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Tim Cook Sends Email Highlighting iPhone 5s, iPhone 5c and iOS 7 to Employees

terraphantm said:
Oh I agree 100%; if they had to spend time and money on making a new design, it should have been for the high end. They should have just released an iPhone 6 and made the 5 the mid-range product. The tick/tock cycle really isn't appropriate for yearly releases (IMO). At 6 months, fine, but it just doesn't make sense to go 2 years with the same design.

But this is what happens when you're so successful that you don't have to do anything. Happens to just about every company in the same position.
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If an aesthetc design can't last two years it's not a very good design IMO.

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haruhiko said:
The 5 was discontinued and replaced by 5c.
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So? The internals of the 5C are the same as the 5 and in some areas improved. Not sure how that constitutes a downgrade.
 
haruhiko said:
So how to explain the iPhone 4 326ppi retina display in 2010? Apple did pioneer with this highest PPI/resolution mobile phone screen ever and they didn't wait for the technologies to mature nor for other manufacturers to make mistakes with them. They just did it first.
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Or the ipad 3.Apple led the way with hi res screens.

Just for fun I looked back at all the threads for the release of new iPhones.Every year since 2009 it's the same old story.Apple is doomed android yada yada yada yada yada.

Do you haters ever learn.
 
doug in albq said:
Image

That picture from the article equals Steve Jobs' worst nightmare...every single gaffe Steve knew to resist, Apple is now doing.

Sorry, but that image above reminds me of Dell.

--

I love Apple...which is why I say...come on, man. I do not care if they had colorful iMacs 15 years ago....15 years ago is dated.
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So are the colored iPods dated? Were the 4th and 5th gen Nano's dated? Is the Nokia Lumia dated? Sorry to burst your bubble but Steve Jobs wasn't gaffe free.
 
Rogifan said:
So what was major about the Galaxy S4?
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I have no idea, never bought a mobile device that was not an Apple product...try again with your deductive skills.

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Rogifan said:
So are the colored iPods dated? Were the 4th and 5th gen Nano's dated? Is the Nokia Lumia dated? Sorry to burst your bubble but Steve Jobs wasn't gaffe free.
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iPods are toys, for music and/or kids.
 
samcraig said:
Pretty much what I was asserting as well.

Not to mention - as this is Production 1.0 - the costs for all the R&D/Manufacturing of the new device can't be ignored.

But they'll make that back in those ridiculously priced cases ;)
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Not crazy about those cases, but I just bought another clear gel case for my 5 as my first one was starting to yellow(didn't even last a year). Cost me $25 with tax at Best Buy. So is $29 that ridiculous?
 
dparri526 said:
I was waiting, until today, to buy my wife one of the iPhone 5c's. I was expecting a price point of $349 - 399. Once I heard how much they were going to be I went with an Android phone.

I am a big Apple fan. Imac, Iphone for business, Apple TV, Ipad and Ipad Mini. I didn't pay for my phone, but everything else I purchased. I like Apple products alot and prefer IOS to Android. But when I can buy an Unlocked phone for 300 vs 549, well Android will win every time.
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Sure, your point on price makes sense. I would do the same. What I dont understand is why Apple is supposed to sell at every price point? There will always be a cheaper Android option...its how Android is sold by multiple vendors. Apple plays a different game. If you look at Android manufacturers making profits, its not at the low end of price.
 
j1787 said:
I really don't know what everyone expected? It's an "S" year. History repeats itself and all the rumors pointed to it. It's just a minor refresh with some "cool" new colors and minor features to expand market share. That's just business everyone. It's no different from from the galaxy S line.

You have options! This is why other companies are doing well, they offer alternate options for you want different. Grass isn't always greener, but for some folks it might be.
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What other companies are really doing well besides Samsung? Maybe some Chinese companies in China. But HTC isn't exactly awash in profits and Microsoft got Nokia's device business for cheaper than what they paid for Skype (or Google paid for Motorola).
 
doug in albq said:
Image

That picture from the article equals Steve Jobs' worst nightmare...every single gaffe Steve knew to resist, Apple is now doing.

Sorry, but that image above reminds me of Dell.

--

I love Apple...which is why I say...come on, man. I do not care if they had colorful iMacs 15 years ago....15 years ago is dated.
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I suppose you'd rather have 5 shades of sepia tone...
 
JobsGang said:
Or the ipad 3.Apple led the way with hi res screens.

Just for fun I looked back at all the threads for the release of new iPhones.Every year since 2009 it's the same old story.Apple is doomed android yada yada yada yada yada.

Do you haters ever learn.
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So I said Apple pioneered with cutting edge technology makes me a hater. I just can't follow your logic. :D
 
I guess the 5C is to replace what the 4S was. Without it, it would have been the 5 but I guess the 5C will be cheaper to produce and it'll make the 5S more attractive.
 
Rogifan said:
What other companies are really doing well besides Samsung? Maybe some Chinese companies in China. But HTC isn't exactly awash in profits and Microsoft got Nokia's device business for cheaper than what they paid for Skype (or Google paid for Motorola).
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I see what you're saying, but even with one company (Samsung), the point is valid. Options are out there for those not happy.
 
Exponent said:
I'm surprised Apple has been caught this flat-footed. The rise of the Big Screen Phones has been going on for the last year, and is picking up steam.

Now the "flagship" phone has a piddling screen in both size and resolution compared to the Samsung S4.

Don't be surprised / get upset if we get a February refresh on the iPhone line - it has real market holes compared to Android.
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What do you think sold more in the past year the Galaxy Note (Go Ahead and combine the I/II & III) or the iPhone 4S?

The whole giant phone thing is just goofy.

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Rogifan said:
Barely working for who? Apple sales figures would say otherwise.
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A lot of posters live in a fantasy world where there is a phone outselling the iPhone..
 
Rogifan said:
Barely working for who? Apple sales figures would say otherwise.
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It was barely working for me, and many others who expected a bit more from Apple. iPhone 4 was monumental, Apple has been innovatively-resting, and dealing with issues of scale since then...

Sales figures...? I thought Apple was the BMW of the tech world, not the Toyota Corolla (not that there is anything wrong with Toyota)

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Edot said:
I suppose you'd rather have 5 shades of sepia tone...
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How many shades of Macbook Pro are there?
 
Ok......

so no free iWork and other software for people using iOS 7, only for new devices.....:confused:...:eek:.....bummer.....

I am seeing already posts in the Forums claiming for free credits, reinbursements and things like these....oh, Apple, you are getting yourself a lot of heat for small pieces of software.....Better select a range of serials manufacturing numbers and give away to those the software. You are not in the range?....So sorry. Anyways, the purchases dont even total $20.....


:):apple:
 
j1787 said:
I see what you're saying, but even with one company (Samsung), the point is valid. Options are out there for those not happy.
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Absolutely. There are other options. The question is how well they're doing (outside of Samsung).

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didztran said:
I guess the 5C is to replace what the 4S was. Without it, it would have been the 5 but I guess the 5C will be cheaper to produce and it'll make the 5S more attractive.
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Here's John Gruber's take (similar to mine and a couple other people in this thread):

It’s just that instead of putting the year-old iPhone 5 in slot #2, they’ve created the 5C to debut in that slot. The 5C is, effectively, an iPhone 5. Same A6, same camera, same just about everything — except for the most obvious difference, its array of colorful plastic shells. This is not an iPod Touch with a cellular antenna (the iPod Touch, which was not updated today, still has an A5 chip and roughly 4S specs). The prices of the iPhone tiers remain the same as last year. What changes with the 5C is that the middle tier is suddenly more appealing, and has a brand of its own that Apple can promote apart from the flagship 5S.

In marketing, what looks new is new.
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Oh and for for all the Jobs fanboys, Gruber says (and I've read other impressions saying the same thing):

Yes, it’s plastic, but there’s nothing cheap about it. It has a far better fit and finish, and feels way better in your hand, than Apple’s previous foray into plastic iPhones, the 3G and 3GS. The 5C feels like a premium product.
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doug in albq said:
Image

That picture from the article equals Steve Jobs' worst nightmare...every single gaffe Steve knew to resist, Apple is now doing.

Sorry, but that image above reminds me of Dell.

--

I love Apple...which is why I say...come on, man. I do not care if they had colorful iMacs 15 years ago....15 years ago is dated.
Click to expand...

Have you ever looked at the iPod lineup?
 
LeandrodaFL said:
I have no plans of getting an iphone, but I welcome the choice of colors, as opose to only 2 as have been.

Having said that, who is the child choosing the colors? Give me a Ruby red or a indigo blue phone!
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Add sapphire blue and emerald green to the choices.

I was going to call them "Play-Doh" colors - but that would be an insult to Play-Doh which has many saturated colors.

Play_dough_04762.jpg
 
Rogifan said:
If an aesthetc design can't last two years it's not a very good design IMO.

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So? The internals of the 5C are the same as the 5 and in some areas improved. Not sure how that constitutes a downgrade.
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Aesthetically, the 5 was already not that much different from the 4/4S. Yes, the manufacturing process was quite different, but the look felt similar. More of a facelift than a redesign. Keeping the same design for the 5s just makes it feel even more dated.

For this industry, I would say minor changes (e.g. 2G -> 3G; 4 -> 5; iPad 1 -> 2+) every year, and major changes (3G -> 4; iPad -> iPad 5 / Mini) every other year would be reasonable. Even those "major" changes I listed above are still less dramatic than what you see in Android phones; from the front, the iPhone's look hasn't changed at all asides for the removal of that chrome frame.

In the iPhone's case, the only aesthetic change that wowed me was the upgrade to the iPhone 4. It just screamed "high end" and was a fairly radical from traditional smartphone designs. Of course we later found out that they were inspired by Sony's aesthetic (which is probably why I like the look of the XZ1... if they make a "mini" version of that, I'm buying it)


Regarding 5 vs 5c: I would consider going from metal to plastic to be a fairly significant downgrade. Especially when the plastic is only available in childish colors. It looks like a fisher price toy. They should have modeled it after the iPod touch 5. I'm not sure what improvements you're referring to. I didn't see anything mentioned that the 5 didn't have
 
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