You are certainly optimistic regarding how long Apple will be around, at least as primarily being a computer company. Technically all the iOS gadgets are computers, but Apple is still generically categorized by the namesake of this forum - the Mac. That has begun to change over the last few years, as it has really become mostly a mobile phone (and accessories, dongles, etc.) company. Steve Jobs main contributions were with the Macintosh and the iPhone. Ten years ago no one could have fathomed how much the iPhone lay in Apple's future, and I'm guessing no one right now can really guess what Apple will be ten years from now. In 1976 a company called Eastman Kodak encompassed 85% of the markets in photography. It is still around, but only as a phantom of what it once was, after nearly going bankrupt in 2013. I was surprised, upon Googling it, that it still exists. I suspect Apple will go a similar route, but much more quickly due to the accelerated speed of the tech industry. Most of the folks who still admire Jobs were of the Macintosh era of Apple. My guess is that a lot of the people clamoring for "let's move on regarding SJ" are mostly too young to remember the significance of his rise - fall - and resurrection of the company he founded. Cook, and even Ive, are at least old enough to know they wouldn't be where they are now without Steve Jobs. That is where Tim Cook comes from, and what he can't forget. Eventually, the Mac (at least as we know it) will die, the iPhone will change and mutate to something we can't imagine, and the people like Cook who came to prominence under Steve Jobs, will also retire or die. After that, Jobs will be consigned to a footnote in history which most people won't remember. Just a guess ...