Why is this thing even called Pro with a Pro price when most of described experiences or demos are entertainment or watching videos of family and friends at the beach?
Because there are already relatively toy versions of glasses/goggles on the market, much cheaper with inferior specs?
Besides, while we consumers always infer PRO means PROfessional, to Apple Inc PRO may mean PROfit. Contrary to early rumors about giving these away at cost, I suspect the Apple margin is solidly in that pricing.
Watching videos is something anyone can grasp, so that's easy to advertise. Watch any one-a-day-pill commercial from big Pharma and ask what going to a carnival or parasailing or tossing frisbees has to do with digestive track medicine. Advertising looks for quick hit concepts that anyone can "get."
As it is now, unless we are at home or in a theater, we are likely watching video on tiny little mobile screens. I dare anyone who watches that way to say they
never think about how nice it would be if the screen was bigger for consumption. One of the key foundational bits of rationale for also owning an iPad is "a bigger screen for consumption... like watching a movie" and yet that caps out at < laptop screen sizes.
Vpro will offer a relatively small, mobile product that offers a crack at the "wish the screen was bigger" want without a crease in a fold(s) or some way to keep a huge rolled screen stable while unrolled.
And in spite of seeming focus on a simple thing like watching video, the more complicated stuff like using it like a massive computer monitor has been demoed too... and will likely get a bigger splash as we get closer to the time that consumers can buy the thing.
IMO: a mainstream punch of this product will be "an
any-size screen WITH you... both for consumption and productivity." No fold. No creases. No rolls. No added weight of carrying more physical screens. Etc. Through my own lens, I imagine the potential of laptop replacement: bottom half of a MB and Vpro in a travel bag. No more 16" cramped quarters (screen). Instead, I have my full desktop screen or bigger with me on that plane, in that hotel, etc. Pull it out like pulling out a laptop for use, put it away when done.