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Tim Cook Talks Apple Work Culture, Product Innovation, Self-Repair Service for iPhone and Mac, Steve Jobs, and More in New Interview
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Innovation? Apple is having a LONG dry spell. OK, they added more megapixels to the cell phone camera and swapped out the CPU on the Mac. But I don't see anything that allows a person to do something new, not sense Steve Jobs was running Apple.
Yes the last cool thing for me was FaceID. I think the Landscape FaceID is cooler than anything else lately.
His response to "what was the last thing that made you say 'that's cool'" is so disappointing. M1 and M2? Really? Nothing that amazes the user or delights the senses?
It would be a mistake Maestri is good at finance not technology.That's if he will ever walk away. I think It will be Luca Maestri. Yes, Craig is a great choice but I don't see it happening.
Apple Leadership - Luca Maestri
Luca Maestri is Apple’s senior vice president of Corporate Services and a member of Apple’s executive leadership team. Learn more about Luca.www.apple.com
Maybe he’s a share holder?
Anyway, Tim Cook has obviously done a great job financially speaking, but it is also clear that Apple under his leadership is less focussed on the products. I’ve been using Apple products since the original Mac, and still do, but now they are designed to optimize profitability instead of user experience and satisfaction. Sometimes those go hand in hand! Sometimes they don’t, and then you know what todays Apple will prioritise.
And if the PS5 had Halo and all the other Xbox exclusives, then Sony would sell more PlayStations and Microsoft would lose their stranglehold over the West. Wouldn't it be swell if PS5 owners could play Halo Infinite against Xbox owners? Or if Xbox owners could play Last of Us against Playstation owners, then Microsoft would sell a lot more Xboxes and Sony would sell less PlayStation's.
I honestly don't even know why he does them they are so monotonous and uninteresting. It's the same droning on and on. Its because he runs a technology company, but isn't a technology buff himself, he has people for that. It's not really his fault, he's an operations guy at heart. But you'll never see him write an open letter along the lines of why Adobe Flash is dead etc because he's in touch with the current state of tech and where it needs to go etc.
So the best response you can do is a deflection? Thank you for proving my point.
I don't know what else to say. It's a feature Apple has spent a fortune developing and that people love, it makes people want to stick with iPhone. Google should be paying Apple billions a year to make their phones compatible.
Yeah, like all the other computer manufacturers making market busting new products...like, um, well there's, no not them, maybe. In case you haven't noticed, computers and phones are a pretty mature market at this point. The others are apparently waiting for Apple's AR-VR entry (solution in search of a problem IMO).
As corporations get bigger, they become risk averse in the natural course of things, mostly because they are playing with other people's money, which comes with big and expensive legal strings attached, from investors big and little who for some reason look at stocks like a savings account and don't want it blown on product failures).
By the way, who exactly are these "true innovators" you write of? Please don't say Musk, because I can't take the laughter right now.
Impossible isn't a thing unless it's AirPower or a functional Studio Display.
So much negativity. Apple continues to make great products which elicit passion, otherwise this message board would not exist to the extent it does. Few in any people in this forum have any clue of what it takes to successfully run a multi-trillion dollar company, the largest company in the world. It's a publicly traded company and they do bear responsibility to shareholders. I think they do try to follow their mission statement to some degree at the same time. This doesn't seem to stop all the small-minded armchair quarterbacking though.
Someone with an engineering background* couldn't possibly be interested in Popular Mechanics. Makes sense.
*Cook has a Bachelor of Science in Industrial Engineering from Auburn.
For some reason I was expecting Tim to have grown a beard as I scrolled down over this photo.
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That’s because he’s just regurgitating what someone else (ahem, Steve) said, except Steve backed his words with actions. And for crying out loud, if he’s going to repeat Steve’s mantra, like…
“We debate about things that we do and do not do, because we know we can only do a few things well. You have to debate and say no to a lot of great ideas so that you can spend your time on the ones that are truly unbelievable.”
He should NOT be selling $20 microfiber cloths!! The greatest innovation there is how he suckered people to actually buy a 50 cent cloth for $20!
He is not even close to filling Steve's shoes. A beard.....ha ha....
Sadly, Steve Jobs isn’t with us any more. Someone had to run the company and Tim Cook was chosen. Has he been perfect? No, he’s human being. Was Steve perfect? No. He made huge contributions to the world of technology. It’s debatable whether they were good or bad given society’s device addiction. Steve often treated his family, especially his first wife and daughter, and employees terribly. Did he make the impossible possible in doing so? Perhaps. I’m personally happy Tim running one of the world’s most valuable companies, especially given his personal background. Do I want them to do better? Of course! But Steve is not coming back. Has Tim driven the company into financial and technological ruin? Debate all you want. But numbers (new users and revenue) don’t lie. Complain all you want, but you can’t bring Steve back. If you feel someone could do better, have at it. Don’t buy apple products. Don’t use their services. Sell your stocks off if you own them. But Apple will continue on and Tim’s job is to be the company’s biggest cheerleader. The comments “I didn’t read the article, but…” are especially rich. Ah, the Internet.
There's not a required correlation between earning a degree 40 years ago and having an ethos that aligns with that field in the present day. I know plenty of people who got a degree and then never used their specific expertise in their career moving forward. It's not that Tim Cook "couldn't possibly be interested" in Popular Mechanics, of course that's possible. His interests, his personal ethos, and his public persona are all separate discussion points. The point is that this is a press release disguised as an interview. The publication lines up enough with Cook's (and Apple's) public persona and he would have never spoke to Popular Mechanics if this wasn't true (along with having control with what questions could be asked, what questions couldn't be asked, what the framing/expectation of the piece was, etc.). It should be read like an advertisement, nothing more, and I think it's fair for people to criticize it through this lens.
TheYayAreaLiving 🎗️
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Would love to see him in a beard. But I think he shaves every single day. Do we have any Apple exec's with a beard or a mustache? I can't seem to recall. Maybe it's not allowed?