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I absolutely adored my iPhone 4. Was disappointed when the 4s was announced, and am disappointed now.
I upgraded to the 4s because I got a cheap deal and felt it would be worth more when I wanted to sell it to buy the 5.
I genuinely thought the 5 would be something new and exciting, something to (in my mind) put apple back ahead of the game, the phone that sets the standard all other phone makers chase, hence the term 'iPhone killer'.
This time I felt apple needed to produce a S3 killer, I know I'll get flamed and people wont agree, but that's just my opinion. For me, they needed to show Samsung how it's done, be the innovators apple are known to be. But they did no such thing. What we got is the iPhone 4 tall. If I upgrade, I'll have had the same phone for 3 years and shelled out almost £1500 for the privilege. More so, since apple added £30 to the price of a 16gb model.
The S3 has a better CPU, a bigger screen (a tad too big imo, but better than an elongated iPhone 4), extendible memory, removable battery, proper bluetooth.
For me personally, the only pro the iPhone has over the S3 is the app store and apples customer service. I want to access apps and know they're secure and virus/spyware free. If my phone or becomes faulty, I want to walk into a shop and walk out with a new/working phone.
So I'm torn, come upgrade time I have no idea what to do, I'm bored of the 4s, I want something new, I was hoping it would be the iPhone 5, but I'm not shelling out more money on what will feel like the exact same phone (quote specs all you like, but in the hand it will feel like the exact same phone). But the Samsung eco system just doesn't do it for me.
Exactly how I felt all day long. This is exactly it.