Trade-In Survey Claims iPhone Loyalty Down to 8-Year Low

nt5672

macrumors 68000
Jun 30, 2007
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That’s not all. It’s that, it’s stagnate design/ui. But what’s stopping me from buying an iPhone this fall? INTEL. There’s no sense in buying a device that doesn’t get as good of signal as previous generations of iPhones.
The UI is not just stagnate, but it is bad. In Apple's attempt to make the UI look like it does not exists, thanks to Ive, they have totally thrown out usability and functionality. So many of Apple's iOS apps just don't do what people need or want. They limit flexibility and choice all in order to make the device look pretty, sophisticated, modern, and fashionable.

A phone is NOT a fashion accessory no matter how much money Apple spends to convince people that it is.
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how many iphone owners do you think A) know who Tim Cook is and B) switches to Samsung because of him?
But they know the product sucks or they would not have switched. That is Tim Cook, whether they know his name or not.
 

jasonefmonk

macrumors regular
May 5, 2011
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It’s been almost 5 years. Time to get over the headphone jack and move on with your life.
What? I agree with the thrust of your argument but get the math right; it hasn’t even been three full years since the iPhone 7 and iPhone 7 Plus were released.
 
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flat five

macrumors 603
Feb 6, 2007
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But they know the product sucks or they would not have switched. That is Tim Cook, whether they know his name or not.
that’s quite a stretch

i mean, anything and everything you don’t like about Apple is really just Tim Cook? whether you know it or not?

is that really what you believe?
 

now i see it

macrumors 68040
Jan 2, 2002
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so much for the misleading "99% customer satisfaction" metric always thrown up on the screen at WWDC.
Apparently the customers leaving iphoneWorld aren't filling out that survey.
 
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anthogag

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Jan 15, 2015
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It's no surprise iPhone loyalty could be down. Pixel, Samsung, Huawei, LG,...they're all copying iPhone features (notch, no physical home button, good cameras), many popular apps are on both platforms, and they're less expensive.
 
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apolloa

macrumors G5
Oct 21, 2008
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Time, because it rules EVERYTHING!
Wow..... shocker..... charge ridiculous prices and people ditch your brand, not surprising.
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They are not the same price. Consumers buy based on size and storage. Retail price in the US for an S10+ 128GB is 999, but is regularly on sale. Right now, Samsung.com has it for 799. No contract, no trade in.

The iPhone XS Max 64gb is $1100. The only sales you see here occur with trade ins or contracts/add a line.

Don't say they're the same price. Neither retail nor actual real world price are the same.
Yeap Android handsets are always on sale and the price of them drops as the year goes on after release. Only Apple artificially forces retailers to keep its price at RRP for the iPhone. If it goes on sale as it kind of was recently, then you know it’s not selling very well.
 

fourthtunz

macrumors 65816
Jul 23, 2002
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They are not the same price. Consumers buy based on size and storage. Retail price in the US for an S10+ 128GB is 999, but is regularly on sale. Right now, Samsung.com has it for 799. No contract, no trade in.

The iPhone XS Max 64gb is $1100. The only sales you see here occur with trade ins or contracts/add a line.

Don't say they're the same price. Neither retail nor actual real world price are the same.
yes , if you pay all that money up front, it hurts a lot more!
Just get the phone you want at the price you can afford.
I pay monthly and the $10 or $20 a month more I pay for an iPhone is irrelevant.
we all have items that we don't want to pay a lot for.
I don't want to pay a monthly car payment, so I buy used cars and have no debt.
My phones, computers and music toys though I want what I want and need!
Funny people get all worked up about the price on phones on here but I wonder if they do the
same regarding other products?
I don't see the same complaint about guitars for example. You can buy a $100 guitar or a $5000 guitar
and everything in between just like phones. I don't understand why people get so worked up.
Just buy what you can afford and move on!
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In the U.S. you can get an unlocked S10 right now for $500 at Best Buy. It is all about the price.
For some for sure.
For me and many others an extra $10 a month doesn't matter for the best phone.
Boring. Same thing on here all the time.
User of android phone comes to Mac Rumors, complains about Iphone and Apple
and how they've moved on...
Snore...
 
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Sedulous

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If this survey is to be believed (and going by other better surveys, it shouldn’t be), for the average phone buyer, it is likely price, maybe storage, and whatever the cell phone store is pushing that day. The problem is that the average iPhone starts out expensive and the premium for storage upgrades is unreal (true for both iPhones, iPads, and Macs).
 
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one more

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Aug 6, 2015
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That’s bs. The XS 64 costs around 850-900€ in Europe.
Unsubsidised iPhone XS 64 costs 1155€ in France, directly from Apple:

30BE87C4-BD5D-43BD-811D-2F64A2A2F2AE.jpeg
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IPhone Xs 64GB costs £949 at both Currys and John Lewis in UK. That's €1050.
It’s actually €1155 in France, directly from Apple, unsubsidised.
 

Dave-Z

macrumors 6502a
Jun 26, 2012
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Honestly not surprised. I dislike my XR and am looking to replace it with a OnePlus 7 Pro or an iPhone 8 Plus, haven't decided. Apple just isn't providing amazing tech like it used to years ago. Competitors have caught up and are offering the same stuff at a much lower price.
 
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jonblatho

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That shouldn't distract from this survey's small sample size, which consists entirely of people who have used BankMyCell's own online gadget buyback and trade-in service. Claiming that its data reflects overall iPhone retention rates is therefore questionable.
The sample size is not small; it is certainly large enough to potentially represent all iPhone users. Whether the sample is actually representative, though, is the real question.

Edit: Turns out someone already said this. #statistics
 
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Zwhaler

macrumors 604
Jun 10, 2006
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not really , Samsung phones are the same price.
They're not. Samsung phones are a step down in price. Not to mention they actually go on sale. Got my S10 512GB factory unlocked and new for $849 US ($300 off) .. and it's barely been on the market three months! I'd like to see Apple do something like that. I do blame them for making $1000+ smartphones the new normal, but like in my case, at least there was a way around it with Samsung.
 

Biu_miu

macrumors member
Aug 29, 2016
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Price, notch, Tim Cook. All of the above? I’m sure macrumors won’t disappoint.
No 3,5 mm port and LCD display on XR....oh, and no external SD card reader...and no “Back” button!!!11!1!!!oneone1!!!That has to be it!! Like, what if I want to charge my phone and listen to music at the same time, amirite xD xD xD
 

NickName99

macrumors 6502
Nov 8, 2018
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The only thing this survey was measuring was which phones people were swapping iPhones for, using this particular website’s trade-in service, since right after the last iPhone update happened in October 2018. These iPhones could be stolen, they could be sold secondhand, who knows. Plus, why would someone use BankMyCell to trade in an old iPhone for a brand new one? You buy new iPhones from Apple, not from BankMyCell. I could see someone using BankMyCell to trade in a super old iPhone for a less old iPhone, sure.

I’ve never even heard of BankMyCell. When I buy or sell a used iPhone, I use Craigslist or eBay. I first buy the new one, set it up, restore my data onto it from iCloud, use it for a few days and make sure everything is good, THEN I sell the old one.

I just checked my iPhone X 256GB trade-in value at BankMyCell: $500. They currently sell for $600-$650 on eBay. So there you go.

It’s probably a pretty tiny segment of the market using BankMyCell to trade in an iPhone.
 
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sers

macrumors 6502
Jan 11, 2006
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I'm still using an iPhone SE and would love an iPhone Xs, but at $1379CDN + tax, I just can't stomach dishing out that much money. That's $1558!! Granted the Xs is bigger, faster and the display is much nicer, but it really doesn't do anything significantly different than my SE. Come on Apple, drop the prices on these things.
 
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raskar

macrumors member
Jan 17, 2007
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Well yes. Since the iphone 4 I was with apple. Then the iphone x came and the best suddenly cost 1400$ for 64gb here. I simply didnt want to pay that ammount for a 64gb model. I usually use 200gb so needed the 1650$ model. Went for a samsung this time. 512gb for 950$ s10+. I know its not apple but the prices here for apple are just not fun anymore. Until prices for the best get reasonable again. Like the iphone 8 plus which cost realativly a lot less (1050$) for now sorry apple. Samsung it is for the next 2 years
Same here. And frankley switching to Android is not as bad as I thought. Pros and cons on both OS.
 
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aaronhead14

macrumors 6502a
Mar 9, 2009
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Haha, of course it is! Apple keeps selling the same dang phone with subtle changes, and they won’t freaking update the awful Lightning connector to USB-C already. We’re fed up with it!
 

shpankey

macrumors regular
Aug 31, 2014
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iPhone loyalty has hit its lowest level since 2011 and Samsung has been the main benefactor, claims a new survey conducted by trade-in service BankMyCell.

The survey, cited by CNET, tracked 38,000 people who had traded in iPhones since October 2018 and found that 73 percent upgraded to a later model. The finding suggests iPhone retention rate is down 15.2 percent when compared with data from March 2018.

The survey suggests that 26 percent of people trading in their iPhone X moved to another brand of smartphone, whereas just 7.7 percent of Samsung users switched to an iPhone.

Using data from other companies to supplement its own findings, BankMyCell said iPhone loyalty is at its lowest since 2011, while the all-time high for iPhone retention was 92 percent in 2017, according to the survey.

That shouldn't distract from this survey's small sample size, which consists entirely of people who have used BankMyCell's own online gadget buyback and trade-in service. Claiming that its data reflects overall iPhone retention rates is therefore questionable.

BankMyCell's data also contrasts with a January 2019 CIRP survey which found that 91 percent of iOS users upgraded to another iPhone. On rel
Price to performance ratio/ bang for your buck nust isn't there anymore.