It's not just today's tweet, the opening of the theatre, as I said Tim uses Steve's name to honor him far too often. Let him rest in peace. He didn't have to publicly remind the world of Steve's passing in a tweet, an internal email would've been great. It's like a preacher knocking on your door to push you religion when you may not want it.
Sure you can say 'don't read the tweet then' but there is more on this site we all visit for information, discussion, learning etc.
I love Jobs' creative mind, effort, tenacity, and miss his stage presence just like any other fan! I've never stated in a post "Steve wouldn't ..." so in that same token I don't feel Tim should've mentioned to the world "anniversary" of Steve still insipiring us (seems like a sales pitch), still with us and a quote from Steve.
"Remembering Steve today. We'll continue to make insanely great products, as his vision still drives us at Apple" may have been better. Jobs is NOT with them ... he's long gone, his personal touch on their products most likely too. I'm VERY curious what will happen when Cue, Federighi, Cook, Ive and especially Schiller finally retire?! Will anyone new in the executive chairs keep mentioning Steve as much? Will it make Apple any less of a company then?
I just prefer ones passing to be remembered, honored, but not their likeness continually invoked to those that may not have known them personally. Statues and the like.
But if Cook insists to honor Steve in his own way ... then why not go full out and make Apple go hard like Jobs did with Think Different Ali ad in response to Michael Dell when Apple's store front first went up?