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Talk is cheap, especially when speaking to a room full of investors. Sadly, it’s probably the only thing on Cook’s watch that *is* cheap.

I’m a long time Apple fan so I really don’t like to criticise but their rate of product development under Cook has been glacial.
 
What's sad is how both Wall Street and a lot of tech pundits (and MR members) have wildly unreasonable expectations for product development at Apple. Not that this is really how Apple has ever operated, but at the size they are today, they can't afford to rush any product to market, because the backlash they'd face by consumers, investors and competitors would be worse than their being pegged as being behind on innovation.

And on the other side, they seemingly get little credit for the incredible development that they have been doing with their A, S, T and W series chips. Frankly, they've been making products that are so good, people slow down their upgrade cycle because they can.

All this buzz created by the folding phones - which are no doubt very cool, but it's blind enthusiasm at this point. Wait until people pay big bucks for them and have screen scratch issues in the first month, or sagging / wrinkling screens over a couple of months of use. Let's see how excited people are when the real world issues of a product that is only half baked come to light.

Of course I'm writing this so a bunch of other like-minded people who clearly DO NOT represent the views or tech-craziness that we all exhibit can jump at the chance to prove me wrong. If I asked my wife what she thinks of the Huawei or Samsung folding phones, her response would be..."What are you asking about?"
 
As soon as I saw this article, I knew the majority f comments would be toxic. Macrumors comments have not disappointed.
First: CRiticism isn't toxic. if we never allowed criticism, the world wouldn't suddenly be sunshine and rainbows. in fact it would suck because nobody would be trying to do better.

Criticism can be a great motivator especially if it starts pilling up due to innefective solutions.

secondly, this site wasn't always this way, over the last couple years, there have been even people who would have been the most positive fanboys starting to show a lot of disgust and distrust of Apple's corporate practices and directions.
this is evidenced by slowing and declining sales in a couple sectors (including 9 million less iphones sold in a single quarter).

but instead of trying to be even a voice of positivity for the article, you TOO are being "toxic" in your comment by throwing around words like toxicity at the memberbase instead of providing your own feedback on the topic at hand.

simply put: People are getting frustrated with Tim Cook's leadership. Some of it unreasonable. Some of it quite disgusting (based on his personal life). But those who are questioning why he has continued year after year to promise "great things in the pipeline" yet has not delivered significant product updates accross the lineup, things that don't even take a lot of raw innovation, there's significant doubt that he has any product development capabilities to be able to adequately guage what new products people are going to want in the first place.

Tim is an numbers guy and a bean counter. YOu NEED someone like him in a company. You need him to tell you whether what you're doing is working financially or not. But it's clear that he's really not the guy to lead. the numberes are more important to him than the products and it's glaring.
 
Apple could easily reduce the price of the MBA now, they just need to accept an industry standard profit margin, and not the ludicrously high margins their share price depends on. When I hear Apple’s PR spokesperson Rene Richtie continually say on podcasts that Apple can’t make the 12” MB or the MBA to sell for $999 I cringe; they can, they just don’t want to.
 
What's sad is how both Wall Street and a lot of tech pundits (and MR members) have wildly unreasonable expectations for product development at Apple. Not that this is really how Apple has ever operated, but at the size they are today, they can't afford to rush any product to market, because the backlash they'd face by consumers, investors and competitors would be worse than their being pegged as being behind on innovation.

And on the other side, they seemingly get little credit for the incredible development that they have been doing with their A, S, T and W series chips. Frankly, they've been making products that are so good, people slow down their upgrade cycle because they can.

All this buzz created by the folding phones - which are no doubt very cool, but it's blind enthusiasm at this point. Wait until people pay big bucks for them and have screen scratch issues in the first month, or sagging / wrinkling screens over a couple of months of use. Let's see how excited people are when the real world issues of a product that is only half baked come to light.

Of course I'm writing this so a bunch of other like-minded people who clearly DO NOT represent the views or tech-craziness that we all exhibit can jump at the chance to prove me wrong. If I asked my wife what she thinks of the Huawei or Samsung folding phones, her response would be..."What are you asking about?"

Is it too much to ask for the Keyboards to work correctly or the T2 chip to not crash?

Not all of us have wild expectations…

Some of us just can’t believe how low their own expectations for performance, longevity and reliability seem to be.
 
I don’t think he knows what he means.

Looking on the bright side, I don't think we have a clue what Cook means, even if it's great fun to fantasize about what might be the next impressive thing off Apple's drawing boards. Some of the past rollouts are complex enough, compared to what had come before, that we know those new efforts hung out on those boards for years before one of them emerged in a keynote as "... one more thing..."

So I'm willing to remain optimistic (at least on a sunny day like today is for a change in mid-winter).

On a cloudy day I'd settle for another update to some of the minor Apple iOS apps. What can I say, the weather does affect my expectations of life all around, for sure. :)
 
Apple could easily reduce the price of the MBA now, they just need to accept an industry standard profit margin, and not the ludicrously high margins their share price depends on. When I hear Apple’s PR spokesperson Rene Richtie continually say on podcasts that Apple can’t make the 12” MB or the MBA to sell for $999 I cringe; they can, they just don’t want to.

What you need are binoculars and a highbeam flashlight to look into a big big big very tall bag...

...and all the way at the bottom you’ll find Rene who is so far in the bag for Apple it’s indescribable.

I’m sure he’s a really great guy but he is the last place I would go to for anything objective about Apple
 
What's the point of having patents for such technology and not use it. I hope they take advantage of that starting this year.
 
Looking forward to it Tim...

wg520_base.1550693079.jpg
 
The MacBook Air crap in 2008 was $1799. Still has crappy specs and still just as expensive. Steve Jobs destroyed the Macintosh and macOS, it’s Tim’s job to bring both back. If Steve were still alive we’d all still be on Core2Duos. Remember those days?
 
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Tim Cook likes to talk a lot of smack directed to Google about privacy, but basically everyone uses Google as their search engine. Maybe if Cook put his money where his mouth is, he’d have Apple create its own privacy-centric search engine. As things are now, it doesn’t even matter if you use Safari because Google still sees all.

This post takes the defeatist award of the week. I hear, since there are issues, forget it all.

"Everyone" uses Google, what you are saying in translation is forget privacy. Many of us that do take privacy seriously don't use Google. I personally use zero of their products, and appreciate what Tim Cook is doing for privacy. What he is doing is helpful.

FYI, you can change a few things in Safari to greatly increase your privacy. First, use DDG as your default. Second, uncheck "Warn when visiting a fraudulent website" under File > Preferences > Security - doing so will prevent sending Google all sites you visit. Third, get a blocker such as 1 Block.

Doing the above will improve your privacy, but much more needs to be done. Yes Apple should do the above by default, but it is what it is. Tim Cook is still the best advocate that we have at this point, and I do appreciate him and Apple for it.
 
First: CRiticism isn't toxic. if we never allowed criticism, the world wouldn't suddenly be sunshine and rainbows. in fact it would suck because nobody would be trying to do better.

Criticism can be a great motivator especially if it starts pilling up due to innefective solutions.

secondly, this site wasn't always this way, over the last couple years, there have been even people who would have been the most positive fanboys starting to show a lot of disgust and distrust of Apple's corporate practices and directions.
this is evidenced by slowing and declining sales in a couple sectors (including 9 million less iphones sold in a single quarter).

but instead of trying to be even a voice of positivity for the article, you TOO are being "toxic" in your comment by throwing around words like toxicity at the memberbase instead of providing your own feedback on the topic at hand.

simply put: People are getting frustrated with Tim Cook's leadership. Some of it unreasonable. Some of it quite disgusting (based on his personal life). But those who are questioning why he has continued year after year to promise "great things in the pipeline" yet has not delivered significant product updates accross the lineup, things that don't even take a lot of raw innovation, there's significant doubt that he has any product development capabilities to be able to adequately guage what new products people are going to want in the first place.

Tim is an numbers guy and a bean counter. YOu NEED someone like him in a company. You need him to tell you whether what you're doing is working financially or not. But it's clear that he's really not the guy to lead. the numberes are more important to him than the products and it's glaring.

Don’t mistake constructive criticism for the puerile whining that goes on here.
 
The few rumors we have so far suggest the 2019 iPhone will be a small, iterative upgrade.

Cmon Apple... we can’t have another year of marginal upgrades. I hope it truly does “blow me away”.
 
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