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From that:
"I don't like iPhones," a Samsung-owning server told me.
"Why not?"
"I can't personalize them."
"So do you personalize yours?"
"No, but I could."
...
But it was a server, the mother of three adult children, who told me that she knew about the X and Face ID freaked her out. "I wouldn't feel safe with that. I think it's a way for them to follow us around," she said.​

I heard the working title of that junk piece was "Fool Discusses iPhone With Idiots."
 
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The assumption that people are waiting for the X are cute. If you don’t catch customers with a fairly reasonable priced phone, you sure will not catch them with a clearly overpriced phone.

People have no reasons to buy a phone each year. And they have no reasons to pay 1000 dollars for it. Even most die hard apple fans see no real reason to upgrade, nor that there is a huge demand for the extreme notch edition.

The 8 is nice, i would buy it if i would not have an iPhone yet. The X is a joke, you could get three SE for this price and still be able to use 90% of what the x offers.

Apple should keep in touch with the times. The smartphone era is over, now comes mobile payments and health services. Making your phones so expensive that people stop buying them kicks you out of future markets.

Apple slowly becomes the next Nokia. Back in those days we all expected Nokia to stay forever. Their business was a lot like apples is today.
 
I heard the working title of that junk piece was "Fool Discussed iPhone With Idiots."

Their lives don't revolve around what amounts to fancy office equipment so they are idiots? Bravo, your arrogance is right on par for what someone expects from an Apple fan. They don't buy $2500 Macbook Pros and $1000 iPhones. They get whatever is cheap or free and keep it for as long as they can.
 
Apple screwed up in my opinion. They should have had the X ready to go especially since they said they have been working on it for years. Maybe the hype will come back. I am waiting on the X but my enthusiasm has certainly dropped.
 
The X and the 8 are simple spec bumps, plain and simple. I don't recall where it was, but an article I read the other day boiled it down to: smartphones are simply tools that do (or help do) jobs for people. There is absolutely nothing the X or 8 do that a 5, 6, or 7 can't. So for 90% of the population, there is no reason to upgrade. Face ID? Touch ID already does that quite well (and still, most people don't use it). AMOLED display? Retina's pretty darn good already. And on a screen that's only 4-6", who cares? Camera? Meh. Love some of the portrait features, but there's no way I'm buying a $1,000 phone for them. Water resistance? Kinda nice, admittedly. But in the year I've had my 7, I haven't really needed it. And my earlier phones survived just fine without it.

The smartphone concept is fairly mature and this is what we're dealing with now. The innovation needs to be in new capabilities - truly new capabilities. The question Jony and Tim need to be asking is: "What do I wish the phone could do for me?", not "Can I shave a mm off here, or add a megapixel to the camera?".
 
I agree the overall design is a tad dated, it is now 10 generations old, and although it is a great brand, the iPhone sadly is not a Porsche... It is still with a bump in tech, still really the same 1st generation iPhone that made Apple...The same lack of some sort of user installed external storage, the lack of headphone jack, yes the camera may be better, but the lack of storage renders this somewhat confusing.

The colours are not exciting, the phone is just that, a phone, no new shiny apps, nothing to really excite the consumer..I am waiting to see the car crash that will happen sadly in Trumpland when the police use the X against a suspect...Then the lawsuits fly...

Apple has lost the art of innovation, this is simple technical updating and that is boring, most Apple products are basically rehash dog-pooh served as something nice, but basically turd!!
What else can be added to a smartphone at this point? Innovation is great but smart phone tech has really reached maturity.
 
Its the price + the more exciting one coming out in Nov I imagine. I wonder how much Apple anticipated this. I'm sure their research groups would have given them a big heads up about it.
 
Apple screwed up in my opinion. They should have had the X ready to go especially since they said they have been working on it for years. Maybe the hype will come back. I am waiting on the X but my enthusiasm has certainly dropped.
Totally bungled this. They either should have done the X in the midpoint (spring?) between main launches or had them all ready at once. This announcing a premium option but saying to wait another month or two longer will cripple the sales of the 8. I don't understand why Apple can't see this?
 
I envy you folks getting the 8 and 8 plus, you'll have no issues getting your device right away... I'm afraid for the X we may have to wait quite a while... I'm going to be trying my best at 3am on the 27th but I'm not very hopeful.
 
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...and this is why Steve Jobs had it right when he only launched ONE Iphone a year. Seriously... can we just go back to that? One model, two colors... Apple simplicity.

I've been thinking that someone at Apple should read "The Paradox of Choice: Why More Is Less" by Barry Schwartz. There are so many SKUs of iPhone now that I believe average consumer cannot walk into an Apple Store, choose a model, a colour, and a storage capacity then walk away feeling they got the right device for them. This ruins that sense of wonder they get when they open the box and use it because they're thinking about their choices and whether they made the right ones for them.
 
I wonder what Steve would say if he saw this.

Think he would let Tim do this?
What, you mean make money hand over fist with amazing new products? Absolutely.

Enough with pretending you know what a guy you never met would think.
 
Saw this problem when Apple started to make colored iPhones. Used to be one iPhone with only storage size being the difference. They you had different carrier models plus storage size. Then color, carrier and storage size. Then physical sizes, color, carrier, and storage size. Then old models, se, color carrier and storage size. Now two new flagship models, physical size, old models, se, color, carrier and storage size. Watch is even worse.

I wonder what Steve would say if he saw this.

Think he would let Tim do this?

This is such a good point. The waters are getting muddied and consumers are caring less about "the new iPhone" because there's so many of them. It's hard to see what makes each different and worth upgrading when you don't follow rumor and tech sites like we do.
 
A company as big and rich as Apple can't fart about with minor upgrades in this day and age. The competition has caught up now and are actually two years ahead in their own 'innovations'. By the time the oddly named X launches wonders of Face ID will have paled further. Samsung have had bezelless OLED screens over a year i.e. And induction charging double that. The novelty isn't the concept of these things it's that Apple has adopted them at last and lost th stuff people wanted (headphone jacks) then hiked up the price. The only thing keeping folks from going Android is the fear of leaving the Apple ecosystem. I can't blame them. Jobs' original foresight and legacy of simplicity and inter-usability can still be seen today a decade on. Such was his amazing ability to demand the best. Get it out there now before the rivals and challenge the markets laziness and complacency. No more. The simplicity has gone. As has the ground breaking stuff. And that's what the newer users can't see. Loyalty lasts just so long before common sense and finances take over. Eventually.
Loads of nonsense. If you believe the 8 is a minor upgrade, you aren’t paying attention. Performance wise it’s blowing everything out of the water. Especially the android knockoffs.
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This is such a good point. The waters are getting muddied and consumers are caring less about "the new iPhone" because there's so many of them. It's hard to see what makes each different and worth upgrading when you don't follow rumor and tech sites like we do.
Prove it.
 
The shortages of X are intentional...to hype it

How do stories about a device having serious production issues "hype it"? It makes me want to avoid it for fear that I'm going to spend a lot of time at the Apple Store with problems.
 
I wanted to upgrade this year but it's too expensive and I don't like the direction Apple is going. I never thought I'd say it but yeah. Maybe if they release an updated SE model I'll upgrade to that from my current launch day iPhone 6.
You don’t like the direction Apple is going - you mean the fastest smartphone portable computers on earth?
 
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I'm actually thinking of buying an iPhone 8 Plus because I *LOVE* my TouchID, and don't want to give it up. I'm betting the 8/8+ will be the last iPhones with TouchID, so at least this way I get to have it as long as possible before I inevitably have to upgrade to another phone.

There's no rush, though, as my 7+ is still quite adequate. If I pick up an 8+ next year I'll get the SIM-free version so I have a Qualcomm chipset and Verizon as an option.
 
The shortages of X are intentional...to hype it

It’s already been hyped. There is zero profit in a phone that can’t be sold. Apple gains nothing, loses $ if they intentionally hold back inventory. Stock then blows up. Loser plan for Apple.
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The assumption that people are waiting for the X are cute. If you don’t catch customers with a fairly reasonable priced phone, you sure will not catch them with a clearly overpriced phone.

People want the best so it’s not ludicrous that they would wait for something perceived to be so for a couple hundred more. People interested in a $1000 phone are not all that price conscious.
 
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I envy you folks getting the 8 and 8 plus, you'll have no issues getting your device right away... I'm afraid for the X we may have to wait quite a while... I'm going to be trying my best at 3am on the 27th but I'm not very hopeful.
Honestly if that's the case, I'm perfectly happy waiting for my phone to die. I have a 6s+ and there is zero reason to get a 7+ or a 8+ for that matter. They should have been the 6ss+ and 6sss+ as they're all nearly identical except for minor speed bumps which I don't see any need for. Apple has really jumped the shark lately. The X is their only saving grace...
 
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