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Tim Cook Watched Entire Third Season of 'Ted Lasso' on Apple Vision Pro, Which Remains on Track for Early 2024

Lounge vibes 05 said:
With the promised battery life you wouldn’t even be able to get through two full episodes on a single charge. Especially since the newer episodes of that show are usually over an hour. Instead of like 32 minutes as the first seasons episodes were
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New estimates claim that the Apple Vision Pro battery puck has a 20,000mAh capacity

The Apple Vision Pro is estimated to be 30W, and while one would assume that this is an overinflated number, we should remind our readers that the AR headset features not one but two chipsets running underneath the hood; the M2 and the R1. [...] Regardless if the chipsets are mass produced on TSMC’s 5nm process, both running in unison can enable a 30W power draw. Digging deeper, we found that the M2 alone can sip up to 20W of power when it is heavily stressed.

But it won't be stressed at all. M2 will be idle during video playback and only the H.265 Media Engine will be running. My estimate is at least 10+ hours of video playback. The iPhone 15 on a 5nm chip achieves 20 hours of video playback from flash an 16 hours on streaming. Video is low intensity use case.
 
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Contact_Feanor said:
When I'm watching movies on my laptop, I usually keep them plugged in. When I'd be watching movies at home on a Vision device, I don't see any reason why I'd do it on battery (unlike, say, on a plane or -ahem- the toilet 🤣).
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There's nothing quite like relaxing and enjoying a movie at home while being tethered to the wall. No thanks. To each their own though.
 
Gudi said:
But it won't be stressed at all. M2 will be idle during video playback and only the H.265 Media Engine will be running. My estimate is at least 10+ hours of video playback. The iPhone 15 on a 5nm chip achieves 20 hours of video playback from flash an 16 hours on streaming. Video is low intensity use case.
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I think you are missing the constant eye tracking and adjusting the rendered image (GPU-heavy work) (and also adjusting the mechanical lenses?) to your eye movements.
 
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Vision Pro is obviously the early adopter version of a mainstream product still probably seven years away. But Apple can’t just come out and say the bulky goggles are just a temporary form factor for a product people will actually want to use. Tim Cook has the benefit of knowing what Apple’s long term vision is for Vision. Zuckerberg has the same vision, they both know what the future of consumer tech looks like and it’ll ve watching shows on something that looks like normal glasses, then contact lenses, then a chip installed in your head.
 
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I barely made it thru season one, not a family friendly show. 😵📺
Maybe they are recording programs in 3D for the vision pro. Another selling point. 🙄
 
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chucker23n1 said:
Sure. I can see watching an episode or two, for novelty's sake, but would you really watch an entire season that way? I'm sure Tim can afford to have a pretty nice home theater setup, so what's the big benefit?
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seriously? lol he’s the CEO of the company. of course he’s going to use the device heavily and also promote other services.

also, he probably didn’t watch the entire season in one sitting on it.

why not watch the whole season over multiple days? I don’t see the concern here lol.
 
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Lounge vibes 05 said:
With the promised battery life you wouldn’t even be able to get through two full episodes on a single charge.
Especially since the newer episodes of that show are usually over an hour.
Instead of like 32 minutes as the first seasons episodes were
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Of course for stationary consumption- presumably at home- one could do as we did with early laptops, etc, that had similarly limited battery life: plug in to continuous power or swap easily swappable batteries. My first Apple laptop- PowerBook G4- had swappable batteries. Since it's 2 hours of battery life was not always enough, I also carried a spare battery to swap when needed. While I used one, the other could be charging. I don't recall it as some great burden, nor making that laptop useless.

If we had been as pessimistic about limited battery life back then, I guess laptops would have died on the vine. Fortunately, laptop makers and consumers pushed on through early generation limited battery life to eventually get to where we are today. It would have been a lessened "last 25 years" without laptops.
 
HobeSoundDarryl said:
Of course for stationary consumption- presumably at home- one could do as we did with early laptops, etc, that had similarly limited battery life: plug in to continuous power or swap easily swappable batteries. My first Apple laptop- PowerBook G4- had swappable batteries. Since it's 2 hours of battery life was not always enough, I also carried a spare battery to swap when needed. While I used one, the other could be charging. I don't recall it as some great burden, nor making that laptop useless.

If we had been as pessimistic about limited battery life back then, I guess laptops would have died on the vine. Fortunately, laptop makers and consumers pushed on through early generation limited battery life to eventually get to where we are today. It would have been a lessened "last 25 years" without laptops.
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I agree with what you are saying. However, it is 2023, not 1993. It is much more difficult putting out a product today for media consumption that has you tethered to a wall outlet almost constantly. I lived with it 20-25 years ago, but I couldn't do it today. But again, we are in the early stages so we will see what the future holds.
 
NARadyk said:
But why? Use your TV.
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But why do people watch whole movies on tiny phone screens?

He seems to get around, maybe he wants to catch up on favorite shows while traveling and doesn't want to watch on a 6-inch screen when he can watch on a virtual 80-inch screen?

OR, perhaps Apple is (also) shooting all of their owned shows in a format that supports spatial for Vpro and he is getting to watch it that way? Since Apple owns the show, they could shoot episodes to build up a "software" library ahead of a new product launch that will benefit from having lots of things to watch & do already in the can. Besides apps, video especially for Vpro could help sell some units too.

If this was my baby launching in a matter of months, one concern I'd be trying to address is to have LOTS of stuff available for it at launch. Clearly, "we're" addressing the developer community to develop apps especially for it. How can "I" get a lot of consumption content for it too, ready for viewing on day 1? Hmmmm, since "my" company is making lots of original video anyway, have them shoot in a format that will have that video ready for this new product too.

Since presumably some time ago, "I" have had Eddy lining up third party consumption deals like maybe an NCAA-VR package just in time for a spatial, "like being at all of the games in person" March Madness... and MLB-VR as an expansion of the deal we already have with MLB, and work on NFL-ST-VR for next season (technically a different offering than the YouTube 2D one), etc. What live concerts can we bring to the Vpro audience (who may not be able to travel to see them in person)? What live theater shows could we bring to the Vpro audience? Could we put millions of people in what will seem like a small room for some "unplugged" concerts with favorite musicians... where everyone is virtually front row center right up close to the star(s)? Eddy, get that VR Olympics deal done too for all of the people not able/willing to travel to Paris and Milan-Cortina. And on and on.

Think of ANY event you've ever attended where you wish you had better seats. The very best virtual seats could be sold to millions so that everyone not actually able to be there can be VR front row center. Every "wish I was there" or "wish I could be there" event could sell VR seats far beyond the capacity of the physical venue. Yes, this would NOT be the same as actually being there... but most people who would love to see it can't be there anyway (work, other commitments, overall cost or other reasons).
 
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I can just see Tim the first time panicking looking for a power strip when he gets the battery low message in Vision Pro.

Why is this thing even called Pro with a Pro price when most of described experiences or demos are entertainment or watching videos of family and friends at the beach?
 
chucker23n1 said:
Sure. I can see watching an episode or two, for novelty's sake, but would you really watch an entire season that way? I'm sure Tim can afford to have a pretty nice home theater setup, so what's the big benefit?
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Travel? On planes, I see people watching movies on phone, tablet & laptop screens- all incredibly tiny screens vs. that home theater if a CEO wasn't traveling. Vpro is the ONLY product that is small enough to carry onto that plane and then deliver a home theater-sized screen (if not bigger) for the movie (or laptop work, etc).

That's the point here. Vpro is a creative crack at what all tech companies are trying to figure out: how to put bigger mobile screens in our hands or travel bags. Some are trying various folding options. Some are trying rollable screen options. But physical solutions adds increasing weight with size. Vpro will give us any size screen at a fixed amount of weight & size.

As a frequent flyer myself, it would be great to have both my desktop-sized screen for work and my home-theater-sized screen for leisure WITH me when traveling. There's no replicating that with folds... and rolls don't seem likely either: "hello guy (4 seats over), do you mind holding the other end of this rollable screen for the duration of the movie I want to watch?"

Slip on Vpro, basically erase the cramped environment you are actually in and replace it with your full desktop and/or your home theater screen for the duration of the trip. It's the only way to replicate that kind of experience in cramped quarters without opting for much smaller screens on laptop or tablet or phone... until we can blast ourselves with a shrinking ray, sit on the tray table and that phone screen then seems like a movie screen (size).
 
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Mr. Dee said:
Why is this thing even called Pro with a Pro price when most of described experiences or demos are entertainment or watching videos of family and friends at the beach?
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Obviously they calculated the price point they could sell this at, then labelled it "Pro" because it is a quite expensive piece of hardware and not yet ready for the mass market.
The demos are what's working atm, but more Pro use cases will probably arrive with the shipped product.
All the developers working with the pre-release will not focus on family beach vacation, I am sure.
 
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Mr. Dee said:
Why is this thing even called Pro with a Pro price when most of described experiences or demos are entertainment or watching videos of family and friends at the beach?
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Because there are already relatively toy versions of glasses/goggles on the market, much cheaper with inferior specs?

Besides, while we consumers always infer PRO means PROfessional, to Apple Inc PRO may mean PROfit. Contrary to early rumors about giving these away at cost, I suspect the Apple margin is solidly in that pricing.

Watching videos is something anyone can grasp, so that's easy to advertise. Watch any one-a-day-pill commercial from big Pharma and ask what going to a carnival or parasailing or tossing frisbees has to do with digestive track medicine. Advertising looks for quick hit concepts that anyone can "get."

As it is now, unless we are at home or in a theater, we are likely watching video on tiny little mobile screens. I dare anyone who watches that way to say they never think about how nice it would be if the screen was bigger for consumption. One of the key foundational bits of rationale for also owning an iPad is "a bigger screen for consumption... like watching a movie" and yet that caps out at < laptop screen sizes.

Vpro will offer a relatively small, mobile product that offers a crack at the "wish the screen was bigger" want without a crease in a fold(s) or some way to keep a huge rolled screen stable while unrolled.

And in spite of seeming focus on a simple thing like watching video, the more complicated stuff like using it like a massive computer monitor has been demoed too... and will likely get a bigger splash as we get closer to the time that consumers can buy the thing.

IMO: a mainstream punch of this product will be "an any-size screen WITH you... both for consumption and productivity." No fold. No creases. No rolls. No added weight of carrying more physical screens. Etc. Through my own lens, I imagine the potential of laptop replacement: bottom half of a MB and Vpro in a travel bag. No more 16" cramped quarters (screen). Instead, I have my full desktop screen or bigger with me on that plane, in that hotel, etc. Pull it out like pulling out a laptop for use, put it away when done.
 
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