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He's been there for 10 years, and actually ran the operations of the company for years before that. The entire time I've read complaints here, and predictions of doom.

Still waiting for the doom.

You say he has left a lot to be desired in the product category - yet Apple sells more than it ever has before, by a ton. His genius is ignoring what the loudest and most obnoxious voices on macrumors forums, want and focussing on what the rest of us - the majority - want.

Do you like the Apple Pencil 1? How about a bluetooth mouse with the charging port on it’s underside bottom? Did you want those products? Do you want the disappearance of ports on laptops, and the use of tons of dongles? Okay, a big part of the problem was Jonny Ive (good riddance), but the man at the top is still ultimately responsible.
 
Do you like the Apple Pencil 1? How about a bluetooth mouse with the charging port on it’s underside bottom? Did you want those products? Do you want the disappearance of ports on laptops, and the use of tons of dongles? Okay, a big part of the problem was Jonny Ive (good riddance), but the man at the top is still ultimately responsible.

Vote with your wallet and find happiness. Easy.
 
The article overlooks a few big Cook era successes.
- The Airpods
- The M1 processor, changing the Mac, was the culmination of a gradual multi year effort.
- the growing success of services.
- The Apple Watch was mentioned and I think it has not peaked yet, every year growing adoption and growing in health sensors as well.
- privacy as a competitive benefit. The CSAM part is debatable though I don’t mind it.
 
Ah, the old straw man argument.

It is a totally valid question. Some people just heap unending praise on Apple when they clearly do stupid things. Like, I dunno, CSAM scanning for example.

You know what’s a strawman argument? Accusing someone of making a strawman argument. It’s a nauseating internet trope/cliché.
 
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Silicon Valley is not monolithic. We've always had a very different view of privacy than some of our colleagues in the valley.
We take privacy extremely seriously. As an example we worry a lot about location in phones.
And we worry that some, you know, 14 year old is gonna get stocked and something terrible is going to happen because of our phone.
And so. as an example, before any app can get location data.
We don't make it a rule that they have to put up a panel on ask because they might not follow that rule.
They call or location services and we put up the panel saying this apple wants to use your location data is that okay with you every time they want to use.
And we do a lot of things like that, to insure that people understand what these apps are doing.
That's one of the reasons we have the curated apps store. We have rejected a lot of apps that want to take a lot of your personal data and suck it up into the cloud.
A lot. So. We're really old, a lot of people in the valley think we're really old fashioned, about this and maybe we are, but we worry about stuff like this.

Privacy means people know what they're signing up for in plain English and repeatedly. That's what it means. I am an optimist. I believe, people are smart and some people want to share more data than other people. Do ask them. Ask them every time.

Make them tell you, to stop asking them if they get tired of your asking.

Let them know precisely what you're gonna do with their data.

Steve Jobs


Steve Jobs on privacy, Steve Jobs at the D8 Conference 2010
 
This isn't binary.

10 years went by in the wink of an eye. Apple is doing well, but is under pressure on several fronts (none of which have to be regurgitated here)

So Apple’s idiocy in the last ten years is not right or wrong, just ambiguous and in a “gray area”? Is that how you are defending product design failures and other blunders? Remember when Steve Jobs ripped people new #$&&$#@ over MobileMe?
 
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10 years since the numbers started to matter more than the products, and the people who used them.
10 years since one of the most charismatic visionaries of our time was replaced by a human dial tone.
An anniversary to be mourned, not celebrated.
 
How do you define success?
Apple Watch, Airpods, M1?
Trillion dollar valuation?
Winning the approval of a random forum user, no less on a website that leaks inside info about your products?

Tim is not quite ready to leave the stage, and I believe two things will define Apple and Tim’s legacy:
1. CSAM / Privacy
2. Augmented reality
 
10 years since the numbers started to matter more than the products, and the people who used them.
10 years since one of the most charismatic visionaries of our time was replaced by a human dial tone.
An anniversary to be mourned, not celebrated.

I agree. Tim Cook has been nothing to celebrate. Unfortunately Steve Jobs own - hubris perhaps?- is what killed him. He had the rare form of survivable pancreatic cancer, and could have lived, but ignored what doctors and surgeons told him and decided he’d cure himself instead with a “fruitarian” diet.

He paid with his life for that decision.
 
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Tim is another example of Steve Jobs masterstroke when it came to choosing the right people for the right job. From his early days as the supply chain guru then being chosen as the CEO, that wasn't spontaneity. I am sure Steve was thinking years back in advance would lead the company if he wasn't able to. I won't be selling my Apple stock until Tim steps down. I suspect that's gonna be the end of the decade.
 
Tim is another example of Steve Jobs masterstroke when it came to choosing the right people for the right job. From his early days as the supply chain guru then being chosen as the CEO, that wasn't spontaneity. I am sure Steve was thinking years back in advance would lead the company if he wasn't able to. I won't be selling my Apple stock until Tim steps down. I suspect that's gonna be the end of the decade.

It’s the only thing Tim Cook is good at: $$$$
 
Do you like the Apple Pencil 1?
Yes, what is the issue with it?
How about a bluetooth mouse with the charging port on it’s underside bottom?
What about them?
Did you want those products?
I wouldn't not buy them.
Do you want the disappearance of ports on laptops, and the use of tons of dongles? Okay, a big part of the problem was Jonny Ive (good riddance), but the man at the top is still ultimately responsible.
What's the overriding point? You don't like those products?
 
Yes, what is the issue with it?

What about them?

I wouldn't not buy them.

What's the overriding point? You don't like those products?

Each one of those products is an embarrassing failure of design.
 
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