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Apple SJW-CEO Tim Cook likes to virtue signal that he is a humanitarian when in reality, he is anything but. Cook supports DEI because he thinks doing so will mean more money for himself and shareholders. Last month, Cook donated $1 million dollars to Trump, who just yesterday, posted the following depraved 33-second video about how he wants to finanically profit from genocide and ethnic cleansing:

Pay attention to Cook's actions, not his words. Cook's actions support genocide and ethnic cleansing.
 
The world and United States is comprised of more than white folks. Look around. Sometimes they can get jobs too…not just white folks. I feel like seeing a company that looks like the community/nation around me would not feel so separating. If anything having a company of all folks like me would feel quite separating.
Npt sure what you're trying to say, but DEI has nothing to do with equality, it is blatantly discriminatory. Leftwing extremists managed to infiltrate institutions after the BLM riots.
It is now being corrected. Thankfully.
 
All these people commenting should get their head out of their a$$es and realize that DEI is the reason why every software Apple released in recent years is a pile of 💩 bugs, delayed features, minor iterations are the direct result of not hiring the right person for the job, and filling diversity quotas instead.
I can’t understand what happened to people. It’s like you don’t believe in meritocracy. lol.
 
Companies ask people to violate their consciences all the time. You have a right to quit if you don't want to do it. In my experience a lot of people don't mind doing things that violate my conscience. I've seen people willfully and gleefully violating contracts, deceiving customers, and illegally discriminating. But, I'm guessing that's not the kind of "violation" you are talking about since DEI only involves treating people fairly.



You should leave your religion at home. If you cannot do that, then you should restrict your activities to those which don't disrupt the company's operations. Honestly, no cares what you believe as long as 1) you aren't proselytizing; and 2) you are doing your job.



Is treating people honestly and fairly a controversial political and moral issue for you? Is creating a just and equatable society a problem for you? Honestly, I don't know what your problem could be with those since you have chosen to profess your Christianity. Those are right in line with all the values I was taught in a conservative Lutheran school.
I'm not even religious, it was a topic and I had to pick something to prove a point.. some people can't stand for anyone speaking about their beliefs without having to comment on it instead of ignoring it. Thank you for proving my point.
 
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To be completely honest, I haven't done enough research into what the politics of all of this is. I'm on the side of simply choosing the right person for the job. Who the hell cares what color, gender, race, planet, age, or whatever they are? If Apple is not doing this, they should be and if they already are doing this, they should keep doing this.

If I could craft an ideal hiring policy, it would involve removing all identifying markers from resumes and cover letters, and then using AI voice masking during all hiring conversations. There would be no video / photo / in person conversations at all until hired, unless, for example, masked behind a curtain. This would make it so that the only information a hiring manager/team would have about a candidate is their qualifications.
 
Npt sure what you're trying to say, but DEI has nothing to do with equality, it is blatantly discriminatory. Leftwing extremists managed to infiltrate institutions after the BLM riots.
It is now being corrected. Thankfully.
I understand the words and what it means. I also understand it doesn’t discriminate it merely ensures we look at all competent candidates, sometimes these are diverse folks. They might bring new ideas to the conversations as well as being as qualified as someone else. That saying “it’s not what you know but who you know” – DEI helps make sure it really is WHAT you know.
 
Are you sure you want the gov to stay out of corporations legal hiring practices? Do you need a history lesson on what use to be "legal hiring practices". DEI is ironically racist and non inclusive and it should (and WILL) be abolished in this country. Wether you like it or not.
Yes, I’m pretty sure I want government to stay out of companies legal business practices. DEI unlike affirmative action is not about a meritocracy based on skin color but mutable characteristics to make sure everyone gets a fair chance. I have no problem with a meritocracy. But I do have an issue with other parts of DEI.
 
Apple SJW-CEO Tim Cook likes to virtue signal that he is a humanitarian when in reality, he is anything but. Cook supports DEI because he thinks doing so will mean more money for himself and shareholders. Last month, Cook donated $1 million dollars to Trump, who just yesterday, posted the following depraved 33-second video about how he wants to finanically profit from genocide and ethnic cleansing:

Pay attention to Cook's actions, not his words. Cook's actions support genocide and ethnic cleansing.
The voters elected Donald J. Trump as president. So by extension you are suggesting that the voting public also support genocide and ethnic cleansing along with every other person and entity that donated to the election. This is just some fuzzy logic as believing hundreds of millions have a thought process such as this. But I suppose one believes what they do and we all have four more years of all of this.
 
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"APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM"

Note the use of the word "SHOULD". Keeping in mind that 'should' is universally recognized as a weasel word.
 
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I'm sure Trump is well aware of that. He wasn't demanding or ordering Apple to do anything. Are you saying that U.S. presidents, politicians and other public figures should no longer be allowed to express opinions about what private sector businesses should or shouldn't do? Even though this is something that presidents, politicians, etc. have been doing for ages, it should now somehow be banned going forward??
You probably aren't familiar with the quotation, "Will no one rid me of this turbulent priest?" by Henry II, are you? As the king, all Henry had to do was say that in front of a group of knights, and VOILA!! While the quote was not expressed as an order, it prompted four knights to travel from Normandy to Canterbury, where they killed Thomas Becket due to an ongoing dispute between crown and church.

Please read that carefully and parse out its meaning as it applies to "wishes" expressed by a vindictive president. If you do, you'll know what I'm saying. Those people aren't taking a job you deserve, they're just better than you.
 
Wrong president Trump. Stay out of corporations legal hiring practices.
While I agree I don't think this is THE last we'll hear of this.

Recall that Tim did NOT get an ear from Trump during the tariff policies that could hit their bottom line?
Nobody thought that trump = racist on iOS was hidden from him. that must've seriously pissed him off something low ... so now he's hitting back.

petulant I know. But this is how the ball bounces wit him.

Wow, I'm literally speechless! o_O
lol, I'm not nor should you. You should be vocal and ensure non like him show up in 3.87 yrs from now.

I thought Republicans were the party of business, so why are they now mad this business decided this isn't in their best interest?
Look who's driving the wheel. Its not really Trump but dad-warbucks.

I hope that spaceship in Cupertino really can take off cause if you guys think this is just here and gone in the next 4yrs ... think again!

The guy running the show is primed for the next election and he's gonna win if we're ALL not too careful. Remember for that guy 8yrs is possible unless something drastically changes that could extend that. scarry when you think about it.
 
If we stop raising DEI hens, we would never have had the bird flu and egg shortage. Apple should take that lesson to heart.
 
The anti-DEI crowd here keeps shouting that the quality of Apple's products are somehow deteriorating due entirely to "unqualified DEI" hires. Where they get this idea from is anyone's guess since they never cite any data to back up such bigoted claims.

When you look at the actual data, we find that in the technical and leadership areas, those which affect product design and construction, these areas are overwhelmingly dominated by white males and asians. So the baseless claims by these MAGAs are dastardly lies.

Check out the Apple Workforce statistics tool below --->

Apple Inclusion & Diversity Measurement
 
Maybe off topic… but I’m curious how the average American thinks about what is happening. For me it’s like watching a scifi movie on Netflix. It all seems so unreal and I’m having a hard time believing that it is. I think Trump has done a lot of damage in world politics that even if there would be a new president tomorrow, it will take decades to refund trust.

I’m not trying to humiliate Americans only my dislike of Trump and co.
No, it's exactly like watching what would have seemed to be a preposterous sci-fi 1970's thriller dystopia leading to the breakup of the USA, nuclear holocaust (when the separated states go to war with each other)...and the end of much of the population of North America. With (obviously) a global cascade of effects.

The current 'plan' also seems to be to further destabilize Europe between Russia and the USA. Like calls to like, and the would-be emperor-technicians will ally with like-minded rulers: the Sauds, the Russians, and other autocratic-ruled states. Unless Western Europe is able to truly cohere and protect themselves militarily, because it likely will come to that. Not from the U.S. (not directly, anyway, though I imagine with complicit encouragement), but from Russia.

These people plan to deprive most citizens of rights (the Republicans have outright said in the past week that the Constitution is 'corrupt' and needs to be 'rewritten'; so much for their recent-past pretense of 'originalism' as an excuse to misinterpret and maliciously manipulate the intent and meaning outlined in the foundational document of the United States).

I think most of us can figure out exactly what kind of changes they would like to make. fElon Musk has publicly gone on record for years stating that he believes modern democracies are 'corrupt' and that nation-states should only be governed by a...technophile, wealthy, educated elite (and he's been quite clear on what he thinks that 'elite' should look like and what sex they should be!). Very similar to his grandfather who left Canada in the 1940s to immigrate to the Apartheid state of South Africa - which he called a Utopia. Just consider that reality—he (grandfather Musk) left a working democratic free nation for a nation of separation, repression, and subjugation of 50% of the population, and he thought it was the most wonderful thing on the planet.

Of course, none of us are our families, nor our family histories—not by default.
But fElon seems to have wholeheartedly embraced his racist grandfather's worldview.

Unfortunately, the USA IS corrupt—but it has much more to do with money and the influence of wealth/power on the workings of the nation's judiciary, legislative, and executive branches of government. That is how we are in this situation at all.

Frankly, the coup has been underway for the past 50+ years, since Nixon decided to launch a 'War on Drugs' and specifically target black, and other minorities. It was never about the drugs. It has always been about decimating and controlling the population, especially any kind of reformer or dissenter from central policy.

Just like the push to invade and invalidate all of our personal privacy is not about 'protecting the children' or the idiots. It is about disenfranchising everyone (except for those wealthy enough to buy their way out of surveillance, which they will) and ensuring that the government WILL see and know everything that every citizen does, says, thinks, and plans to do. Because with AI models and the multitudinous gathering of data which has already happened (to all of us), they will be able to create emotional, intellectual, and psychological profiles of the citizenry (however flawed those will be) and will use them to predict 'criminality.' Which will also serve as a great means (excuse) to target any kind of dissenters.

The current dismantling of all governmental offices, agencies, and bureaus will result in a free-for-none takeover by a criminal cartel similar to that which runs Russia. The sell-off of currently owned state lands, buildings, and other holdings will also be purchased by the same billionaires who have funded our downfall.

For those who've studied the fall of the Western Roman Empire, I'm sure this sounds familiar. That fall was accelerated and accomplished from within. Greed, self-serving, and short-term personal profits were set above the health and security of the nation, which led to the societal weakness (and despair) that allowed the 'barbarians' to conquer the ailing state. And, just as then, the Christian Church (in Rome) played a large part in the undermining of that society. And what did survive the fall of the Western Roman Empire? The Church. Whose tentacles spread over and controlled Western Europe (and much of the world) for many centuries. The Church controlled the Kings and Emperors of Europe for over 1,000 years after the fall. It wasn't until the Renaissance that the European powers were able to shake off the yoke of the Church.

Our modern world in the West has drastically shifted power to democratic government, but religious institutions (which are still of massive wealth, power, and influence) continue to manipulate all for what they believe will be an advantageous outcome for themselves. I am doubtful things will turn out so well for them this time.
 
No, it's exactly like watching what would have seemed to be a preposterous sci-fi 1970's thriller dystopia leading to the breakup of the USA, nuclear holocaust (when the separated states go to war with each other)...and the end of much of the population of North America. With (obviously) a global cascade of effects.

The current 'plan' also seems to be to further destabilize Europe between Russia and the USA. Like calls to like, and the would-be emperor-technicians will ally with like-minded rulers: the Sauds, the Russians, and other autocratic-ruled states. Unless Western Europe is able to truly cohere and protect themselves militarily, because it likely will come to that. Not from the U.S. (not directly, anyway, though I imagine with complicit encouragement), but from Russia.

These people plan to deprive most citizens of rights (the Republicans have outright said in the past week that the Constitution is 'corrupt' and needs to be 'rewritten'; so much for their recent-past pretense of 'originalism' as an excuse to misinterpret and maliciously manipulate the intent and meaning outlined in the foundational document of the United States).

I think most of us can figure out exactly what kind of changes they would like to make. fElon Musk has publicly gone on record for years stating that he believes modern democracies are 'corrupt' and that nation-states should only be governed by a...technophile, wealthy, educated elite (and he's been quite clear on what he thinks that 'elite' should look like and what sex they should be!). Very similar to his grandfather who left Canada in the 1940s to immigrate to the Apartheid state of South Africa - which he called a Utopia. Just consider that reality—he (grandfather Musk) left a working democratic free nation for a nation of separation, repression, and subjugation of 50% of the population, and he thought it was the most wonderful thing on the planet.

Of course, none of us are our families, nor our family histories—not by default.
But fElon seems to have wholeheartedly embraced his racist grandfather's worldview.

Unfortunately, the USA IS corrupt—but it has much more to do with money and the influence of wealth/power on the workings of the nation's judiciary, legislative, and executive branches of government. That is how we are in this situation at all.

Frankly, the coup has been underway for the past 50+ years, since Nixon decided to launch a 'War on Drugs' and specifically target black, and other minorities. It was never about the drugs. It has always been about decimating and controlling the population, especially any kind of reformer or dissenter from central policy.

Just like the push to invade and invalidate all of our personal privacy is not about 'protecting the children' or the idiots. It is about disenfranchising everyone (except for those wealthy enough to buy their way out of surveillance, which they will) and ensuring that the government WILL see and know everything that every citizen does, says, thinks, and plans to do. Because with AI models and the multitudinous gathering of data which has already happened (to all of us), they will be able to create emotional, intellectual, and psychological profiles of the citizenry (however flawed those will be) and will use them to predict 'criminality.' Which will also serve as a great means (excuse) to target any kind of dissenters.

The current dismantling of all governmental offices, agencies, and bureaus will result in a free-for-none takeover by a criminal cartel similar to that which runs Russia. The sell-off of currently owned state lands, buildings, and other holdings will also be purchased by the same billionaires who have funded our downfall.

For those who've studied the fall of the Western Roman Empire, I'm sure this sounds familiar. That fall was accelerated and accomplished from within. Greed, self-serving, and short-term personal profits were set above the health and security of the nation, which led to the societal weakness (and despair) that allowed the 'barbarians' to conquer the ailing state. And, just as then, the Christian Church (in Rome) played a large part in the undermining of that society. And what did survive the fall of the Western Roman Empire? The Church. Whose tentacles spread over and controlled Western Europe (and much of the world) for many centuries. The Church controlled the Kings and Emperors of Europe for over 1,000 years after the fall. It wasn't until the Renaissance that the European powers were able to shake off the yoke of the Church.

Our modern world in the West has drastically shifted power to democratic government, but religious institutions (which are still of massive wealth, power, and influence) continue to manipulate all for what they believe will be an advantageous outcome for themselves. I am doubtful things will turn out so well for them this time.
I do not agree with every point you make, but with quite a few. Very well expressed.
 
Some hiring policies ,perhaps not in the US but I have certainly experienced them in Canada, are legalized reverse discrimination. Supporters try to justify them by saying that they are making up for past injustices.
There are places where reverse discrimination is not only warranted, it's absolutely necessary.

Police forces have historically been and for the most part continue to be dominated by macho young white men and ruled by older macho white men.

We've all seen the results when such officers are sent into majority black neighbourhoods, immigrant neighbourhoods, indigenous communities and domestic disturbances. Shoot first and ask for a translator or cultural negotiator later never works out well for anyone.

Other public facing jobs have a similar problem bridging language and cultural barriers.

Until our institutions have a workforce that's at least somewhat representative of the communities they serve, there will be a need to work extra hard to recruit staff from underrepresented groups.

Some might say that Apple shouldn't need a DEI program, but HR is filled with humans who bring their biases to work with them every day. Finding a candidate with the right "fit" might be considered more important than actual qualifications and skills. Or maybe someone in your golf foursome or needlepoint class has a niece looking for a job so her résumé magically ends up on the top of the pile in place of someone with way more experience and education.

Nepotism, ablism, ageism, sexism, racism, etc. are real. We carry those around with us every day no matter how hard some of us might try to deny it.
 
I really think people need to calm down here. He expressed an opinion, that’s okay.

I think the key thing that is being missed here is that Apple is not just some other company, they’re one of the most unique companies in the world. So, when I think of Apple I do not believe they put race over merit. I honestly think that they embody the idea that discrimination has no place in this country.

Again, this is just my opinion.
 
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"non-partisan conservative"... Right...

I thought Republicans were the party of business, so why are they now mad this business decided this isn't in their best interest?


He's also spending time sending out his horrific AI-generated vision for Gaza. So there is that...


I mean... Cook was present at his inauguration and is pretending he's spending $500 billion to get Trumps favor (as in "pretending he's doing it because of Trump" and not "pretending to spend $500 billion at all"). They really aren't giving them a middle finger much...
I don’t think we are Mad. I think Trump is disappointed by their decision, but discrimitory practices should be addressed on a company by company and case by case basis. He’s not going to ever get 100% buy in, but in many cases they might not be discriminating at all. I do not believe Apple is discriminating against anyone with regards to their hiring practices.
 
True, I have noticed that Trump is appointing a lot of unqualified white people just because they are likeminded friends.
I don't follow. Appointing someone to a position because they are a likeminded individual is legal.

It also makes sense, if you have an agenda at your organization, to appoint and promote people that will further that agenda.

If Trump appointed people that would hinder his agenda, we'd think he was losing his mind.
 
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