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He might not be the best CEO for Apple and he's definitelynot Steve, but his strong stance on protecting our privacy is what I like about him.
Yeah, eventually Apple is so bad and force you to use other techs. There goes your privacy.
 
You're right about one thing. Gone are the days Apple was ahead of the pack by producing the best experience a customer could have. The best desktops, laptops, iPods, iPads, phones. Far ahead in OS, hardware and services. It has always been premium priced but the above arguments made it justified. That was the Apple that made me proud.

Fast forward 4 years later (today). Mediocre ancient hardware sold as new. Buggy software and crippled services. No focus and minimizing the volatile Apple ecosystem by discontinuing monitors, routers?, Mac Pro?.

My wish for 2017 is that Apple's income will nosedive so Cook & Co are forced to respond.

It's not about pleasing everyone... it's about pleasing your customers!
The customer is not always right, but they are always the customer.
 
Thanks for the complete non-answer.



That’s a reasonable explanation. Although, I would expect a signing bonus to be much larger than a paltry $95,000.

Tim has a pretty nice stock option package. $378MM, awarded in 2011. Half vested in 2016, the othe half to be vested in 2021.

But at this level, it’s not about the salary and bonuses. It’s not about the money at all. When you have this much, you have all that you “need.” It’s about the game. The game of running the company.

Mrs. Ahrendts did get a pretty sizable RSU grant when she was hired by Apple. Her reported income for 2014 was over $70 million and the RSU grant accounted for almost all of that. Most of those shares - 800K or so, accounting for the 2014 stock split - were to vest over the following three years.
 
Only MACRUMORS can write an article that says:

"Failure Tim Cook made 1.5million less because Apple sucks and doesn't listen to tech blog wannabes!"

and then in small print...

"he actually made 145 million more than he ever has"
[doublepost=1483735001][/doublepost]
Scary....we might be reliving history
Only the in the minds of the utterly delusional.
 
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Only MACRUMORS can write an article that says:

"Failure Tim Cook made 1.5million less because Apple sucks and doesn't listen to tech blog wannabes!"

and then in small print...

"he actually made 145 million more than he ever has"
[doublepost=1483735001][/doublepost]
Only the in the minds of the utterly delusional.
Why delusional? The video does bare resemblance to history, and it won't be the first time that history has repeated itself.
 
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He runs the company, which is a varied and difficult role and encompasses many different things. He does not design and create new products, despite what people on many forums think.

Exactly... although I would assume he has the final say on any product or decision that is brought to him.

Just curious though... how many people working at Apple today were there when Steve was there?

We know Scott Forstall is gone... but shouldn't there be many (thousands?) of people still there from the Jobs-era? Don't they have any good ideas left?
 
Steve Jobs' prediction becomes reality except he's no longer around to save Apple.


Steve says a number of key things here:

1. He says when he was there Apple was never about making big profits. Apple always aimed for marginal profits and increases in market share.

2. And if someone doesn't pull a rabbit of a hat these companies (Apple) will glide down the slope.

Both to me highlight what Apple is doing right now, increasing their profit margins as much as they can, and paying the top guys mega $$ to be there.

And they have stopped innovation (also discussed in the video). The are just "gliding" on the products that they have and the user base that has been built up. But eventually that will begin to decrease.

I can see that happening with both the iPhone (iPhone 7, an iPhone 6s without the headphone jack) and certainly the Mac (Hello iMac, Mac Pro and Mac mini refresh please).

Sad that Steve predicted the demise of his own company again....
 
I would love to know how those five people's yearly earnings compare to yearly earnings of all non-top-management employees of Foxconn.

Why? I'd imagine it would be a huge difference?

Have you even heard of Fat Cat Wednesday? It was this Wednesday just gone. It's the day when the world's top paid have already earned more this calendar year than the average yearly wage of everyone else (£28,000 in the UK). 3 days into 2017 and they've already surpassed the majority.

Yeap I did and was equally disgusted! I don't even know many people that earn £28,000 a year! People who kick leather balls around get paid what £120,000 a week basic pay before they get into the advertising deals etc. American sports stars are also paid obscene amounts, people literally cannot get clean drinking water, on one side of the planet, people who can hit a ball and run round a pitch, kick a leather ball, are CEOs are paid millions and millions every year on the other side of the planet.

Then today I read a story about in the UK a survey was done where half of the households that earn £70,000 consider themselves to 'just about scrape by'... too much greed.

Sorry for the rant but this world has messed up prioritys sometimes. It truly does.
 
Steve says a number of key things here:

1. He says when he was there Apple was never about making big profits. Apple always aimed for marginal profits and increases in market share.

2. And if someone doesn't pull a rabbit of a hat these companies (Apple) will glide down the slope.

Both to me highlight what Apple is doing right now, increasing their profit margins as much as they can, and paying the top guys mega $$ to be there.

And they have stopped innovation (also discussed in the video). The are just "gliding" on the products that they have and the user base that has been built up. But eventually that will begin to decrease.

I can see that happening with both the iPhone (iPhone 7, an iPhone 6s without the headphone jack) and certainly the Mac (Hello iMac, Mac Pro and Mac mini refresh please).

Sad that Steve predicted the demise of his own company again....

Apple is selling more devices than ever. What is that if not increasing market share?

If anything, Tim Cook appears to be following Steve Job's guidebook.
 
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Let's not forget that Apple is kicking butt in chip design. Their latest, the W1, has completely changed the wireless headphone industry.

I think there is a flip side to lower sales - can we say that the iPhone 6 (designed under Cook's watch) was so well designed that more people decided they didn't need to upgrade? Is this a bad thing? From a consumer point of view do we really need to upgrade every year or every 2 years?

I for one think the iPhone 7 plus jet black is amazing, also designed under Cook's watch. This is the best iPhone I've ever had.

Mac OS is still by far my favorite OS - the continuity features are fantastic. I think when Intel gives Apple the chips it wants the new Macbooks will be fantastic.

Apple pay is solid - never had a problem with it - and it's expanding.

Home kit is terrific - I'm very happy they required security chips in all devises interfacing with it.

The tech that makes sure you Apple Watch is unlocking your Mac and not someone with a Bluetooth relay device pretending to be your Watch is really well thought out, too.
 
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Only MACRUMORS can write an article that says:

"Failure Tim Cook made 1.5million less because Apple sucks and doesn't listen to tech blog wannabes!"

and then in small print...

"he actually made 145 million more than he ever has"
[doublepost=1483735001][/doublepost]
Only the in the minds of the utterly delusional.

Did you not watch the video? And if you did....you don't see any truth in it ?
 
don't worry he has plenty of money in the form of stock that he has gotten or is to come in the future. I don't think he is the right leader for Apple though. I am wondering why Steve suggested him to lead Apple
This is what I always wonder as well. What was it Steve saw in him? He strikes me as being completely unlike Steve - clearly I know neither of them, but he seems like his priorities are everywhere but where they need to be while Steve was laser focused on providing the best experience and cutting anything that did not meet his standards. With Steve, it had to 'just work', with Tim I feel like it just needs to be profitable.
 
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