presentation tool. Probably none. But for the above you don't need a thousand $ device, nor an Apple product...

BTW, even for those things, I don't understand how an iPad is superior to a notebook or a desktop. I use my iPad pro solely as a tool to write hand-written notes via onenote... Ah, + as a secondary screen to my notebook. Otherwise, the thing is pretty useless to me.
Tim office has an ipad pro, and an imac...so i think this does it all
 
So they sell, likely, more iPad Minis and iPad 2s? Hmm. Price is a factor. Hmm. Apple already is rumored to be killing the iPad Mini and all the lower end ones to make for a higher average selling price. Hmm. I suspect this strategy may backfire in the long run but give some impressive profits in the very short term.

I've never owned an Android anything but Apple has me considering a cheap Android tablet for my son. If for no other reason it's easier, and cheaper, to get a ruggedized Android tablet and with more shape configurations.
 
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Adobe apps on a 9.7. Thats scary and here i am using a 22 inch monitor and wanting to upgrade to something larger
Personally, I think the biggest shortfall of the iPad is the lack of Photoshop or at least Pencil support in Lightroom Mobile. I want Pencil editing in my photo editor of choice.

Other than that, the iPad is already perfect for my media consuming needs, so not much reason to upgrade.
 
I hate to be cynical—it's not my nature—but Tim has repeatedly made these claims/promises of amazing pipeline of products and little-to-nothing materializes.

The hard truth is Apple is still selling out-dated technology from routers to desktops on an ignorant public. They sold a 8gb iPhone on an unsuspecting public until Google starting running ads against Apple on the point.

And the hardware is the good news. Software, AI, voice, machine learning, cloud, Apple is scrambling to catch-up and clearly doesn't understand that it's the software that's holding back the iPad and it's crazy to limit Mac OS and first party app just so they can have parity with iOS. They don't understand their core who bring in the masses.

Maybe this is their strategy—to milk those products with little-to-no investment, free money from legacy lines, and focus on the iPhone which is the future.

Or, even worse, Tim is clueless and doesn't understand how bad the product lines and pipeline are. It's easy to be confused by this as the financial numbers are high, but this is the false positive that fooled Balmer, et al.

A large enterprise like Apple is like a rocket ship flying through space. A rocket ship in space will keep going, many times for years, even after it runs out of fuel. Founders can tell when the rocket ship is running on legacy momentum and not real market driven innovation. Their replacement CEOs rarely can. This is Tim's problem.
 
For some people, the iPad makes sense as a laptop replacement. For others, there's not enough room for a product in between the laptop and the phone. I think one way for the iPad to shine on it's own would be as an appliance. If the price were $100-200 (even with less horsepower) and I was able to add them around the house for particular purposes, it would start making more sense as an appliance. Toss one in the car for the kids to watch videos, velcro one in the kitchen for TV and recipes, one in the living room for web browsing and home automation. That's a scenario where I could see it getting more penetration.
 
Well, Tim isn't a product guy, he's an operations guy. Tim was the guy who would say "I don't care what we build, my job is to build 50 million of them in the most efficient/cheapest way possible."

Now that it's his job to decide what to build, well, things aren't doing so well. There must have been a process for this in Apple University/the process. Apparently it's not working.
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f the price were $100-200 (even with less horsepower) .

You can get used iPads for that much. The problem is you can get an android tablet for like $25. That makes it hard to compete on the low end.
 
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Even the Apple diehards have to admit -- It's gotten exhausting to hear Tim say "Exciting things are coming." You can't just keep saying the same thing and expecting things to change. You gotta put in the effort!
 
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