That's a nice feature Apple included.
Of course some, apparently feeling threatened, will reflexively trash it because it doesn't produce perfect results a portrait photographer with years of experience could achieve with lights, soft boxes, stands, batteries, reflectors, etc.
Others, however, will recognize providing lighting features, imperfect as they are, will enable ordinary users to tap into their creative side and create photographs that make them and their subjects happy. From a device that fits in their pocket.
And perhaps a few of those, after playing around with their phone camera and effects, may feel stoked and motivated to even want to pursue photography or some other artistic endeavor.
A good thing.