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We constantly ask ourselves, “Is anti-semitism more important than profits?” That answer is always “No”.
 
Interesting interview. I did think it was fairly damning for the Vision Pro that the one thing Tim Cook could name he used it for when put on the spot was watching Ted Lasso though.

There are ‘other things’ he hinted at that haven’t been released yet.
 
Having the CEO watched some shows in this device is not going to get anyone excited about the need for this product. When I sit in front of the TV, I can share the experience with my wife, move around and get comfortable without worrying about bumping the mechanical appendage on my face, easily sip on my beer or wine, nibble on a snack.

I remain as skeptical about the appeal of this product as I did before launch. The “Hey look! I can watch TV in this thing!” angle does nothing to move that needle.
 
I agree with what you are saying. However, it is 2023, not 1993. It is much more difficult putting out a product today for media consumption that has you tethered to a wall outlet almost constantly. I lived with it 20-25 years ago, but I couldn't do it today. But again, we are in the early stages so we will see what the future holds.

Who said anything about "constantly." Use the battery or batteries when you want to use it untethered. That post was in response to someone questioning how one could possibly watch a whole season when the battery is rumored to be limited to 2 hours of use. One way is to plug in- just like MILLIONS do every day when the device on which they are watching a movie gets short on battery and they want to watch "the rest."

My second Mac was a Powerbook G4 with only 2 hours of battery life per battery. If I wanted to watch a movie for longer than 2 hours, was I doomed? No, I just found a socket to plug in... or paused the movie and swapped the battery. No big deal at all. Now we have mobile computers that can go for 8-12 to "up to" 20 hours. However, stroll through any airport on any day to see lots of people with them plugged in to either "top off" or finish what they are doing before the battery conks.

There's no "going back" here- just innovating solutions to situations where we want more from a new technology than it can deliver... the same as we do when we want a bit more out of the rest of the Apple lineup than it can deliver without some adjustment to our own usage.

New iPhone has "up to 29 hours" of use... but what if one needs > 29 hours? I guess that makes iPhone useless. Oh wait, I guess I could plug it in when it gets short on battery to keep using it for > 29 hours. "Think different."
 
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You’re supposed to be tethered to a power outlet, since you won’t be moving anyway when watching TV.

Only issue I see with this preview model is that there doesn't seem to be a way to switch from plugged in to battery power without shutting down the device first. I'm assuming at some point they will add a passthrough battery connection, but so far not yet.
 
I seriously doubt Tim Cook wastes any time in watching garbage like that.

You missed a key part of what he said ...

Cook said he watched "the entire third season of 'Ted Lasso' on the Vision Pro," and admitted there are "some things I have access to that other people don't have access to, so I'm doing that, but that I can't talk to you about."

One of those things that he has access to that other people don't is the ability to watch a show at fast forward settings that go all the way up to x1000 speed. That way, on the fastest setting his claim to have watched the entire third season is technically true but it would have taken less than a minute of his time.
 
Who said anything about "constantly." Use the battery or batteries when you want to use it untethered. That response was in response to someone questioning how one could possibly watch a whole season when the battery is rumored to be limited to 2 hours of use. One way is to plug in- just like MILLIONS do every day when the device on which they are watching a movie gets short on battery and they want to watch "the rest."

There's no "going back" here- just innovating solutions to situations where we want more from a new technology than it can deliver... the same as we do when we want a bit more out of the rest of the Apple lineup than it can deliver without some adjustment to our own usage.
When a media consumption/computing device in 2024 (by the time it is released) has a two hour battery life in optimal conditions, folks are pretty much going to have to have the AVP plugged in constantly. Either that or they are going to have to swap batteries all the time. Both of which are unacceptable solutions to me. In 1994, sure, but not in 2024. I guarantee I'm part of the majority here. That is all I am saying.
 
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Only issue I see with this preview model is that there doesn't seem to be a way to switch from plugged in to battery power without shutting down the device first. I'm assuming at some point they will add a passthrough battery connection, but so far not yet.

My guess is that it can be put to sleep for minimal power draw, a sleep battery maintains the state long enough to swap the main battery. I doubt that Apple hasn't thought about this scenario already. However, we haven't heard anything along these lines, so maybe it does- in fact- require full shut down to swap power sources.
 
I don't get it. Expensive weighted device on my head for long periods, to have media consumption... for one.
We know how the several hundred dollar a piece 3D glasses worked failed, but that at least had media consumption with a few others in the house without being a total recluse.

Given the high barrier to get any real world testing and development of apps, very likely small install base with small hours of use, how robust would the app store look in a few years? I'm expecting less choice than what we saw on the Apple Watch.
 
Tim needs to test Vision Pro extensively to ensure it will work as designed and intended so his customers will be satisfied with the product. CEO is responsible for getting their products working as designed and intended. It is just a common business practice. So, it makes sense he has been using it for a while for review and confirmation.
 
My guess is that it can be put to sleep for minimal power draw, a sleep battery maintains the state long enough to swap the main battery. I doubt that Apple hasn't thought about this scenario already. However, we haven't heard anything along these lines, so maybe it does- in fact- require full shut down to swap power sources.

That’s what I’ve heard said by people who have seen it. Can’t find sources right now, think I heard it on ATP. Power plugs in the same place the battery does. Have to pull out one to plug in the other. No onboard power at all so far.

Agreed they’ll surely fix this before the first real commercial release, but it shows where they spent their time and how they are cutting it a little close with this first release. Of all the problems they had to solve for this thing, power input is probably one of the easiest and therefore saved for last.
 
When a device in 2024 (by the time it is released) has a two hour battery life in optimal conditions, folks are pretty much going to have to have the AVP plugged in constantly. Either that or they are going to have to swap batteries all the time. Both of which are unacceptable solutions to me. In 1994, sure, but not in 2024. I guarantee I'm part of the majority here. That is all I am saying.

Again, I appreciate the thought. It's a brand new technology and this is apparently how it works right now. It will likely greatly improve in the future just as Apple laptop battery power has greatly improved over time. If brand new tech must beat existing tech in every possible way, there is likely to be no more brand new tech. Sometimes it takes a step back in a key thing or two to take several steps forward.

Look at electric cars. Not many years ago, they had extremely limited range on a single charge. Had everyone judged & juried them on that then, there would be no improved electrics now. The majority then were clearly against spending MORE-TO-MUCH-MORE for a new car and always having to worry if they had enough charge to get to and from destinations. However, progress continues to be made and now comparably-priced electrics can do very well against gasoline-based equivalents. The range worry is fading fast.

I certainly wish that this device has 100 hours of battery life or maintained full charge by solar cells but it doesn't. That's a definite weakness in the overall proposition. On the other hand, here's a portable device that has no crease in the screen, no fragile roll, does not scale up in weight as you scale up the view screen(s) SIZE you want to watch, etc. Unfortunately, rumors say one battery pack yields only about 2 hours of life and 2 packs yield 4. I'll probably carry 2 or 3 battery packs just like I did with that first Powerbook G4. Later 2 hours will likely become 3 or 4 and 4 hours will likely become 6 or 8... just like we see with ever-improving range of electric cars or any of the battery-based tech from Apple.

If you are wearing an Apple Watch, I have a watch that has a 10-year battery and recharges itself when out in the sun. It's 2024 and I'm sure I'm part of a majority here who thinks a Watch should last far longer than a day or two without having to be re-charged... especially when a cheap Timex can go years on a single battery. And yet, look at the wrist. There it is. You've adapted to its power limitations vs. a whole world of alternative watch tech that offers far more life between charges/battery replacements. Why? Because you wanted the watch enough to accept its relative limitations. This may be the same for some people.

Else, no one worried about this limitation should buy this product. Nobody has to buy any product. If a product does things you want, buy. If it doesn't, don't buy. I detest the rumored 2 hour limitation myself but I am excited at the potential of having access to a very large screen when traveling without the weight and packaging of any form of a physical screen as large. If that means dealing with limited battery life, I'll deal with it. The pros outweigh the cons to me.
 
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I think you are missing the constant eye tracking and adjusting the rendered image (GPU-heavy work) (and also adjusting the mechanical lenses?) to your eye movements.
And you're missing that the "Magic Battery" is at least two iPhones thick.

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... CEO is responsible for getting their products working as designed and intended. It is just a common business practice. So, it makes sense he has been using it for a while for review and confirmation.
Was Tim high or drunk when testing the butterfly keyboard prior to release?
 
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I don't get it. Expensive weighted device on my head for long periods, to have media consumption... for one.
We know how the several hundred dollar a piece 3D glasses worked failed, but that at least had media consumption with a few others in the house without being a total recluse.

Vpro doesn't replace televisions. When a group wants to watch something together, they watch it on a television.

Every day, you can look around any group of people and someone's face will be locked on their phone screen. They are not a recluse, nor being extreme anti-social. They are simply watching something they want to watch on the screen that is available to them. If they had friends around and they all wanted to watch the same thing, they might crowd their heads around to watch that little screen together... or maybe they could get to a TV screen to "throw" the video to a bigger screen suitable for a group.

However, countless videos are watched every day by ONE set of eyes... even in group settings. Watch a basketball or baseball game and pay attention when the camera pans through the crowd. LOTS of people will be at a LIVE sporting event but with eyes on their own phone. They are there with tens of thousands of other people but in their own little bubble, checking something else on their own screen.

Consider many of the scenarios where one is in their own bubble staring at their own phone or tablet. How many of them wish they could watch/do whatever it is on a bigger screen? Hop on any airplane and within minutes, most people crammed into tight spaces next to other people will quickly zone out with their own screens & headphones, watching their own thing.

This offers a mobile device that lets them do that sort of thing with any size screen. They don't live in Vpro. They don't always choose Vpro over phone, tablet, laptop, desktop, TV, theater, IMAX screens. They don't completely quit society to permanently vanish into a virtual reality. It's just another kind of mobile tech that delivers a huge screen(s) if you want one in any given circumstance. Use it when it makes sense. Don't when some other kind of screen better fits the situation.

Presumably, Apple fans have more than 1 screen with them a lot of the time. Laptop + iPhone? iPad + iPhone? Laptop + iPad. What makes one screen get their attention vs. the other? Same here.

My own "vision" is to hopefully get a laptop replacement out of this... a 40" laptop screen if you will as I find 16" just far too cramped for the work I do. I expect to use it just like I use a laptop now... which is mostly just me working on a computer. In a family & friends scenario, I'm probably not working on a laptop, so we may all turn on the TV or watch a movie on a movie screen together. However, we all spend a LOT of our time in our own work/play bubbles if we really think about it. Some of that time that it's mostly us- alone (even if there are lots of people around)- staring at a screen of some size doing whatever we are doing could also be us doing the same on any size screen with Vpro. That doesn't mean we lose 1 second of social interaction time with others vs. however we do the same now. It's simply a different way to do what we are already doing on relatively tiny, physical screens.
 
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