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So much negativity. Apple continues to make great products which elicit passion, otherwise this message board would not exist to the extent it does. Few in any people in this forum have any clue of what it takes to successfully run a multi-trillion dollar company, the largest company in the world. It's a publicly traded company and they do bear responsibility to shareholders. I think they do try to follow their mission statement to some degree at the same time. This doesn't seem to stop all the small-minded armchair quarterbacking though.
What responsibility is that? Because legally, there aren’t required to maximize profits for them.
 
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What an absolute load of ********. Privacy is a "human right" up until his CCP masters come calling, then it's time for his "follows the laws in countries we do business with" copout. It's a "human right"......except if you're one of those pesky Uyghurs slaves building Apple products on the cheap.

What a duplicitous scumbag.
 
What responsibility is that? Because legally, there aren’t required to maximize profits for them.
I think it boils down to maximizing shareholder value. You are correct that they aren't required to maximize profits, but often shareholder value and profits tend to go hand in hand.
 
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Steve wouldn't have launched half the products that Apple has, nor would he have bought Beats. He would have also fired all the people complaining about having to come to work. He was savage that way.
 
Another PR interview with the scripted questions and talking points. Apple executives are never grilled by journalists these days. Sad
Cause they’d never be invited back and they want the story.

Apple probably makes them sign a NDA so they can’t even release it without permission.
 
privacy, education, accessibility, and the environment

1. How does that work for China?
2. Let's get that MacBook Air in the range of $2000 (16GB 512GB) for education sake.
3. Never heard accessibility being at the center of Porshe and Ferrari mentality. People with disabilities can't afford your products man.
4. Let's remove the chargers and make our own proprietary ports so that people buy more cords and chargers on top.

Tim Cook misguided virtuosity rule book.
 
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Move Tim to Head Bean Counter and put someone who understands product at the top again. This is corporate, capitalist drivel.
 
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I am glad, even on Macrumors, People are finally waking up to Tech PR. It may be late, very late in the whole Tim Cook' PR game. But at least some are recognising it.
 
Would love to see him in a beard. But I think he shaves every single day. Do we have any Apple exec's with a beard or a mustache? I can't seem to recall. Maybe it's not allowed?
A few have very light beards.

So much negativity. Apple continues to make great products which elicit passion, otherwise this message board would not exist to the extent it does. Few in any people in this forum have any clue of what it takes to successfully run a multi-trillion dollar company, the largest company in the world. It's a publicly traded company and they do bear responsibility to shareholders. I think they do try to follow their mission statement to some degree at the same time. This doesn't seem to stop all the small-minded armchair quarterbacking though.
Yeah it’s typical here. Everyone wants a brand new product every time. They need to criticise because they’re not capable of accepting all the good things Apple do.

Apple has revolutionised the phone, the watch. There is only one real tablet. No one else integrates a watch with fitness like Apple has. They started a new paradigm with the M series chips. They make their products look great. (subjective I know), but who else does an aluminium laptop like Apple. Most are plastic crap. Everyone copies Apple. If Apple made a foldable phone like Samsung, they’d be toasted over it. Class leader in Touch pad, speakers, screen, cpu, form factor.

Apple aren’t perfect, but that report about privacy put Apple in the best position. People need to realise what they've got with Apple, because in a different world we wouldn’t have them.

…And because I know the trolls here will hate that I am saying positive things about them, and I know they hate anything good said about Apple, I’ll start the Thumb Emojis for them. 👎
 
A few have very light beards.


Yeah it’s typical here. Everyone wants a brand new product every time. They need to criticise because they’re not capable of accepting all the good things Apple do.

Apple has revolutionised the phone, the watch. There is only one real tablet. No one else integrates a watch with fitness like Apple has. They started a new paradigm with the M series chips. They make their products look great. (subjective I know), but who else does an aluminium laptop like Apple. Most are plastic crap. Everyone copies Apple. If Apple made a foldable phone like Samsung, they’d be toasted over it. Class leader in Touch pad, speakers, screen, cpu, form factor.

Apple aren’t perfect, but that report about privacy put Apple in the best position. People need to realise what they've got with Apple, because in a different world we wouldn’t have them.

…And because I know the trolls here will hate that I am saying positive things about them, and I know they hate anything good said about Apple, I’ll start the Thumb Emojis for them. 👎
Well said! 👏
 
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Tim Cook says so much here without actually saying anything at all. Every response just turns into an opportunity to sell an Apple product. I don't feel like I'm reading a human being saying anything real. Should I expect to? Not through the lens of capitalism, no. But it sure would be nice to know there's a living person - and not just an uber-wealthy corporate entity - being interviewed here. This might as well be prefaced with "Sponsored" across the page.
This is not what capitalism is. This is greedy-crony capitalism. True capitalism has morals and ethics, that's at least how it was in the US during its founding years. Wealthy Americans and entrepreneurs that are raised with morals and respect for family and tradition, contribute to their communities and donate a great amount of their wealth to good causes. The likes of Tim Cook on the other hand though and the Hollywood elites, they like to show off and donate money only to get a tax write off or to benefit one of the "humanitarian" organizations they are part of. So there's a big difference from capitalist to capitalist.
 
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I am surprised about the negativity regarding Tim Cook, especially from folks on this forum who presumably love and buy lots of Apple products. Tim is an operations genius and you can see it in the way Apple has streamlined and optimized its logistics. Heck that is why Jobs brought him in and now Apple is second to none in that regard. Give the guy a lot of credit for then growing the business to one of the world's most capitalized and most admired. As a stockholder, I think I speak for lots of stockholders in saying that he has overseen enormously successful growth and earnings. Customer satisfaction is industry leading. Is he perfect? No he is not Jobs, he is not Ive. He knows his limitations. He's not an outgoing, photogenic type of guy. He's just Tim. But he stepped in ten years ago at a very tough time and has done a pretty darn creditable job. He has outperformed what the owners of the company expected him to achieve. He is now pretty much universally recognized as one of the world's top CEOs. And the company is on better overall footing today than when he became CEO. That's the acid test of any corporate leader.
 
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Reading a Tim Cook interview makes me miss and appreciate Steve Jobs so much more. Steve actually had original thoughts and insights, not just generic corporate PR responses.
The difference between a parent talking about their baby vs a bureaucrat from another planet talking about the same baby
 
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Tim Cook says so much here without actually saying anything at all. Every response just turns into an opportunity to sell an Apple product. I don't feel like I'm reading a human being saying anything real. Should I expect to? Not through the lens of capitalism, no. But it sure would be nice to know there's a living person - and not just an uber-wealthy corporate entity - being interviewed here. This might as well be prefaced with "Sponsored" across the page.
Exactly. One of my favorite things about Steve was his ability to sound completely relatable and like a normal person while still playing the role of company spokesperson.

One of my favorite examples of that was when the press asked him his opinion on a new Microsoft Zune feature that let you wirelessly share songs temporarily with other Zunes within a certain range.

Steve's response was something to the effect of "If there's a pretty girl I wanted to share a song with, why wouldn't I just walk up to her and ask her if she wanted to share my headphones so we can listen together?" It was simultaneously logical, relatable, and completely tore through this competitor's "feature" that had been totally over-engineered.
 
It's a little-known fact that Tim Cook was raised speaking this way.

His mother after school: "How was school, Timmy?"

8-year-old Tim: "At Robertsdale Elementary School, we are constantly pushing forward what it means to receive a 3rd-grade education. Our diverse teams of students and faculty explore subjects like math and history from many directions and perspectives. We take the word impossible as a challenge. When we sit down in the morning, we are always asking: 'What is the best way to learn the material?' 'What are the limits imposed on us by the laws of physics?' And when we see the best way to teach a subject, that is a compelling force for us to power through any problems."
 
Reading a Tim Cook interview makes me miss and appreciate Steve Jobs so much more. Steve actually had original thoughts and insights, not just generic corporate PR responses.
Yep, Steve Jobs was a great salesman. Seems like he did a great job on some people here.
 
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